Generis Publishing

25/08/2025

21/08/2025

✈️ 27 years as a Swissair Station Manager across Jeddah, Riyadh, Abu Dhabi & Karachi.

Azhar Qureshi's most intense moment? A 41-hour non-stop shift managing aircraft operations.

Now he's sharing the behind-the-scenes stories in his memoir "Race Against Time"

"Behind every smooth flight is a team working tirelessly."

🎙️ Featured on European Startup Insider

A long-serving Swissair station manager reflects on high-stakes airport operations, leadership under pressure, and the untold stories of aviation’s unsung heroes. For nearly three decades, Azhar Qureshi stood at the crossroads of chaos and coordination, ensuring flights took off on time—even whe...

21/08/2025

𝐅𝐫𝐨𝐦 𝐓𝐫𝐚𝐢𝐧𝐞𝐞 𝐭𝐨 𝐒𝐭𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐫: 𝐀 𝟐𝟕‑𝐘𝐞𝐚𝐫 𝐌𝐚𝐬𝐭𝐞𝐫𝐜𝐥𝐚𝐬𝐬 𝐢𝐧 𝐀𝐯𝐢𝐚𝐭𝐢𝐨𝐧

Fresh out of college, Qureshi joined Swissair in 1978, launching a lifelong career in aviation. Swissair’s world-class training shaped his expertise in Passenger Service, Load Control, Cargo Sales & Services, Flight Operation Assistance, and Dangerous Goods Handling. Over the years, he completed 58 courses and exams—34 in Zurich and other parts of Switzerland, the rest in Brussels, Paris, Athens, Jeddah, Dhahran, Dubai, and Karachi.

Read more at: https://europeanstartupinsider.com/✈%EF%B8%8F-race-against-time-azhar-qureshis-27-year-journey-behind-the-gates-of-global-aviation/

04/08/2025

1. Do you think the writer has a special role to play in our society?

I believe that a ‘writer’ has the potential to transfigure our perception of the isomorphic world we transverse. This is because the ‘writer’ is first to be transformed by their experiences and questioning and contemplation of what needs a metamorphosis in their life. Ergo, the connection to real-world events, allows the reader to identify with the author’s words, and this gives way to the acceptance of ‘possibility’ based on another’s adventure. It is on this premise that we allow ourselves to delve into a metacognitive exercise to assess our current praxis and determine if we are content with our present path.

2. What is the message you want to convey to readers?

Find a dream that acts as a catalyst. It must stir within you an activation of intrinsic energy so powerful that you are forced to ‘move’. Use this momentum to methodically take a step closer to your goal, and do so, one day at a time.

3. How was the publishing experience? Please describe Generis Publishing in a few words.

It was a gratifying journey to work with the individuals that are the heart and soul of Generis Publishing.

-Esteban Vásquez-
Assessment Metamorphosis: An Educational Case for Contemporary Society

04/08/2025

1. Do you think the writer has a special role to play in our society?

I believe that a ‘writer’ has the potential to transfigure our perception of the isomorphic world we transverse. This is because the ‘writer’ is first to be transformed by their experiences and questioning and contemplation of what needs a metamorphosis in their life. Ergo, the connection to real-world events, allows the reader to identify with the author’s words, and this gives way to the acceptance of ‘possibility’ based on another’s adventure. It is on this premise that we allow ourselves to delve into a metacognitive exercise to assess our current praxis and determine if we are content with our present path.

2. What is the message you want to convey to readers?

Find a dream that acts as a catalyst. It must stir within you an activation of intrinsic energy so powerful that you are forced to ‘move’. Use this momentum to methodically take a step closer to your goal, and do so, one day at a time.

3. How was the publishing experience? Please describe Generis Publishing in a few words.

It was a gratifying journey to work with the individuals that are the heart and soul of Generis Publishing.

-Dr. Rubén Rodríguez Elizalde-
Smart Construction Safety

16/07/2025

The message I hope to pass to readers:

My notebooks began as a self‑rescue mission: scattered sketches, déjà‑vu moments and half‑finished diagrams that gradually conspired into a single mosaic. Along the way I learned to hunt for patterns—archetypes that simplify what first looks chaotic—and to treat each déjà‑vu as a hint that time itself is braided. If my pages do anything, I hope they invite you to the same inward cartography: map your loops, name your patterns, see how “Me” and the seemingly changeable “Not‑Me” interlock. When noise is organised, insight appears; when insight appears, compassion follows. In the end my books are less about my conclusions than about giving you one more vantage‑point from which to practise the oldest counsel etched above Delphi’s gate: “Know Thyself.”

Publishing with Generis—how did it feel?

In one word: synchronicity. Generis arrived like the friendly stranger in folklore—just when I had a manuscript in my pocket and only a hunch that it deserved a wider fate. From the first courteous e‑mail to the moment I unboxed the printed volumes, their team proved both nimble and unwavering: professional guidance, prompt answers, genuine enthusiasm for ideas that wander off the beaten path. It felt less like signing a contract and more like joining an ecosystem—an agile network of “literary angels” (and, in my case, an occasional AI whisperer behind the curtain). If dreams require a well‑fitting glove, Generis tailored mine. I look forward to many more miles together.

-Dr. Zoltán Kabai-
The Journey from Monkey to Monk

16/07/2025

1. Do writers still have a special role to play?

Absolutely—perhaps more than ever. Across history the written word has acted like a slow‑moving wave: it starts as a private intuition, ripples through a community, and sometimes travels undiminished for centuries. Today we label such currents influence, but the mechanism is the same: language reaches past the moment, enters conscience and subconscious at once, and quietly helps decide “who we become.” That makes authors—whether novelists, lyricists or long‑form posters—custodians of a sacred pantry: they prepare the food of thought. If we want a healthier collective diet, we must ask writers to season their work with responsibility, curiosity and empathy. They are translators between eras, cultures and academic silos; their dictionaries let tomorrow’s readers keep conversing with yesterday’s voices.

