Film House

04/04/2026

Two short films. Two human stories. One night worth showing up. On 10th April the 3rd IFA award at Yas creative hub. I screenplay and directed those films.

21/03/2026

The world’s first logistics expert never had a job title. She just knew that the lunchbox had to be packed before the bag was zipped. That the clothes had to be folded the night before. That the bicycle needed to be in the car before the school run. That nothing — absolutely nothing — could be forgotten. She tracked. She planned. She dispatched. She delivered. Every single day. Without a system. Without a team. Without being asked. Logistics is not a business invention. It is a mother’s instinct — scaled. Every fulfilment centre, every route optimisation, every last-mile delivery — somewhere at the beginning of all of it — there was a mother making sure her child had everything they needed before they walked out the door. She always delivered. Happy Mother’s Day — to every woman who has been running the most important supply chain in the world since day one. A heartfelt thank you to the team that brought this to life — the creative and account team behind the concept, and our production team : storyboard and prompt artists, VFX team, editor and sound designer who executed it. This was an AI-driven production built under remarkable pressure and impossible timelines. The kind of turnaround that only happens when every person in the room truly believes in what they are making.

09/01/2026

It was great to be a part of this emotive story and to direct this film.

09/11/2025

Behind the scene

02/02/2021

Good to feel among the list of top 5 directors worldwide.

The best advertisements of the top directors and production companies worldwide.

24/12/2020

Happy Christmukkah

07/08/2020

Young people take the street to remove the debris & erase death.

29/07/2020

Don't call yourself the student of storytelling until you begin to tell stories only believe what we have shared here if you find true with your own experiences.

In the world of filmmaking we commonly use the word catharsis in scriptwriting more precisely in developing screenplays, this refers to purifying emotions. Catharsis is a Greek word developed by Aristotle, who believed that cleansing our emotions was the purpose of a good story.

23/07/2020

This is slightly edited transcript what I talked about as a speaker at Dubai Digital Summit. Worth reading.

A successful digital storytelling film is like a light at the end of a tunnel, but fact remains most of the attempts made to create this end in failure. Big Gurus talk about the importance of storytelling, but in reality the art of storytelling is slowly vanishing from our stories instead of creatin

27/05/2020

We are open to shoot in Dubai and Lebanon from Monday. .biz