27/08/2024
✅What is a brand?
A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services.
The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business.
Brands are an effective way for companies to communicate their vision. A brand clarifies what a company stands for and why.
A brand also refers to the overall experience a person has when interacting with a business — as a shopper, customer, social media follower, or mere passerby.
✅What is branding?
Branding is the process of creating the brand identity of a company. This process also delivers materials that support the brand, like a logo, tagline, visual design, or tone of voice.
In a nutshell, branding is the process of researching, developing, and applying a distinctive feature or set of features to your
organization so that consumers can begin to associate your brand with your products or services.
Branding is in social media captions, billboard color palettes, and the materials brands use for their packaging.
Companies that create strong brands know that their brand identity needs to live everywhere.
They know their names extend far beyond the label and can entice consumers to choose their products out of a lineup of options.
For example, the Coca-Cola brand has one of the most recognizable logos around the world.
The classic red and white lettering, vibrant artwork, and distinctive font have captured buyers' attention for over a century.
✅Branding vs. Marketing
While it‘s easy to combine branding and marketing into one discipline, they’re quite distinct.
It's also common to hear branding and marketing compared in terms of priorities.
The truth is they are both essential to a successful business and must work in harmony for a business to grow.
Put simply, branding is the identity of a company, and marketing includes the tactics and strategies, which communicate that vision.
✅The Importance of Branding
Your brand is arguably one of your organization’s most important assets.
It gives your organization an identity, makes your business memorable,
encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.
✅Other benefits of branding include the following.
1. Influencing Purchasing Decisions
2. Creating an Identity for Your Business
3. Helping Customers Remember Your Business
4. Boosting Advertising and Marketing
5. Building Employee Support
✅How to Create a Brand
1.Determine your target audience.
2.Establish your mission statement.
3.Define your values, features, and benefits.
4.Create your visual assets.
At this point, you should understand your target audience, your mission statement, and the unique qualities that make up your business.
Can you say with confidence that you’ve finished these steps? If your answer is yes, it’s time to move on to
one of the more exciting parts of branding — the visual design. We’re talking about your logo, color palette,
typography (fonts), iconography, and other visual components.
5.Find your brand voice.
6.Market your brand.
