26/09/2025
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The Chairman of Superbrands Sri Lanka Shariful Islam discusses the reentry of Superbrands into Sri Lanka with Ruwandi Perera exclusively on LMDtv.
Branding today is defined by authenticity, community, technology and sustainability. Customers are driving this evolution, pushing brands to adapt with transparency and innovation. In South Asia, trends such as digital-first strategies and inclusive storytelling are reshaping the landscape. With the launch of the Superbrands programme in Sri Lanka, local brands are given the opportunity to gain global recognition and continuously improve. LMD’s partnership with Superbrands further strengthens this new chapter for branding in the country.