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Asian Communication Research (ACR) is a refereed international publication that features cutting-edge scholarship in all areas of communication from Asian perspectives, while contributing to the understanding of communication phenomena around the world.

📣ACR Vol. 22, Issue 1📣⠀We are pleased to announce that the latest issue of Asian Communication Research, Vol. 22, Issue ...
16/05/2025

📣ACR Vol. 22, Issue 1📣

We are pleased to announce that the latest issue of Asian Communication Research, Vol. 22, Issue 1 , has been just published!✨

This first issue of the year 2025 includes 8 articles, one from the new Editor-in-Chief Dr. Soontae An’s Note, five original articles ranging from deliberative forum to Generative AI-enabled interventions, one research insight on a historical review of the development of CSR, and one book review on North Korea in Communication Research!

Come check them out!😊
▶️ https://acr.comm.or.kr

📣ACR Vol. 21, Issue 3📣⠀We are pleased to announce that the latest issue of Asian Communication Research, Vol. 21, Issue ...
03/01/2025

📣ACR Vol. 21, Issue 3📣

We are pleased to announce that the latest issue of Asian Communication Research, Vol. 21, Issue 3 has been published!✨

This issue includes 12 articles. There are 1 from Editor’s Note, 1 Invited Scholarly Essay, 4 Special Issue: Past, Present, and Future of the Korean Wave (Hallyu) and 6 Original Research!

The last page of the final issue of 2024 features the "Reviewer Thank You List 2024."

Come check them out!😊
▶️ https://acr.comm.or.kr

As we wrap up the year 2024, we are especially grateful to our reviewers, who generously took time out of their busy sch...
31/12/2024

As we wrap up the year 2024, we are especially grateful to our reviewers, who generously took time out of their busy schedules to evaluate manuscripts without any compensation. To express our gratitude, the last page of the final issue of 2024 features the "Reviewer Thank You List 2024." Once again, we extend our heartfelt thanks to each and every reviewer:
Byungjun, Kim
Carpenter, Christopher J.
Chae, Jiyoung
Cho, Hichang
Cho, Jaehee
Choi, Jihyang
Choi, Mina
Choi, Sujin
Chung, Minhey
Chung, Minwoong
Chung, Myojung
Chung, Sungeun
Gim, Hyeonchang
Han, Jeong-Yeob
Hong, Soo Jung
Huskey, Richard
Hyun, Ki Deuk
Ihm, Soyoung
Jaehyeon, Jeong
Jang, Ahnlee
Jang, Jeong-woo
Jeong, Hyun Ju
Jin, Borae
Jin, Bumsub
Jones-Jang, S. Mo
Kang, Hyeon Jin
Kang, Jin-Ae
Kim, Dam Hee
Kim, Do Kyun David
Kim, Hye Kyung
Kim, Ja Rim
Kim, Jinhee
Kim, Jinwoo
Kim, Jisu
Kim, Juoak
Kim, Kyun Soo
Kim, Lyounghee
Kim, Minjeong
Kim, Nuri
Kim, Sang Yeon
Kim, Taeyoung
Kim, Youllee
Koo, Sunhee
Lee, Stella Juhyun
Lee, Hoon
Lee, Hye Eun
Lee, Jae Kook
Lee, Jong-Hyeok
Lee, Juhyun
Lee, Sangwon
Lee, Seungsu
Lee, Hoon
Lee, Stephanie Young
Lee, Sun Kyung
Lee, Tae Kyoung
Lee, Taejun
Lee-Won, Roselyn J.
Min, Seong Jae
Moon, Miri
Ni, Lan
Noh, Gwangu
Oh, Sanghwa
Oh, Yoo Jung
Paik, Jihyun
Pak, Chankyung
Park, Daemin
Park, Hee Sun
Park, Ji Hoon
Park, Sooyeon
Park, Sung-Yeon
Roh, Sungjong
Ryoo, Yuhosua
Ryu, Sungjin
Sang, Yunmo
Seo, Hyunjin
Seo, Sumin
Shin, Haerin
Shin, Su-Yun
Shin, YoungJu
Sohn, Dongyoung
Song, Hayeon
Song, Hyun Jin
Sung, Yoon Hi
Youk, Sungbin
Zhang, Weiyu

🔔New Publication🔔"Special Issue: Past, Present, and Future of the Korean Wave (Hallyu)"⠀Jina Lee. (2024). K-Pop Diaspora...
27/12/2024

🔔New Publication🔔
"Special Issue: Past, Present, and Future of the Korean Wave (Hallyu)"

Jina Lee. (2024). K-Pop Diaspora and the Paradox of Transnational K-Pop Foreigner K-Pop Idols and the Exploitation of Race and Gender by the Korean Media. Asian Communication Research, 21(3), 24-24.

