Big Tree

01/08/2025

Your Name Belongs Here: Coke Takes Over Bukit Bintang

What happens when a global icon meets full-screen domination in the heart of Bukit Bintang?

Coca-Cola’s Share a Coke campaign came to life in a big way — taking over all four pillars of our CuBig Series @ Bukit Bintang during three 1-hour domination slots across the weekend. Through a custom-built microsite by Big Tree, passersby scanned a QR code, keyed in their name, and watched as their name appeared live on a Coca-Cola can across our digital screens.

Personalisation went beyond digital as participants could also get their personalised Coke cans with their name engraved, making the experience even more memorable. Our digital screens served as a strong example of how DOOH activations can prompt interactions and connect with audiences in real time.

When brands combine the power of personalisation with the scale of iconic locations, magic happens. It’s not just about visibility — it’s about creating moments that connect.

30/07/2025

25/07/2025

On the Hunt for Bold Taste? Karta’s Got It Kaw-vered

How do you get people to stop, snap, and share your relaunch? For Karta, the answer was So Kaw-Kaw-Nut — a bold campaign that brought its flavour-packed message to the streets through Big Tree’s iconic DOOH formats.

The visuals were loud, proud, and unmistakably kaw, bursting with vibrant colours and impactful copy. These creatives didn’t just sell coconut water — they sold a feeling. A reminder that with every sip of Karta’s 100% authentic coconut water, you’re not just refreshing yourself — you’re unleashing your inner kaw-ness. The ads also pointed out exactly where to get your hands on one, making it even easier to turn awareness into action.

From May to June, Karta sparked mass attention by inviting people to spot, snap, and share their DOOH content for a chance to win Decathlon vouchers. The mechanics were simple, but the effect was powerful. When audiences become part of the campaign, the message travels further. Strategically placed on high-impact DOOH sites, the campaign saw great participation from the public.

With strong brand messaging and a city-wide treasure hunt, Karta has successfully raised its mass brand awareness — because nothing says “refreshing” like a coconut and a good challenge!

18/07/2025

XXL Fries Deserve XXL Attention!

“A countdown for fries?” Exactly — and it captured everyone’s attention.

For a moment, Bukit Bintang didn’t feel like just another day in the city — it felt like something bigger. Golden fries lit up our DOOH screens in bold, dynamic motion, turning heads and making people ask, “What’s with the fries and the countdown?” And that spark of curiosity? That was exactly the point.

McDonald’s masterfully celebrated International French Fry Day. As the brand synonymous with iconic fries, McDonald’s delivered a standout activation that drew massive crowds and created real buzz on the ground. Passersby were instantly engaged by bold, cinematic visuals — golden fries launching sky-high against McDonald’s signature red. Our DOOH screens didn’t just display visuals; they built anticipation, drew attention, and redefined how brands connect with audiences in high-traffic environments.

A lively crowd gathered in the heart of Bukit Bintang, drawn in by upbeat tunes from live buskers and fun, interactive games led by an energetic emcee. As the excitement built, the countdown began. The moment it hit zero, our DOOH screens lit up in perfect unison, unveiling McDonald’s latest star: the XXL Fan Fries Meal. And what better way to cap off International French Fry Day? McDonald’s sweetened the deal by giving out free fries to the crowd — a truly golden treat for a golden celebration!

How would you celebrate International French Fry Day?

11/07/2025

From Quiet Clues to Loud Conversations — Who’s on Our DOOH?

Did you spot it? The hints were subtle, but the rumours? Loud.

No logos. No dates. Just stripped-back black-and-white designs, a handwritten font, and a lone rose — a subtle nod to one of the most iconic rock bands of our time: My Chemical Romance.

Three teasers lit up our DOOH screens. The first teaser asked a single question — just enough to stir curiosity. Then came the second: “Masa Semakin Hampir” — and suddenly, it wasn’t just a rumour. The final teaser heightened the suspense with a countdown from ten, glitching down to seven before the screen suddenly went black — this moment alone sets off a ripple effect across social media.

No artist name. No big reveal. Just the right amount of mystery — and the right platform. Positioned in high-traffic areas and designed to catch millions of eyeballs — but when the creative is intentional, like a cryptic visual or unexpected moment, it does more than just get seen. It invites people to pause, engage, and share it beyond the streets.

That’s the power of OOH: it blends into the everyday, but when done right, it stands out. In a city full of noise, sometimes it’s the quietest message that gets noticed.

Now that the secret is out… Malaysia, are you ready for the FINAL famous last words?

04/07/2025

Not Just a Tunnel: A Journey That Inspires Action

The KLCC Convex Crossing is more than just a link between Suria KLCC and the KLCC Convention Centre — it’s a high-traffic, high-impact tunnel with the power to do more than deliver brand visibility. It’s built for sensory storytelling. From dynamic lighting and ambient soundscapes to tactile surfaces, 3D protrusions, and even scent integration, this is where campaigns come alive.

