22/04/2024
Audible asked us to promote their family content with a campaign especially highlighting the unique listening experience and focusing on the fantastic worlds users can dive into when listening to Audible audiobooks, podcasts and originals.
That's when we decided to make a film featuring a young girl and her parents traveling through fantastic worlds sitting on her sofa enjoying Audible stories. Or is she just traveling using her imagination?
In the film “Sofa Travel” we follow our main protagonist, little Mara, through five fantastic worlds all created using and brought to life by a 32 meter curved 180° LED wall. Enhanced by beautifully crafted set building, wardrobe and art department. A team of 60 people created 5 worlds in 15 hours.
Our virtual production took place in the stunning LED Unit Riga.
260m2 LED Screens
60 people
15 hours
5 worlds
1 unicorn
And we also learned that it takes three people to groom a real unicorn. Especially because we invested a lot to ensure a green production.
🦄