Big Tree

31/10/2025

Lighting the Way: Grab’s Story Illuminates the City with OOH

Grab campaign has reimagined the KLCC Convex Tunnel into an immersive brand experience that brings to life Grab’s journey across Southeast Asia. Illuminated in Grab’s signature green and guided by LED light strips, the tunnel highlights key milestones — visually capturing how a homegrown idea evolved into a regional success.

This installation demonstrates how KLCC Convex Tunnel format can do more than just deliver impressions — it creates immersive engagement. With its expansive layout, controlled lighting and uninterrupted storytelling potential, the tunnel offers brands a chance to connect with audiences in a memorable, emotive way.

Beyond the tunnel, Grab extended the experience through DOOH screens, amplifying reach across the city and creating a cohesive multi-format story that connected commuters, shoppers and professionals alike through a single, unified narrative.

Together, it’s a powerful showcase of how OOH blends design, technology, and storytelling — transforming a simple passageway into a celebration of innovation, connectivity, and purpose.

24/10/2025

Less Paperwork, More Impact: LHDN Goes OOH

As part of Malaysia’s move towards digitalisation, LHDN is encouraging businesses to adopt e-Invoicing to enhance efficiency and strengthen the nation’s digital tax infrastructure.

To bring this message directly to the public, LHDN took its story outdoors. From high-traffic static and digital billboards to fully wrapped trains on the Kelana Jaya LRT and KL Monorail, every touchpoint ensured Malaysians saw, understood, and remembered the message.

Its pop-art comic visuals added flair — turning a technical topic into an engaging story about the ease of going digital, instantly recognisable through LHDN’s signature colours.

By merging creativity with OOH’s powerful reach, LHDN proved that even complex digital initiatives can be communicated clearly, memorably, and effectively — reaching the public not just online, but everywhere they go.

23/10/2025

We did it! 🏆 Thrilled to announce that Big Tree has won the bronze trophy for Most Innovative OOH/dOOH Marketing Campaign at the NEXT Awards Malaysia 2025! This recognition belongs to our incredible team and everyone who believed in our vision. Here's to pushing boundaries and creating impact!

20/10/2025

17/10/2025

Kaotim Simplifies Life’s Big Worries with a Big OOH Presence

Sometimes insurance can feel complicated — but Kaotim, a digital Takaful platform, proves it doesn’t have to be! Their latest campaign, ‘Kerisauan Besar Menjadi Kecil’ uses our OOH formats to show how protection can be simple and stress-free through smart, impactful visuals.

Carrying the bold headline ‘Kerisauan Besar Menjadi Kecil’, Kaotim communicates reassurance in the simplest way possible. The clean design, bright visuals, and strong OOH presence make the campaign unmissable across key touchpoints — from highways to transit platforms.

Kaotim demonstrates a brilliant use of metaphor in translating complex messages into visuals. The result is a clever play on scale that immediately resonates with viewers — large hands holding tiny symbols of everyday worries, reminding Malaysians that life’s biggest concerns can feel lighter with the right protection.

Kaotim’s campaign is another great example of how OOH turns bold ideas into stories that connect, making complex messages simple, clear, and impossible to miss.

15/10/2025

We’re thrilled to share that the Softlan Complete 5-in-1 Immersive Experience at LRT campaign has been shortlisted as a finalist in two categories at the Marketing Excellence Awards Malaysia 2025! 🎉

This recognition is a testament to our commitment to pushing the boundaries of out-of-home media and creating impactful campaigns that truly connect with audiences across Malaysia.

Being acknowledged alongside Malaysia’s top marketing leaders inspires us to keep innovating and raising the bar in the OOH space.

A BIG thank you to everyone who made this possible — here’s to reaching even greater heights together! 🚀

10/10/2025

Zurich Malaysia’s latest campaign is a strong reminder that OOH can go beyond visibility to deliver meaningful, real-time connections with the public. By integrating API-driven weather detection technology with Big Tree’s high-traffic digital OOH network, Zurich tailored its messages to match the public’s reality in real time.

When rain pours, passersby are greeted with comforting lines like “Melindungi impian anda walau badai melanda” paired with visuals of protection. When the sun is out, the creative shifts to optimistic phrases such as “Melindungi anda walau di mana-mana jua.” Each change reinforces Zurich’s promise of care across every aspect of life — from health and family to business and property.

This campaign is a clever blend of technology, creativity, and brand purpose. By responding to something as universal as the weather, Zurich turned OOH into more than just advertising; it became a timely assurance that their protection is present, relevant, and unwavering — rain or shine.

03/10/2025

YSL Beauty Redefines Immersive Branding at KLCC Tunnel Experience

Far from being just a walkway, the KLCC Tunnel Experience has been redefined by YSL Beauty’s Libre—turning a simple passage into a world of luxury with a scent that defines elegance.

Visually striking displays line the walls while strategically placed diffusers release a luxurious signature scent along the tunnel. This seamless combination activates both sight and a powerful sense of smell, turning a simple walkway into a deeply immersive brand experience that leaves an impression long after the journey ends.

The experience peaks with an interactive trial. Place your palm on the sensor to receive a personal spritz, turning a quick pass into a direct product moment that ensures the fragrance and the brand stay with you.

Positioning the campaign right before the mall entrance is a powerful strategy. The lingering scent keeps the brand top of mind, hooking passersby's attention at the perfect moment. With the fragrance available just steps away inside the mall, curiosity easily converts into purchase. Turning an immersive encounter into lasting influence!

01/10/2025

31 Years of Thinking BIG! 🎉

We've been lighting up cities and connecting brands with millions for over three decades through our powerful OOH. We couldn't have done it without our incredible team, clients, and partners!

Thank you for 31 amazing years. Here's to many more years of thinking BIG!

26/09/2025

Celebrating Milestones, Malaysian Style: Webull on OOH

Webull’s first anniversary takes flight with a wau and a durian — distinctly Malaysian. By weaving local icons into their OOH visuals, they didn’t just turn heads; they sparked instant recognition and conversation.

Seen across the LRT KJ Line, Monorail, and hotspots like KL Sentral, Bukit Bintang, KLCC, and TTDI — the campaign flowed right into the city’s everyday beat.

OOH thrives where people live, move, and connect. And with bold, culturally tuned visuals, brands like Webull don’t just celebrate milestones — they invite more people to join their journey. Because in OOH, size isn’t the only thing that matters. Relevance, design, and location make the difference between blending in and standing out.

Here’s to Webull’s first year of growth in Malaysia, and to many more logos reimagined with local flair on the streets we share!