28/11/2025
A focused discussion dedicated to the findings of the new study "The E-Commerce Market in Moldova in 2025" - a comprehensive analysis commissioned by AmCham Moldova and supported by the Innovate Moldova Programme. The report offers an unprecedented overview of Moldova's digital retail ecosystem, including market value, consumer behaviour, payment trends, fulfilment challenges, and the fast-growing cross-border competition. With online sales reaching an estimated MDL 8.9 billion in 2024 and yet representing only 5.7% of total retail turnover, Moldova remains one of the least digitalised e-commerce markets in Europe, a gap that creates both structural risks and strategic opportunities.