
23/07/2025
Mohapi Media is proud to support BUY Lesotho’s strategic alignment with Moea Oa Selemo — the celebration of the cultural new year of the Basotho people.
According to traditional lunar calculations, Selemo Sa Basotho will fall on 26 July 2025. This date is symbolic — it moves year to year, much like Easter — and it represents a spiritual and economic reset for Basotho.
As the communications agency behind Buy Lesotho, we will be guiding storytelling, visual branding, and patriotic campaigns leading to Selemo. The goal: to drive local participation, activate product patriotism and restore pride in our economy.
Let the countdown begin!