▶️ https://acr.comm.or.kr/_common/do.php?a=ahead&b=41&bidx=3839&aidx=43134

📃Abstract📃
This paper aims to reveal the paradox of K-pop by looking at foreigner (oe-gug-in) K-pop idols. The paradox is that although K-pop strives to reach the global, ) some elements remain strictly national, one of which is the expectations toward the ethnicity of the K-pop idols. This paper argues that the experiences of oe-gug-in K-pop idols, and especially female idols, are colonizing because the Korean media exploit their foreignness and manufactures it into a spectacle. This is part of the long tradition of Korean media reinforcing Korea’s national project that strengthens the cultural and ethnic superiority of Koreanness. Thus, this paper argues that oe-gug-in K-pop idols are not simply immigrants but subjects of a K-pop diaspora. With an emphasis on race and gender, this paper conducted textual analysis on a compilation video of female oe-gug-in K-pop idols that appeared in the famous Korean television program Knowing Brothers. This paper analyzed that female oe-gug-in idols are infantilized, silenced, exoticized, and fetishized by the Korean media, and ultimately othered as foreigners. This paper concludes that acknowledging oe-gug-in K-pop idols as subjects of diaspora will help understand the dark sides of K-pop that try to hide under glamor and entertainment.

🔔New Publication🔔Ching Yi Chan and Young Min. (2024). Online Political Participation Under Government Surveillance: Focu...
23/12/2024

🔔New Publication🔔
Ching Yi Chan and Young Min. (2024). Online Political Participation Under Government Surveillance: Focusing on the Post National Security Law Era in Hong Kong. Asian Communication Research, 21(3), 36-36.

▶️ https://acr.comm.or.kr/_common/do.php?a=ahead&b=41&bidx=3839&aidx=43064

📃Abstract📃
Extensive scholarship has examined how government surveillance affects citizens’ political participation, yet the mediating and moderating factors shaping this relationship remain insufficiently explored. This study investigates government-operated online surveillance in Hong Kong, a region that has experienced significant political transformation following the implementation of the National Security Law in 2020. Through an online survey (N = 310), we examined how perceived surveillance influences online political participation of varying visibility levels, revealing a more complex picture than previously understood. While surveillance demonstrated pervasive chilling effects across both high-visibility and low-visibility activities, our path analyses uncovered distinct underlying mechanisms. Notably, fear emerged as a positive mediator between surveillance and political participation, actually stimulating citizens’ expressive and information-seeking behaviors. Additionally, trust in digital platforms moderates surveillance’s impact, particularly buffering its effects on low-visibility political activities. These findings contribute to surveillance studies by highlighting the dual nature of surveillance effects, where it simultaneously constrains and motivates political participation through distinct psychological mechanisms. Moreover, the study illuminates how digital platform characteristics and trust influence political activities online, offering insights into citizens’ adaptive strategies under increasing surveillance pressure.

🔔New Publication🔔Miran Pyun, Lu Fang and Yunjin Pi. (2024). The Relationship Between K-Pop Fandom Activities on Social M...
23/12/2024

🔔New Publication🔔
Miran Pyun, Lu Fang and Yunjin Pi. (2024). The Relationship Between K-Pop Fandom Activities on Social Media Platform and Cultural Openness: Attitudes Toward the K-Wave as a Mediator. Asian Communication Research, 21(3), 4-4.

