Big Tree

07/08/2026

The colours change. The flavours change. But the brand? Unforgettable!.

F&N's latest Beamer campaign is a great example of how strategic format planning can keep a campaign fresh and instantly recognisable — all the way through the journey. .

31/07/2026

With great screens comes great responsibility!

We brought Spider-Man: Brand New Day to life with an unstoppable 1-hour takeover at CuBig Series @ Bukit Bintang. From kids to lifelong fans, the whole city got hooked on the hype; complete with character appearances, exclusive giveaways, and high-flying visuals.

Talk about leaving a marvel-ous impression.

30/07/2026

29/07/2026

Future-Ready. Brand-Ready: A New Chapter for CuBig @ KLCC Junction

A new chapter begins for CuBig @ KLCC Junction! One of Malaysia's most iconic digital landmarks has been refreshed with new displays featuring richer and more vibrant colours, ready to bring even more impactful brand stories to life.

Recently, Samsung utilised this newly optimised canvas to unveil its latest flagship in a truly immersive, multi-dimensional showcase by seamlessly combining cutting-edge digital display capabilities with a massive, integrated physical 3D structure of its Galaxy Z Fold8.

Whether it is for a global launch or a bold creative vision, the refreshed CuBig @ KLCC Junction stands alone as the ultimate stage where brands come to make their biggest moments count.

Here's to even bigger possibilities ahead.

24/07/2026

There are moments when the most meaningful message isn't one that demands attention—it's one that simply reminds us to pause.

Through Ruang Rehat, we transformed our Digital Out-of-Home (DOOH) screens into moments of calm, replacing conventional advertisements with immersive, nature-inspired visuals that encourage passers-by to slow down, breathe, and reset.

Strategically located along busy roads and transit hubs, DOOH naturally becomes part of people's daily journeys, offering a gentle reminder to pause, relax, and recharge.

It is more than a screen, it’s a moment to reset.

22/07/2026

We did it again! 🏆✨

Most Creative Out-of-Home category at MARKies Awards Malaysia 2026 — and it means everything.

Foto Hari Raya Paling Menarik" turned 7,589 personal Raya memories into a nationwide celebration of togetherness and giving. To see that recognised on this stage makes it even more special.

Thank you to our team and everyone who believed in the work. This one's for all of you. 🙌

20/07/2026

Now unveiling CuBig @ Jalan Teluk Sisek, Kuantan!

Position your brand at the heart of Kuantan’s commercial and lifestyle pulse.

Strategically located at the intersection of Jalan Teluk Sisek and Tanjung Lumpur, this premium Digital Out-of-Home (DOOH) landmark reaches approximately 1.5 million monthly traffic along one of Kuantan’s busiest coastal corridors.

Surrounded by leading retail and hospitality destinations, CuBig @ Jalan Teluk Sisek connects brands with working professionals, shoppers, local residents and daily commuters —creating high-impact visibility at every opportunity.

The spotlight is yours. Be Seen Where It Matters.

17/07/2026

Warning: High Chance of Falling Fries in Bukit Bintang

McDonald's Malaysia turned Bukit Bintang into one giant stage with a one-hour digital-screen takeover, a thrilling countdown, an incredible drone show, and the ultimate surprise… fries falling from the sky!

We're proud that our CuBig Series @ Bukit Bintang was part of this unforgettable activation. It goes to show that OOH can do so much more than just show an ad; it can create unforgettable, immersive moments that bring the whole community together.

Here's to more bold ideas, immersive experiences, and campaigns that get everyone looking up!

10/07/2026

👀 Which one do you see first?

Chances are, your eyes went straight to the ad on the right — and that's the power of high-contrast design!

In OOH advertising, every second counts. High-contrast design helps your message stand out, making it easier to read, faster to process, and more memorable — even in busy environments.

Sometimes, the smallest design decisions make the biggest difference.

03/07/2026

Most campaigns stay in one place. LEGO's moves through the entire city. 🚊

Their latest campaign wraps an entire train in playful LEGO artwork, turning daily commutes through KL into a moving brand experience that's impossible to miss.

That's not sponsorship. That's brand immersion in motion.