Strategically located in the heart of the city, the tunnel captures a diverse audience — corporate delegates, business professionals, tourists and style-conscious shoppers — all moving with purpose. Its long, uninterrupted stretch provides the perfect canvas for brands to make bold, multi-sensory statements that don’t just get noticed but get remembered.

Energy Asia 2025 demonstrated this potential brilliantly. Through full tunnel domination, they transformed the space into an immersive and educational journey on sustainable energy. With 3D floral elements, reflective foil installations of the Twin Towers and KL Tower 2D pop-ups, and thought-provoking messages, the tunnel sparked curiosity and conversations among all who passed through.

This campaign further confirmed that with the right idea, your message doesn’t just pass people by — it walks with them.

26/06/2025

Turning Public Spaces into Wake-Up Calls: The Campaign Behind CelcomDigi Kisah Benar

Amid the daily rush at KL’s LRT Masjid Jamek station, a young woman broke down in distress after receiving a suspicious call about a parcel she had never ordered. Shocked commuters paused — some concerned, some confused, as the emotional scene unfolded in real-time. Was it a scam? Was it real?

In truth, it was part of a powerful on-ground activation to promote the upcoming TV show, CelcomDigi — a gripping series that exposes real-life stories of scams happening right here in Malaysia.

But what truly set this campaign apart wasn’t just the live dramatisation. It was how multiple touchpoints were integrated to turn a public space into a cautionary tale. At the heart of the station, stood a hologram machine presenting realistic scam scenarios that mirrored the TV show’s themes. These hyper-realistic projections brought everyday scam tactics to life. From fake parcel deliveries to impersonation and phishing — reminding audiences how easily anyone could fall victim.

The activation merged storytelling with spatial impact, transforming a high-traffic transit hub into an unexpected stage where awareness met emotion, and fiction echoed reality.

The result? A buzzworthy campaign that not only got people talking but made them stop, think, and reflect because sometimes, the best way to stay safe is to first believe it could happen to you.

23/06/2025

We brought home two prestigious MARKies Awards this year!

🥈 Silver Most Creative - Government Sector / Non-Profit Marketing (From Billboards to Backpacks)
🥈 Silver Most Creative - Out-of-Home (Dove Ultrasonic Sensor)

These wins are a reflection of the incredible ideas, ex*****on and outcomes from our passionate team members, and the relentless support from our clients and partners.

From empowering underprivileged youth through creative self-expression and eco-conscious practices in our From Billboards to Backpacks initiative, to bringing Dove’s “light and airy” brand promise to life with Malaysia’s first-ever Digital Out-of-Home (DOOH) ex*****on using Ultrasonic Sensor Technology — where dynamic visuals were triggered by real-time train movements — thank you for believing in what we do, and for continuing to support our journey in pushing the boundaries of what’s possible in OOH.

Together, we’ve proven that creativity in OOH goes far beyond passive viewing — it can also intrigue, educate and engage! Here’s to thinking BIG and pushing boundaries, always.

20/06/2025

Colour Psychology in Action: Design Billboards That Captivate

F&N’s creative ex*****on across this Beamer Series is a good example of how choosing the right colour can uplift your OOH visual. Punchy purple with colourful streaks — these colours aren’t just decorative. They were designed to evoke emotion, capture attention and reinforce brand identity. With little to no copy, the visual practically speaks for itself.

Here are a few takeaways for those looking to make their billboard cut through the advertising clutter:
Use vibrant, high-contrast colours
On fast-moving roads, legibility is key. Contrasting colours like purple and orange can create instant visibility and recall in outdoor environments. These vibrant colours pop against both urban and natural backdrops, especially after dark.

Align colour with emotion
Want your visual to leave the audience feeling energised, nostalgic or refreshed? Colours carry psychological weight that you can use to your advantage. F&N’s palette evokes fun and youthfulness, which aligns perfectly with their brand tone.

Lead with your brand colours
With only a few seconds to spare from the audience, you need your visual to immediately signal who you are. The best way is to let your brand colours lead, as colour is one of the most recognisable brand assets.

This campaign is proof that when thoughtful colour design meets strategic media placement, the results can be visually magnetic. So, next time you’re planning your OOH campaign, don’t just pick your colours — strategise them.

13/06/2025

Right on Route, Right for Brands — CuBig in the Heart of Ipoh!

Strategically positioned along a key route that connects Ipoh’s commercial, residential, and industrial areas, CuBig @ Jalan Sultan Azlan Shah reaches an estimated 2 million traffic monthly from surrounding neighbourhoods, industrial zones, and key regional travel corridors.

With direct access to the North-South Expressway and close proximity to major destinations like Lotus’s Ipoh Garden, AEON Kinta City, MH Hotels, and Pantai Hospital, this digital out-of-home (DOOH) platform offers premium visibility at one of the city’s most dynamic gateways.

Make your brand strategically seen and perfectly placed—only at CuBig @ Jalan Sultan Azlan Shah, Ipoh.