▶️ https://acr.comm.or.kr/_common/do.php?a=ahead&b=41&bidx=3839&aidx=43061

📃Abstract📃
This study explores the relationship between engagement in K-pop fandom activities, K-wave perceptions, and cultural openness, particularly among international K-pop fans active on social media platforms. It adopts a transnational perspective to understand its broader implications. We empirically examine whether engagement levels differences within K-pop fandom activities affect individuals’ perceptions and attitudes. Through the mediating role of the K-wave’s impact, our findings indicate that active engagement in fandom activities positively correlates with cultural openness, directly and indirectly. By immersing themselves in K-pop fandom communities, individuals experience heightened exposure to diverse cultural elements encapsulated in the K-wave, resulting in a more open-minded attitude toward other cultures. This suggests that the K-wave, facilitated by social media and digital platforms, not only serves as entertainment but also fosters cross-cultural understanding and appreciation. This study discourses on the role of K-wave in shaping global society. It underscores the significance of examining its impact from a transnational lens. Shedding light on the relationship between engagement in K-pop fandom activities, K-wave perceptions, and cultural openness, offers insights into the evolving dynamics of global cultural exchange. Furthermore, it provides implications for the future trajectory of K-wave as a cultural force in the global arena.

🔔New Publication🔔Ee-Sun Kim and Minjeong Kim. (2024). Tracing the Roots of Online Hate Speech: Exploring Outgroup Prejud...
23/12/2024

🔔New Publication🔔
Ee-Sun Kim and Minjeong Kim. (2024). Tracing the Roots of Online Hate Speech: Exploring Outgroup Prejudice. Asian Communication Research, 21(3), 34-34.

▶️ https://acr.comm.or.kr/_common/do.php?a=ahead&b=41&bidx=3839&aidx=43062

📃Abstract📃
Online hate speech has become a pressing issue in the era of information and communication technologies. This study examines the psychological roots of prejudice in online hate speech from the perspectives of contact theory and intergroup competition theory. By analyzing social survey data collected from 1,000 Korean online users in 2022, this study finds that social network size and online hate speech experiences influence prejudice, emphasizing how interactions and perceived competition shape attitudes toward out-groups. According to the results, social network reduced prejudice against people from different regions or with different religions, but increased prejudice against groups perceived as competing for resources, such as immigrants or feminists. These findings show that the mechanism linking contact and hate may vary depending on the specific context -particularly in the context of resource competition. At the same time, they suggest which groups are at risk of becoming targets of prejudice in contemporary Korean society. These findings suggest that eliminating hate requires more than intergroup interactions or policies alone; addressing underlying existential threats and fostering empathy are crucial.

🔔New Publication🔔Hongjin Shim, Jiyoung Yeon and Hoon Lee. (2024). What Makes Political Rumors Contagious: Third-Person E...
23/12/2024

🔔New Publication🔔
Hongjin Shim, Jiyoung Yeon and Hoon Lee. (2024). What Makes Political Rumors Contagious: Third-Person Effect of Political Rumor Dissemination on SNS via Dual Information Processing Routes. Asian Communication Research, 21(3), 35-35.

▶️ https://acr.comm.or.kr/_common/do.php?a=ahead&b=41&bidx=3839&aidx=43063

📃Abstract📃
This study investigates the psychological and cognitive mechanisms underlying political rumor dissemination on SNS in South Korea by synthesizing three theoretical frameworks: framing, the third-person effect (TPE), and the elaboration likelihood model (ELM). We conducted an online experiment (N=800) examining how different rumor frames (character vs. competence) influence rumor dissemination. The results demonstrate that participants exposed to character-framed rumors, compared to competence-framed ones, were more likely to exhibit TPE, perceiving others as more susceptible to the rumor’s influence than themselves. Path analysis revealed significant indirect effects, with character framing influencing SNS dissemination intention through TPE and both peripheral and central routes of ELM. These findings advance our theoretical understanding of rumor dissemination by revealing the complex interplay between message framing, perceived influence on others, and dual information processing routes. The study also enriches the literature on political rumor framing effects by demonstrating how different trait qualifications shape sharing behavior on social media, suggesting that character-framed political rumors may be particularly influential in digital environments.

🔔New Publication🔔Jeesun Kim, Hyun Jee Oh and Sun Young Lee. (2024). Leveraging Construal Fit Between Message Framing and...
18/12/2024

🔔New Publication🔔
Jeesun Kim, Hyun Jee Oh and Sun Young Lee. (2024). Leveraging Construal Fit Between Message Framing and Spatial Distance in CSR Communication. Asian Communication Research, 21(3), 33-33.

