Big Tree

10/05/2026

08/05/2026

OOH…Depth Changes Everything!

One dimension added. The entire experience changed.

This Sime Darby Property ex*****on adds illuminated channel lettering and a raised logo against a glowing magenta backdrop, turning a flat format into something that registers. As daylight fades, the glow emerges at dusk, drawing attention without demanding it.

Placed at the highway exit into Elmina City, it meets commuters at the point of arrival—when attention is natural, and the message lands without force. No motion. No spectacle. Just presence, doing the heavy lifting.

That added dimension sharpens visibility, deepens recall, and reinforces the brand's premium positioning within a fast-moving landscape. In OOH, depth isn't just visual—it's the difference between passing through and leaving a mark.

30/04/2026

The weather changed. So did the ad. That's the point.

Most DOOH campaigns run on a schedule. Volvo runs on the weather.

Volvo's latest campaign on our DOOH network is a masterclass in data-driven creative thinking. Rather than serving the same static content throughout the day, the campaign dynamically adapts to two variables that matter most to its audience — time and weather.

Three creatives run across distinct time belts, morning, afternoon, and evening, ensuring the messaging stays contextually relevant to the audience's mindset at each point of their day. But the real standout is the Weather API integration. The moment rainfall is detected, the campaign automatically switches to rain-specific content — making the screen as dynamic as the world around it. Just the right message, at the right moment, in the right conditions.

That's not just smart media. That's Volvo's safety and innovation positioning brought to life in real time.

When a brand that stands for intelligent engineering runs a campaign that thinks for itself, the medium becomes part of the message.

24/04/2026

A Seamless DOOH Takeover in Bukit Bintang with Watson’s Ganjaran Raksasa:

A larger-than-life "Raksasa" dominated DOOH screens across Bukit Bintang, capturing attention in one of Kuala Lumpur's busiest districts. Ganjaran Raksasa by Watsons Malaysia brought this bold ex*****on to life, with the CuBig Series integrated into the wider rollout and further amplified by an on-ground launch activation.

What set this campaign apart was its live synchronisation across multiple displays. Content unfolded as one continuous narrative—Uniq the Cat and the giant moving from screen to screen with precisely timed transitions, anchored by a coordinated countdown and a one-hour launch loop.

At its best, DOOH can function as a fully immersive brand ecosystem, and this ex*****on shows exactly how. Combining synchronised storytelling, high-frequency looping, and on-ground activation to drive attention, engagement, and lasting recall among urban audiences—in a city that never stops moving, this was the campaign that made people look twice.

17/04/2026

Hari Raya Moments Through Your Lens, On Our DOOH

Raya this year was filled with moments worth remembering. Foto Hari Raya Paling Menarik 2026 set out to capture these moments, and over the course of a month, 2,083 submissions came pouring in—each reflecting how Malaysians celebrate, reconnect, and cherish the festive season.

A well-deserved congratulations to the twelve winners. Their photos brought the festive spirit to life across our DOOH screens, with each winner receiving RM500 duit raya as part of the celebration. In addition, RM200 was contributed to the Media Prima-NSTP Humanitarian Fund under each winner’s name, reflecting the true spirit of Raya—giving and sharing with others.

Foto Hari Raya Paling Menarik has always been more than a campaign—it serves as a platform for the community to pause and find beauty in the moments that matter most. Each submission this year is a reminder of why the spirit of Raya continues to resonate year after year.

The response this year stands as a testament to how deeply Raya continues to bring people together—and that, above all, is what made this campaign truly meaningful.

06/04/2026

Hey, look up — that’s your Hari Raya photo on the big screens! ✨

Congratulations to the 12 winners of Foto Hari Raya Paling Menarik 2026! 🎉

We’re just as thrilled to see your unforgettable Raya moments lighting up our DOOH screens.

Your photos truly captured the spirit of Hari Raya 💚

Thank you for sharing your festive joy with us. Spot your photo? Don’t forget to tag us when you see it! 👀📸

Sharing blessings, embracing joy.

01/04/2026

We received 2,083 incredible submissions — and wow, you truly showed us the spirit, joy, and beauty of Hari Raya in the most meaningful ways. 💚✨

Every photo told a story. Every moment captured the warmth of Raya. A heartfelt thank you to everyone who participated and made such a success. Your creativity didn’t just light up our hearts — it lit up our billboards too.

👀 Curious to see the 12 Foto Hari Raya Paling Menarik 2026?
Stay tuned… we’ll be revealing them very soon.

Sharing blessings, embracing joy.

29/03/2026

Submissions for are now closed!

Thank you for sharing your beautiful Hari Raya moments with us. Stay tuned — we’ll announce the winners soon.

Sharing blessings, embracing joy.

29/03/2026

FINAL CALL!

📸 That Raya photo in your gallery could be a winning entry.

Submit your best shot now and stand a chance to win RM500 duit raya 🎁✨

Plus, see your photo featured on Big Tree’s digital screens.

Don’t wait — upload now: www.bigtree.com.my

Sharing blessings, embracing joy.