22Design Lab

22Design Lab We are an independent design & innovation studio taking a human-centered approach to helping brands and organizations innovate and communicate better.

We developed the visual identity for Boost.mn, Mongolia's first integrated smart advertising platform. We created a dyna...
31/12/2025

We developed the visual identity for Boost.mn, Mongolia's first integrated smart advertising platform. We created a dynamic brand system conveying technological sophistication and accessibility, including comprehensive guidelines and application templates. Our solution positions Boost as innovative and trustworthy while remaining approachable for all businesses.

Learn more at www.22dlab.com/work/boost

We developed visual identity for a campaign addressing technology-facilitated gender-based violence. Through thoughtful ...
31/12/2025

We developed visual identity for a campaign addressing technology-facilitated gender-based violence. Through thoughtful color psychology, accessible typography, and symbolic visual elements, we created a sensitive system balancing approachability with gravity. Our solution positioned the campaign as authoritative yet supportive, facilitating awareness and community action.

Learn more at www.22dlab.com/work/bh-tfgbv

We designed Mongolia's official UNESCO World Heritage Committee candidature booklet for 2025-2029. We developed sophisti...
26/12/2025

We designed Mongolia's official UNESCO World Heritage Committee candidature booklet for 2025-2029. We developed sophisticated layouts combining cultural heritage imagery with formal institutional messaging, balancing visual impact with diplomatic professionalism. Our design strategically positioned Mongolia's qualifications for this prestigious international cultural heritage electoral bid.

Learn more at www.22dlab.com/work/unesco-mongolia

We designed 40+ social media content pieces for GS25, including 30 marketing and promotional materials for customer enga...
26/12/2025

We designed 40+ social media content pieces for GS25, including 30 marketing and promotional materials for customer engagement and 10 pieces supporting their Employee Branding Campaign. We developed engaging visual materials that strengthened GS25's brand presence across social media.

We created APU's Leadership Competency Model visual identity, translating 25 competencies into an accessible brand syste...
26/12/2025

We created APU's Leadership Competency Model visual identity, translating 25 competencies into an accessible brand system. We developed distinctive iconography, hierarchical color systems, and consistent templates that make leadership development engaging and actionable, empowering employees across all organizational levels with clear professional development pathways.

Learn more at www.22dlab.com/work/apu-lead

We created Shunkhlai's "Safety Starts with You" campaign promoting 12 Life-Saving Rules. Through custom iconography, aut...
26/12/2025

We created Shunkhlai's "Safety Starts with You" campaign promoting 12 Life-Saving Rules. Through custom iconography, authentic workplace photography, and warm illustrations in an approachable visual system, we transformed mandatory safety compliance into an employee-centered campaign emphasizing personal empowerment and collective responsibility for wellbeing across operations.

Learn more at www.22dlab.com/work/shunkhlai-hse

We created APU's internal "New Era of Work" campaign, introducing the ESSA framework to 2,500+ employees. Through strate...
23/12/2025

We created APU's internal "New Era of Work" campaign, introducing the ESSA framework to 2,500+ employees. Through strategic content production of 21 pieces across multiple formats—creative photography, video, and visual storytelling—with buoyant messaging and dynamic design, we transformed operational mandate into inspiring movement, reframing productivity as empowering opportunity.

Learn more at www.22dlab.com/work/apu-essa

We created Capitron Bank's Dream Kids campaign with "Gift a Dream" concept for Children's Day. Through whimsical photogr...
22/12/2025

We created Capitron Bank's Dream Kids campaign with "Gift a Dream" concept for Children's Day. Through whimsical photography, illustration, and content production showing children's aspirations emerging from savings passbooks, we transformed traditional banking into an emotionally compelling gift opportunity, making children's financial planning joyful and aspirational for families.

Learn more at www.22dlab.com/work/capitron-dream

We created Capitron Bank's foreign transaction campaign under "Transfer without a fee," eliminating fees to key markets....
21/12/2025

We created Capitron Bank's foreign transaction campaign under "Transfer without a fee," eliminating fees to key markets. Through authentic storytelling, creative photography, and content production featuring real scenarios and lifestyle imagery across target countries, we positioned Capitron as the accessible international money transfer solution combining emotional narrative with practical benefits.

Learn more at www.22dlab.com/work/capitron-ft

We created Capitron Bank's Just Move card launch through the campaign "Move in Different Ways," featuring six diverse at...
20/12/2025

We created Capitron Bank's Just Move card launch through the campaign "Move in Different Ways," featuring six diverse athletes representing various disciplines. We transformed a banking product into a lifestyle movement, connecting financial benefits with wellness through dynamic creative photography, content production, and compelling benefit communication across strategic touchpoints.

Learn more at www.22dlab.com/work/capitron-just-move

We designed and developed the Zorig Foundation's website, reflecting their commitment to democracy, economy, and environ...
19/12/2025

We designed and developed the Zorig Foundation's website, reflecting their commitment to democracy, economy, and environment. Our inclusive design showcases impactful programs with a versatile content management system for effortless updates. Through collaborative development, we delivered a purposeful digital platform that authentically captures their mission and impact.

Learn more at www.22dlab.com/work/zf-web

We created four capacity statement documents for World Vision Mongolia across key development sectors. Using differentia...
18/12/2025

We created four capacity statement documents for World Vision Mongolia across key development sectors. Using differentiated color systems, authentic photography, and strategic data integration, we balanced information density with readability. Our design presents complex achievements with clarity and sophistication appropriate for international development audiences and funding partnerships.

Learn more at www.22dlab.com/work/wvm

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Zorig Foundation Building #7, Peace Avenue 17, Sukhbaatar District
Ulaanbaatar
14210

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+97680907565

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