SiGMA World

19/09/2026

The countdown to SiGMA World 2026 in Rome, powered by RedCore, has officially begun.

From the historic Campidoglio, together with Roma Capitale and SAPAR, we presented the second Italian edition of SiGMA World, taking place in Rome from 02–05 November 2026.

The morning also saw the presentation of Forbes Italia & SiGMA Talks: Vision 2030, bringing associations and businesses together for a conversation on the future of Italy’s regulated gambling sector.

Regulation. Technology. Consumer protection. Tackling the illegal market.

The conversation starts here.
Find out more about our flagship summit in Rome in the comment section.

18/09/2026

Mexico City set the stage for SiGMA North America, presented by Caliente Sports.

Across three days, leaders from gaming, affiliates, payments, regulation, and technology came together to connect, exchange ideas, and look at what comes next for the industry across the Americas.

Featuring Gina Saénz, Partnerships Lead at EukaPay, and Christopher Guzman Reyes, Head of Affiliates at Logrand Entertainment Group, sharing their perspective on what this first edition meant for the region.

Our penultimate summit is on the horizon, bringing us to Rome, Italy. Will you be on the expo floor? The tickets link can be found in the comment section below.

18/09/2026

18/09/2026

Winning a player is expensive. Keeping them shouldn’t depend on another bonus.

With acquisition costs rising, operators need to look beyond the first deposit and ask a bigger question: what gives a player a reason to come back?

This article explores how entertainment-led experiences, progression and gamification can turn casino and sportsbook activity into an ongoing player journey, reducing reliance on promotion-led retention.

Featuring Soft2Bet’s entertainment engine and its approach to building longer-term engagement through missions, achievements, collections, status and gameplay.

Read the full article to explore the shift from bonus-led retention to experience-led engagement:

Explore how Soft2Bet helps B2B operators boost player LTV using video-game-style progression for casino and sportsbook platforms.

17/09/2026

A new market, a new meeting point, and a new chapter for SiGMA in North America.

Presented by Caliente Sports, our debut summit in Mexico City brought the industry closer to the conversations shaping the region, from regulation and compliance to product growth, market strategy, and commercial opportunity.

Featuring Raul A. Mondragon, Government Affairs at Eclipse Compliance Testing, and Gabriel Katz, Head of Sales Latam at Hacksaw Gaming, as they share their takeaways from a week of conversations, connections, and momentum.

Next stop: SiGMA World 2026 in Rome this November.

We look forward to welcoming you to the dolce vita. Link in the comments below.