25/09/2025
From Betty White to José Mourinho, Snickers’ ‘You’re Not You When You’re Hungry’ campaign proves the power of a simple human insight.
Discover how humor, relatability, and creativity turned a snack into a global marketing phenomenon.
Check out the full case study here: https://shorturl.at/EbiXi
The Snickers “You’re Not You When You’re Hungry” campaign, launched in 2010 during Super Bowl XLIV, has become one of the most iconic and successful marketing initiatives of the 21st century. Built on a simple yet universally relatable truth that hunger changes people’s behavior and person...