Mae Layug

Mae Layug Founder GRWM Cosmetics
Co-founder 2.15 Coffee

Social Media Pages & Product Links:
https://lnk.bio/maelayug

From healthcare to entrepreneurship šŸ¤ And knowing everything I know now, I would still choose this journey over and over...
13/09/2026

From healthcare to entrepreneurship šŸ¤ And knowing everything I know now, I would still choose this journey over and over again, in every lifetime.

My career in healthcare taught me how to hold steady under pressure, lead with empathy, and how to truly care for people. Entrepreneurship taught me to take risks, trust my vision, and keep going even when the path ahead was uncertain.
Both have shaped how I lead, build, and show up every single day.

Different careers, same heart šŸ¤

Looking back at GRWM Cosmetics campaigns throughout the years šŸ„ŗšŸ©· Every campaign holds a different story, season, and ver...
12/09/2026

Looking back at GRWM Cosmetics campaigns throughout the years šŸ„ŗšŸ©· Every campaign holds a different story, season, and version of GRWM. So much has changed, but the heart behind GRWM has always stayed the same šŸ¤

22/08/2026

The term non-comedogenic is being thrown left and right. But what is the story behind this claim? What are the current updates on this test? Is this claim regulated? Letā€™s find out.

Comment below which claims you want us to discuss next šŸ¤Ž

21/08/2026

It will always be scary and it can be very challenging to run a business. And finding the RIGHT people is definitely one of the most crucial parts of running a business. And Iā€™d say it over and over again, in KSA, attitude is still the most important aspect any leader should look into when choosing the people to work with. Glad that I have the right people in my team. šŸ¤Ž

P.S. Please bear with me, Iā€™ve been exploring CapCut for two days now šŸ™ˆšŸ¤Ž

21/08/2026

Took us a year but it was so worth it šŸ„¹šŸ¤Ž
A huge thank you to our team and to Mespo Builders and Supply Inc. for helping us make this office come to reality šŸ™ļø

I have been made aware that our company, our brand GRWM Cosmetics, and my name are being used by a scammer named Cliffor...
13/08/2026

I have been made aware that our company, our brand GRWM Cosmetics, and my name are being used by a scammer named Clifford Jade A. Cinco.

My photo, taken during our company year end party, was manipulated using AI to make it look like I am affiliated with this person. I am not.
I was informed that this person has been doing this since last year. Stop using our company and my name to scam people. We will not take this lightly and will hold this person accountable.

Please be careful when dealing with anyone or any page pretending to be from our company or brand. We only engage and transact through our official accounts.

So excited for this to launch. We used the Daily Skin Tint as the closest shade reference for this type of product. We a...
07/08/2026

So excited for this to launch. We used the Daily Skin Tint as the closest shade reference for this type of product. We also made brushES specific for this product šŸ–¤ Let us know your base shade in any Cosmetics products ā˜ŗļø

Before it was ā€œbeauty is personalā€ & ā€œbeauty on your own termsā€, it was ā€œyouā€™ve got thisā€ šŸ¤Starting a beauty brand in th...
04/08/2026

Before it was ā€œbeauty is personalā€ & ā€œbeauty on your own termsā€, it was ā€œyouā€™ve got thisā€ šŸ¤
Starting a beauty brand in the middle of the pandemic, I know, was a crazy thing to do (this is what my friends who are business owners have always told me)
But I know Iā€™m where I want to be. I know what I want to do. I have a clear vision in mind. And I guess I have the gut and the grit to do itā€”despite the sleepness nights, the endless rejections, the moments I feel lost, and times when giving up would be an easier option. Iā€™ve always told myself, ā€œyouā€™ve got thisā€. And I am blessed to have found the right people to do this together. And for that, I am grateful to those right people who stayed with me through thick or thin and who gave their best because they believed in my vision.

So hereā€™s to more shade matches, more shared vanities, and more Filipinos who get to start their beauty journey feeling ...
03/08/2026

So hereā€™s to more shade matches, more shared vanities, and more Filipinos who get to start their beauty journey feeling seen from day one. We built this for them, and honestly, for us who once stood in a store wishing someone had made a shade for us.

P-beauty has gone a long way and it makes my heart happy to see it thriving.
And beyond the formula, I think we understand that beauty here is something shared. It lives in conversations, in getting ready together, in passing a lipstick to a friend.

Thank you for believing in us.

With love,
GRWM Cosmetics Team šŸ¤āœØ

18/06/2026

GRWM is now available here at SM City Molino šŸ’–

Address

Seoul

Website

Alerts

Be the first to know and let us send you an email when Mae Layug posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category