▶️ https://acr.comm.or.kr/_common/do.php?a=ahead&b=41&bidx=3839&aidx=43007

📃Abstract📃
Construal level theory (CLT), which describes the relationship between psychological distance and mental construal, has implications for message effects research. We seek to gain clarity in the application of CLT in the context of CSR campaigns by examining the role of the construal fit between message framing and spatial distance to a CSR campaign in generating positive outcomes of CSR communication. A 3 (message framing: why vs. how-company-framed vs. how-beneficiary-framed) x 2 (spatial distance to a CSR campaign: domestic vs. international) between-subjects experiment demonstrated the effects of construal fit between a domestic CSR campaign and how-framed messages on authenticity perception, company trust, and attitudes toward the company. However, these effects were not found in the setting of an international CSR campaign, implying that there is a boundary condition for “construal fit” effects. The present study provides theoretical insights by highlighting how message framing and spatial distance interact to shape consumer perceptions in CSR communication. Practically, the findings provide actionable guidance for practitioners, emphasizing the importance of tailoring message framing based on the spatial proximity of CSR campaigns to create more effective communication strategies.

🔔New Publication🔔"Special Issue: Past, Present, and Future of the Korean Wave (Hallyu)"⠀Ling Lei. (2024). An Informal Na...
11/12/2024

🔔New Publication🔔
"Special Issue: Past, Present, and Future of the Korean Wave (Hallyu)"

Ling Lei. (2024). An Informal Narrative Provider: An Overview of “Homma” Culture in the Context of K-Pop Idol Culture. Asian Communication Research, 21(3), 3-3.

▶️ https://acr.comm.or.kr/_common/do.php?a=ahead&b=41&bidx=3839&aidx=42895

📃Abstract📃
Homma, a distinct group of fans within the K-pop culture, devotes itself to capturing and sharing images of beloved celebrities through high-quality photography and skilled retouching. Although often labeled as fan paparazzi or stalker fans, K-pop fan communities generally regard Homma with respect, recognizing them as vital contributors to celebrity photography consumption. Despite its cultural significance, Homma remains understudied by K-pop scholars. This research explores the dynamic relationships between Homma and the K-pop industry and the fan community within the domestic K-pop landscape. Drawing on the literature on celebrity studies and celebrity narratives, I argue Homma format, as an informal narrative provider contextualized in the celebrity-narrative centered K-pop idol industry, not only serves as an essential source of the collective narrative in the fan community but also takes the promotional roles selling their beloved celebrities to the other audience. This study will primarily be based on my empirical studies in South Korea (from 2016–2019) and online participatory observation in the K-pop fan communities (from 2016 till now), as well as a semi-constructed interview with a current active Homma in Seoul, South Korea.

🔔New Publication🔔Invited Scholarly Essay⠀David M. Markowitz. (2024). Opportunities and Challenges to Conversations with ...
21/11/2024

🔔New Publication🔔
Invited Scholarly Essay

David M. Markowitz. (2024). Opportunities and Challenges to Conversations with Generative AI: Integrating Theoretical Perspectives from Clark and Pennebaker. Asian Communication Research, 21(3), 1-1.

▶️ https://acr.comm.or.kr/_common/do.php?a=ahead&b=41&bidx=3839&aidx=42585

📃Abstract📃
This paper introduces the integration of psycholinguistic frameworks of language use and psychology of language research to understand conversational dynamics with generative Artificial Intelligence (AI). An argument is advanced that suggests psycholinguistics research from Clark (1996), particularly the idea of language as joint action and the establishment of common ground, combined with Pennebaker’s (2011) approach toward understanding the psychological meaning behind words, offers opportunities and challenges for analyzing human-AI interactions. Upon articulating such benefits and potential risks by combining perspectives for this purpose, the paper concludes by proposing future research directions, including comparative studies of human-human versus human-AI turn-taking patterns and longitudinal analyses of online community conversations. This theoretical integration provides a foundation for understanding emerging forms of human-AI communication while acknowledging the need for new theoretical frameworks specific to AI.

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