ZenithMedia Lithuania

14/06/2017

Įdomus Facebook tyrimas apie tai, kaip žmonės žiūti TV reklamą:

Hint: You’re not watching commercials.

13/09/2016

Vietoj reklamos - katės. Kas geriau?

20/05/2016

Galima ir taip pristatyti produktą:

Gurgles and coos are notoriously difficult to interpret—making it difficult for babies to tell us what they like. So we’ve created an exact, adult-sized repl...

29/04/2016

Apie prekės ženklus Internete ir moteris - smagi infografika:

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women.

26/04/2016

Verta dėmesio studija apie socialines medijas ir grąžą:

New research from the DMA shows that only 48% of marketers agree that social media gives them any return on investment. A new report from the DMA on social. Marketing topic(s):Social media analytics. Advice by Robert Allen.

20/11/2015

Dar viena originali outdoor'o idėja

Lego Star Wars transformed two bus shelters in Berlin into Instagram-powered photo printers. The bus shelter at Hackescher Markt was decorated with Star Wars...

14/10/2015

Panašu kad FB ketina tapti rimtu konkurentu Youtube:

Pushing into territory dominated by Google's video platform, Facebook is testing a dedicated spot for people looking to watch video on the social network.

09/10/2015

Naujausiais e-Marketer duomenimis, Vokietijoje Interneto reklamos investicijos jau pralenkė spaudą. Kiek laukti reikės Lietuvoje, kol tai atsispidės TNS duomenyse?

Germany is home to Europe’s second-largest digital ad market, and eMarketer predicts that this year digital spending will grow by 6.0% to reach $6.64 billion. Single-digit growth is becoming the norm for digital advertising in Germany, where th

06/10/2015

Nescafe smagi akcija / atrakcija su bendravimo insipravimo prieskoniu

Coffee seems to bring people together and that’s how Nescafe thought to turn this idea into a whole new campaign! “Instant Connections” was created by Nesc

29/09/2015

Facebook pradės pardavinėti reklamą pagal TRP:

TRP Buying, Brand Awareness Optimization, Mobile Polling, Carousel Video

24/09/2015

Naujosios techniologijos + gera idėja = verta dėmesio kampanija

To demonstrate its commitment to improving healthcare throughout Sri Lanka, Asiri Hospital Group and Leo Burnett created the first-ever bus ticket made of soap. Crowded buses are notorious hotbeds for spreading disease. And many illnesses, from colds to flus to hepatitis, can be stopped in their tra…

03/09/2015

Interaktyvi reklama spaudoje. Galima ir šitaip:

To celebrate its launch, we created a print with a hidden message that readers could expose lighting the back with their mobile flashlight. We hacked the tra...