Inbound Hype︱Public Sector Communications Agency

12/01/2026

Have you noticed that as your follower count goes up, your revenue doesn’t?

Even if you post content related to your industry and your followers are following you for the right reasons, it’s still tough.

The solution isn’t more followers... it’s trust.

The moment your followers trust you is the moment they are likely to listen when you have a solution that costs them money.

So don’t just focus on building followers, focus on building trust. And here’s what makes people trust you.

08/01/2026

Sometimes social media feels like that friend who says, “Be yourself!” and then immediately follows it with, “But also post daily, be trendy, educational, funny, aesthetic, insightful, relatable, AND viral.” 😅

But here’s the honest truth most people won’t admit — your followers don’t actually want more posts… they want better ones. They want the kind of content that makes them pause for a second and think, “Oh hey, that was actually useful,” instead of scrolling past like it’s another ad for socks they never asked for. ✅

So “Do This”: share content that teaches, explains, helps, inspires, or at the very least feels like it came from a brand with a heartbeat.

And “Not That”: posting like you’re firing content out of a T-shirt cannon at a cricket match. Because overwhelm is real, attention is fragile, and nobody follows a page that feels like homework. ❌

Social media isn’t about shouting louder — it’s about speaking smarter. It’s about intention, not volume. Presence, not pressure. Connection, not chaos.

And if you’d like content that feels more human, more strategic, and a lot less exhausting — well, that’s literally what we do. 😉camera.social

07/01/2026

I used to think a personal brand was something you constructed… like a website or a logo or a social media strategy.

But the further I get, the clearer it becomes that your personal brand is already being written in the background every single day, long before you ever decide to “build” it.

Your family knows the version of you that can’t be PR’d.
Your team sees the version that either shows up or doesn’t.
Your friends see the patterns you pretend aren’t patterns.
Your industry sees the receipts.

People say “I’m starting a personal brand,” but really, they’re just turning the lights on in a room they’ve been living in for years.

06/01/2026

Email marketing isn’t dead.

Sure, people don’t talk much about it these days.

And there isn’t a ton of innovation happening with email.

But based on this data, companies must be generating a nice ROI to maintain and increase their email marketing budget.

17/10/2025

LLM optimization (LLMO) is a marketing tactic that aims to improve a brand’s visibility and portrayal in LLM-generated responses - like those found in ChatGPT, Google’s AI Overviews, and Google’s AI Mode.

Key LLM optimization techniques include:

1. Getting positive mentions of your brand on reputable websites (so LLMs understand your brand better and perceive it more favorably)
2. Creating original, useful, and LLM-friendly content (so LLMs are more likely to cite your content in their responses)

Get the full breakdown inside the blog post 👇
https://social.semrush.com/4oi5Ziq.

16/10/2025

I can’t tell you if getting a booth at a conference will be profitable, as it varies significantly per company.

However, I can give you a rough estimate of how long it will take to close a deal once someone visits your booth.

07/10/2025

Google’s AI Mode is live - and while it’s not yet dominant, the early behavior signals are worth watching.

Using a large, anonymized dataset from real users, we explored how users are adopting AI Mode and what that might mean for the future of search.

How often do the early adopters actually engage with AI Mode?

Is it pulling people away from traditional Google Search?

And what does this all mean for SEO and brand visibility?

This study unpacks:

1. Daily usage patterns across AI Mode vs. traditional search
2. The rise of longer, more conversational queries
3. External traffic rates (spoiler: 92–94% of sessions are zero-click)
4. How Google AI Mode adoption compares to ChatGPT

Learn more in our blog post: https://social.semrush.com/3IX1Np5.

18/09/2025

This is what happens after people perform a search on Google.

You may be freaking out that the majority of clicks don’t go to websites, but keep in mind, Google gets over 5 trillion searches a year.

That 35.5% of clicks adds up fast… thats roughly 1.8 trillion clicks a year.

16/09/2025

“Some clients be like… 🤐

Whether it’s 113 followers and no sales, or 10K followers with skyrocketing sales — the face stays the same. Blank. Unmoved. Perpetually unimpressed. 😶
And that’s the truth about the client-agency tango 🕺💼 — expectations are sky-high, patience is wafer-thin, and happiness? Well, rarer than a unicorn doing yoga. 🦄🧘

Here’s the kicker: social media isn’t a magic switch. 🚦 It’s a marathon, not a meme. Numbers, engagement, conversions — they all take strategy, consistency, and time. But in the client’s eyes, it’s always: ‘Okay cool… what next?’

Marketing agencies everywhere know this look. The ‘we got results, but we still want more’ look. The ‘oh nice, but why not viral yet?’ look. The eternal poker face of clients — unfazed by wins, restless for the next big thing. 🃏
So dear clients, remember this: happiness in marketing is a journey, not a destination. Celebrate the milestones, not just the miracles. 🎉 Because whether it’s 113 or 100K, results are results — and growth is growth. 🚀
camera.social

11/09/2025

Types of Brand Language

08/09/2025

08/09/2025

Are you adopting AI at a faster or slower pace than your competition?

Because everyone “claims” they are using AI.

To give you an industry benchmark, we surveyed 1722 marketers to see how they use AI for different marketing applications.

You can use this to compare your internal progress. It gives you a rough sense of the industry’s state