31/05/2022
"COVID-19 has caused severe disruptions. In Germany, the youth were among those who suffered most from the pandemic’s restrictions: with homeschooling, contact restrictions and long periods under lockdown. They lost essential experiences of growing up and their needs were neglected and forgotten. As a food supplier, PENNY was still close to the everyday life of its customers, recognizing that we finally need to talk about the lost youth of a generation. With a very unusual Christmas wish of a mother, we turned a wish list into a plea of a generation, sparking conversation across the country."
Production Company - Iconoclast Germany
https://www.youtube.com/watch?v=MdfNqlkqSeE
So einen Weihnachtswunsch gab es noch nie. Die letzten beiden Jahre haben uns alle an unsere Grenzen gebracht. Aber vor allem die Bedürfnisse von Jugendliche...