Tastes SEOUL Good

Tastes SEOUL Good Your #1 spot for Korean food and travel content! Join us for travel tips and advice.

Tastes Seoul Good brings you closer to Korea with weekly livestream tours of Seoul, as well as vlogs from around Korea and so much more!

05/09/2026

If you're traveling to South Korea, be sure to stop by Sokcho. Easy to reach from Seoul, and we'll worth the efforts when traveling to South Korea.

Moving to Korea in 2009 was something that I didn't imagine I would end up doing. However, after spending the last 17 ye...
01/09/2026

Moving to Korea in 2009 was something that I didn't imagine I would end up doing. However, after spending the last 17 years here, I have had some unique experiences that have changed who I am as a person. Some were good, some were funny, and some were just truly delicious.

In this post, let's take a look back at some of the memories of my first years in South Korea and explore why the last 17 years have been an amazing ride.

What surprised you about living in Korea?

#외국인

01/09/2026

Chipotle is about to open in Seoul, but their competitor had a genius business move 🤣

30/08/2026

(Ad) Gentlemen (and ladies traveling to South Korea with a guy) - listen up! You might think that all of that Korean skincare you see is just for women - but nothing could be more wrong! There are plenty of treatments to help us guys look our best.

I was recently invited to the brand new VANDS Clinic in Itaewon to address some of my skin concerns. As I’ve gotten older, my face has just gotten dull and has a lot of redness. Even without knowing a lot about the different treatments, the friendly consultant and translator analyzed my face and recommended some treatments.

Everything was very professional, and was explained along the way. The result was a few less wrinkles, and slightly smoother skin - nothing drastic. It just looks like I’m well-hydrated and got a good night’s sleep.

So if you’re planning a trip to South Korea - don’t be afraid to check out VANDS Clinic (they have multiple locations around the country!)






VandS Clinic - Global

28/08/2026

If you have traveled to Korea, what problems did you encounter that surprised you?

There have been some pretty major changes in Korea since 2009. While I initially landed here in August 09, looking back ...
26/08/2026

There have been some pretty major changes in Korea since 2009. While I initially landed here in August 09, looking back in August 26 has me remembering how different life looks now (and how many things still remain the same).

Beyond the obvious, there have been a lot of small changes. There have also been some pretty cool events that have happened throughout the last almost two decades.

Today we take a look back at some of those changes and events, both personal and culturally.

Enjoy!

#외국인

One of the most common complaints I hear from travelers in Seoul is: "Where is the breakfast?" If you’re used to a 7:00 ...
25/08/2026

One of the most common complaints I hear from travelers in Seoul is: "Where is the breakfast?" If you’re used to a 7:00 AM diner opening nearby or a neighborhood cafe serving eggs and bacon at sunrise, Seoul is going to give you a very quiet wake-up call. In Korea, the city doesn't truly "wake up" until 10:00 AM or even 11:00 AM. Walking through Myeongdong or Hongdae at 8:00 AM can feel like walking through a ghost town, leaving many tourists walking around with a growling stomach.

The issue isn't a lack of food. It's a difference in philosophy. Traditionally, there is no such thing as "breakfast food" in Korea. Breakfast is simply another meal. You’ll see locals eating the same bowl of rice, spicy soup, and side dishes for breakfast that they’ll have for dinner.

For the newbie, a bowl of kimchi jjigae or haejangguk (hangover soup) at 7:30 AM can feel incredibly heavy, but it’s actually an amazing way to start the day. These "hangover soups" are designed to settle the stomach and reset the system. If you want a light, clear broth, look for sogogi muguk (beef and radish soup) or bugeoguk (dried po***ck soup). They are nourishing, savory, and provide the energy you need to hit those 20,000 steps by noon. As for me, a hot bowl of seollangtang (pictured) is the perfect way to start the day.

BRUNCH
If your heart is set on the aesthetic "brunch" experience you see online, you have to be patient. In 2026, the brunch scene is often concentrated in pockets like Itaewon, Gangnam, Ikseon-Dong, and Seongsu-Dong, but even these spots may not open until 9:30 AM or 10:00 AM.

ITAEWON/HANNAM-DONG
This is the international soul of the city. Head to The Baker’s Table for an early German-style breakfast or The Original Pancake House (my personal fave) for greasy omelets and bottomless coffee.

GANGNAM/APGUJEONG
For a more "quiet luxury" morning, look for Bills or Butterfinger Pancakes. These spots are where the local elite for pancakes and fresh-squeezed juice.

LOCAL BREAKFAST
Look for "아침식사됩니다" (breakfast served) signs outside. These small mom-and-pop shops are your best friend. They open early for workers and serve the most authentic, soulful meals you'll find.

THERE'S ALWAYS TOAST
Grab an Isaac Toast or find a street cart. It’s a sweet and savory egg sandwich that bridges the gap between Western and Korean tastes perfectly (just don't be surprised if they put ham, egg, ketchup, mustard and SUGAR on it. Just go with it).

