22/05/2026
Our approach to this commercial was simple stay true to the identity of the brand.
Instead of relying on familiar commercial aesthetics, we wanted to discover something more grounded and authentic through the colors, textures, and atmosphere of the city itself. The wardrobe naturally guided the visual direction, leading us toward earthy tones, raw locations, and environments filled with character.
At the center of it all is a feeling of resilience a strong, standing-tall energy that defines the spirit of the project.
Every creative decision was built around preserving that honesty.