
11/08/2025
The 95:5 rule reveals a simple but powerful insight: at any given time, only about 5% of your potential customers are actively looking to buy. The other 95% aren’t in the market yet—but that doesn’t mean they won’t be in the future. This is why focusing solely on immediate sales can limit your growth. Instead, investing in long-term brand awareness helps you stay visible and relevant to the larger audience. When that 95% becomes ready to buy, they’ll think of your brand first. So, balance your marketing efforts between quick wins and consistent brand building for lasting success.