CONVENIENCE STORES
If nothing else, hit a GS25 or CU. A samgak kimbap (triangle rice ball) and a banana milk is the unofficial breakfast of the Korean "MZ" generation.

BAKERIES
These days it's not hard to find bakeries with various breakfast sandwiches (including Starbucks). Bagel places are popping up more and more, and donuts can be found near most subway stations.

There’s something uniquely comforting about starting your day with a warm bowl of soup before that first iced americano. While I, personally, love a nice, hearty American breakfast, I can also appreciate the joys of a spicy bowl of stew (especially after a rough night the evening before). But sometimes you'll find me waiting in line for a nice stack of pancakes.

Soup for breakfast is always a good idea. Agree?
24/08/2026

Soup for breakfast is always a good idea. Agree?

If you're looking for a sweet treat in Seoul, or perhaps a souvenir to take back home, be sure to check out Brick Sand. ...
24/08/2026

If you're looking for a sweet treat in Seoul, or perhaps a souvenir to take back home, be sure to check out Brick Sand. They have multiple locations around the city. My fave is the caramel!

There are things in Korea that would put other countries into a coma. Korea has some unique habits that, for better or f...
23/08/2026

There are things in Korea that would put other countries into a coma. Korea has some unique habits that, for better or for worse, may surprise you when you first land. Prepare yourself by knowing some of these unique situations:

HAIR ROLLERS AS A PUBLIC ACCESSORY
You will often see young women walking down the street, sitting on the subway, or at a cafe with a giant plastic hair roller locked firmly into their bangs. Here, nobody bats an eye. They are simply preserving their style and fighting the intense humidity to make sure they always look their best.

POST-SURGERY PUBLIC TRANSIT
In Korea, plastic surgery and skincare treatments aren't taboo, and a ton of people undergo procedures. Spotting people walking around major shopping districts like Apgujeong or Myeongdong with full facial bandages, nose splints, or chin compression gear is entirely ordinary. People don't stare or point as it's a common scene. Many tourists will often be found walking around with these bandages as well.

THE IMMEDIATE AGE QUESTION
Someone you just met will ask your exact age within the first five minutes of conversation. It is not a boundary violation or a weirdly personal curiosity. It's similar to how we, in the West, will jump to asking about careers. The language literally depends on your age. Don't be shy, and just answer.
Pro-tip: when asked, answer with the year you were born rather than your actual age.

THE TWO-HAND RULE
Watch how locals hand over a credit card, pour a drink, or receive a dish at a restaurant. They will always use both hands, or support their right forearm with their left hand to show respect. Shoving a card or a glass toward someone with a single hand signals a lack of manners.

THE DOOR SLAM
Don't expect the person walking in front of you to hold the heavy glass door open at the store. They will let it swing right back into your face without looking behind them. It is not malicious or intentionally aggressive. If they do not know you, you are essentially invisible to their immediate spatial awareness.

LINE CUTTING
Elderly residents will occasionally bypass a line entirely or nudge right past your shoulder to secure a seat on the train. While it doesn't happen daily, don't be surprised if it does. Either decide if it's worth it to argue, or just let it go.

PERSONAL SPACE
The Western concept of a generous personal bubble does not exist in crowded subway cars or busy neighborhood markets. People will bump shoulders, press against your back during rush hour, or push past without offering an apology. It's just a part of being in one of the most populated cities in the world.

THE THROAT CLEAR
You will frequently hear a loud, deeply guttural throat-clearing sound right before someone clears their throat (aka, hocks a loogie) directly onto the pavement. It is a common public habit among older demographics, as well as those smoking outside.

UNCOVERED COUGHS
It is common to see people sneeze or cough directly into the open air without covering their mouths. While mask-wearing is frequent for fine dust pollution, the standard western etiquette of covering a sudden cough is not always observed in public spaces.

THE SAFETY
You can leave your laptop, your wallet, and your new phone completely unattended on a cafe table while you go to the restroom for fifteen minutes. Nobody touches it. People drop expensive smartphones on the floor of a crowded train, and someone will literally run after them to return it. It's one of the things I love the most about living here.

THE FREE SIDE DISH RENEWAL
When you sit down for a meal, a ton of small plates known as "banchan" will arrive on your table before you even touch your main dish. If you empty a plate of kimchi or marinated spinach, you can simply request a refill or head to a communal "Self" bar to replensih. It is free, it is expected, and it is one of the great things about dining out in Korea.

THE SPEED OF THE INFRASTRUCTURE
The entire transport system operates with precision. Subways arrive down to the exact second, the cars are immaculately clean, and the seats are actively heated during the freezing winter months. You can travel around the entire city, across multiple lines, without a single delay. If you're taking the KTX or catching a flight, expect it be on time - so don't be late!

What surprised you when traveling to South Korea?

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