21/01/2021
3. Find a business name
Work on finding a name for your business that makes it clear what you do, that’s short and memorable, and that isn’t already in use in your industry. This is not an easy task, but it’s one that is achievable with a bit of effort and imagination.
Name generators can help you come up with a list of unique ideas, and there are also plenty of time-tested naming best practices to lean on for direction.
A strong name will usually have a few characteristics:
• Short and simple. You want customers to be able to quickly remember your name, and the best way to do that is to avoid a name that’s too long. One or two words is ideal, although three to four short words can also work if they create a memorable phrase.
• Different. If your market research shows that everyone in your industry seems to have similar names or relies on similar elements, it can be helpful to avoid them in order to come up with a name that really stands out.
• Original. Beyond just avoiding similar names, you’ll need to make sure your business name isn’t in use by a competitor already. To do that, run a free trademark search in the countries you’ll be doing business in, and make sure to check Google and social media sites, too. (The same goes for URLs, so undertake a domain-name search before you register anything.) Even if someone hasn’t registered a trademark, in many jurisdictions they can legally challenge your use of a name they have been using to do business in the same industry. If you’re unsure, it’s better to consult independent legal counsel for advice specific to your situation. If you are based in Lebanon, we honestly recommend Rock Hobeika
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