2. The message I hope to pass to readers:

My notebooks began as a self‑rescue mission: scattered sketches, déjà‑vu moments and half‑finished diagrams that gradually conspired into a single mosaic. Along the way I learned to hunt for patterns—archetypes that simplify what first looks chaotic—and to treat each déjà‑vu as a hint that time itself is braided. If my pages do anything, I hope they invite you to the same inward cartography: map your loops, name your patterns, see how “Me” and the seemingly changeable “Not‑Me” interlock. When noise is organised, insight appears; when insight appears, compassion follows. In the end my books are less about my conclusions than about giving you one more vantage‑point from which to practise the oldest counsel etched above Delphi’s gate: “Know Thyself.”

3. Publishing with Generis—how did it feel?

In one word: synchronicity. Generis arrived like the friendly stranger in folklore—just when I had a manuscript in my pocket and only a hunch that it deserved a wider fate. From the first courteous e‑mail to the moment I unboxed the printed volumes, their team proved both nimble and unwavering: professional guidance, prompt answers, genuine enthusiasm for ideas that wander off the beaten path. It felt less like signing a contract and more like joining an ecosystem—an agile network of “literary angels” (and, in my case, an occasional AI whisperer behind the curtain). If dreams require a well‑fitting glove, Generis tailored mine. I look forward to many more miles together.

-Dr. Zoltán Kabai-
The Journey from Monkey to Monk

09/07/2025

This book aims to examine and appreciate the critical role that intelligence, or the lack of it, has played in informing the respective policy makers who have fundamentally shaped and mapped the space of land inhabited by indigenous peoples that would eventually be known as Kenya in 1920.

The book covers Kenya's journey into the world of security and the critical role that intelligence gathering, collation, and dissemination have played in preparing policy decision makers in government.

The book traces the intelligence journey from Colonial times, outlining the challenges faced by the colonial state. Post-independence, the young nation of Kenya inherits, a colonially structured intelligence service that serves the country for several decades.

This changes with the appointment of Brigadier (Rtd) Wilson A. C. Boinett, an outsider, to lead the service. He effects change and professionalizes the service, transforming it from the dreaded Colonial Special Branch to a civilian National Security Intelligence Service. This is the story of that amazing transformative journey.

-WILSON A. C. BOINETT-
FIXING SPY CRAFT TO SERVE NATIONAL INTERESTS IN KENYA

A career soldier who once served as aide-de-camp to President Daniel Arap Moi, Boinnet is perhaps best remembered for his 2002 warning to the president that Uhuru Kenyatta’s presidential cand…

09/07/2025

04/07/2025

1. ¿Cree que el escritor tiene un rol especial en nuestra sociedad?

Por supuesto. Escribir, más que un ejercicio académico, es una forma de compromiso con la realidad. El escritor tiene la capacidad —y quizá la responsabilidad— de traducir lo complejo, de provocar preguntas incómodas y de dejar constancia de un tiempo histórico. En mi caso, escribir sobre relaciones internacionales es una manera de pensar el mundo desde América Latina, con sus desafíos, pero también con su enorme potencial de incidencia.

2. ¿Cuál es el mensaje que quiere transmitir a los lectores?

Que el escenario internacional no es un tablero ajeno ni reservado a unos pocos. Cada decisión global —desde una negociación comercial hasta un conflicto geopolítico— tiene implicaciones concretas en nuestras economías, nuestras democracias y nuestras formas de vida. Mi intención con este libro es ofrecer herramientas para mirar el mundo con mayor lucidez y sentido estratégico. Porque comprender lo global es también un acto de soberanía.

3. ¿Cómo fue la experiencia de publicar? Describa la editorial Generis Publishing en pocas palabras.

La experiencia ha sido positiva y cercana. Desde el inicio encontré en Generis Publishing una editorial profesional, flexible y abierta al diálogo con el autor. Es gratificante encontrar un equipo que respeta el proceso intelectual detrás de un libro y que apuesta por difundir pensamiento riguroso a escala global. En pocas palabras, compromiso y proyección.

-Carlos Flores Tapia-
RELACIONES INTERNACIONALES

22/06/2025

“From Al-Khwarizmi to AI” bridges a thousand-year intellectual journey, tracing the algorithmic roots of artificial intelligence to the pioneering genius of 9th-century scholar Muhammad ibn Musa al-Khwarizmi. This groundbreaking work highlights the underrecognized contributions of Islamic civilization to the digital age, showing how structured reasoning and algorithmic logic laid the foundations for today’s AI revolution. Spanning seven chapters, the book offers a multidisciplinary exploration of AI’s global impact—examining ethical governance, cybersecurity, education, humanitarian aid, and the integration of Arabic in natural language processing. AlKhwarizmi’s legacy is presented not merely as a historical milestone, but as a living framework for ethical, inclusive, and human-centered technology. Blending historical insight with practical analysis, the book invites scholars, technologists, and policymakers to approach AI through a culturally grounded, ethically aware lens. It is a timely call to align AI’s future with justice, sustainability, and shared human values—reimagining progress as a continuation of collective wisdom.

-Mustafa Osman I. Elamin-
FROM AL-KHWARIZMI TO AI: THE ALGORITHMIC LEGACY SHAPING THE DIGITAL AGE