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03/11/2025

Organizational PR Strategy

Everything a company does to manage information to its stakeholders to reinforce a positive identity and help it stay competitive.

PR Strategy
- Set Goals
- Defines audiences
- Craft messages
- Allocate resources
- Build relationships

PR Campaign Consideration
- Timing
- Budget
- Apply tools
- Evaluate and adapt

Media Interactions
- Building relationships
- Crafting effective press release
- Preparing your media pitch
- Managing media inquiries

Source: Coursera

02/11/2025

What is PR?

A strategic communication process that builds relationships that benefits both the organization and its audience.

What does RACE stand for?

RACE is a PR framework which stands for Research, Action Planning, Communication, and Evaluation.

Source: Coursera

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