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Your go-to source about MENA’s ad land Launched in 1986, ArabAd is the first and oldest advertising and communications magazine catering to the MENA region.

Distinguished in its coverage of advertising, marketing, branding and everything in-between, ArabAd maintains a watchful eye on the pulse of this industry to bring the latest and greatest from the communication world.

15/12/2025

ArabAd’s Picks: The gold rush is on. While everyone’s in Lebanon chasing the ultimate haven, Almaza is riding the wave with its Unfiltered bottle, its very own golden treasure.

12/12/2025

Lebanon’s Independence Day, and as the country searches for its path in a challenging and uncertain context, Ghassan Kassabji, CEO of IMPACT BBDO Dubai and Chief Growth Officer MENA, shares his perspective on the role Lebanon could play in the region’s AI development.

To read full article: https://arabaddigital.com/en/article/5849-lebanons-next-chapter-in-a-region-powered-by-ai

11/12/2025

As legacy agency brands bite the dust and holding groups chase efficiency, adland is facing a profound identity crisis. Consolidation, AI, and client in-housing are reshaping the industry, but at what cultural and creative cost?

Read full article: https://arabaddigital.com/en/article/5870-the-age-of-consolidation

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