17/09/2025
⌛ Video Editing Timeline Breakdown
This project was created for the Art of Commerce Podcast on YouTube, which explores unique marketing strategies from around the world.
The full episode ran for 20 minutes, but the most critical part was the episode hook. Since it’s the first impression for viewers, the client wanted it to be highly engaging and attention-grabbing.
- Our Timeline â–¶
We had only four days to complete the edit. The client provided only the raw video and audio recordings, so we spent about a day and a half on research—finding B-rolls, understanding marketing terms, and fact-checking before starting the edit. With solid research in place, we moved into production: audio was refined by our talented editor Ravindu, the first draft was crafted by Chamalka, and Dakshina detailed and polished the final version. The end result came out exactly as we envisioned, meeting the client’s expectations.
Tools Used: Adobe Premiere Pro, After Effects, Audition, Descript
Check Full Video on YT: www.youtube.com/watch?v=pdqPjCvJQvU
