About Us
Rediffusion – Y&R (Sri Lanka) is a part of the global advertising network Young & Rubicam which is one of the world's largest consumer advertising agencies with over 186 offices in 90 countries. Rediffusion – Y&R (India) is the regional network which is renowned for taking small local brands to a global platform. The Y&R Philosophy – Resist The Usual
Built on the philosophy of Raymond R
ubicam, we are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, and our people. We live to innovate, to differentiate ourselves and our clients. What ‘Resist The Usual’ means to us…
• Resisting the usual has never had as much meaning and resonance as it does today.
• Today, the competitive edge belongs to those brave enough to Resist the Usual — those who have the expertise to ask why and the credibility to say no, the passion to drive business and the ideas that will have an impact on people, markets, technology and the future.
• Resist the Usual means understanding the new realities about consumers from Colombo to Galle to Jaffna and all around the world — a world that doesn’t behave according to traditional segmentation, that cannot be defined by age, nationality or income
• Resist the Usual means striking the perfect balance of creativity and innovation — great storytelling driven through the right channels to create rich new brand experiences that connect consumers and sustain their loyalty.
• Resist the Usual means making sure we do not confuse what’s current in technology with what gives a brand its unique currency.
• Resist the Usual means that our only true success is our clients’ success. Our Belief:
An outstanding Sri Lankan agency that resonates globally. A strong Y&R global network that is made up of the strongest local agencies because consumers connect, consume and commit to brands locally & globally. At the same time, we are organically connected and have the structures, processes and culture that make collaboration across the network. Our global boutique is rooted in the way we build and expand the Agency — organically, driven by client need and led by local talent. Rediffusion - Y&R (Sri Lanka) has the authenticity of local roots and is empowered to be the best in the market. We at Rediffusion – Y&R (Sri Lanka) believe in building brands, through long term connections with their users, consumers and customers. Building these unusual connections is what we strive to do on a daily basis, whether it be with a client, his brand or his customer. We believe that without connections the world does not revolve, thus we strive to ‘Resist the Usual’ in everything we do.
