Big Tree

04/09/2025

Beyond Billboards: Experiences That Engage!

Who says billboards are just ads? They could be full-blown experiences too!

Capturing audience attention with creative visuals and strategic placements is just the start. What makes a campaign truly stand out is its power to influence, inspire, and push beyond the ordinary.

At Big Tree, going beyond the ordinary means transforming DOOH screens into platforms that elevate brands and turn campaigns into unforgettable experiences with Dynamic Digital Content. We craft immersive experiences and leverage real-time innovations—such as Programmatic Digital Out-of-Home (pDOOH), ultrasonic sensors, and screen synchronisation—to deliver personalised, impactful brand messaging.

When innovation lit up DOOH screens, several brands redefined engagement and connection — Dove engaged audiences with an ultrasonic sensor, TikTok Shop brought live shopping to the BIG screens, CelcomDigi turned heads with a holographic activation at an LRT station, and Coca-Cola interacted with consumers by delivering real-time updates triggered by QR code scans.

By combining creativity and technology, every campaign becomes an opportunity to captivate audiences, elevate brand presence, and transform ordinary advertising into extraordinary experiences.

It goes beyond the billboards—it crafts experiences that engage!

31/08/2025

29/08/2025

Loud and Local on Our Streets!

Our local brands are more than just businesses — they’re reflections of our culture, creativity, and drive. At Big Tree, we’re proud to showcase these homegrown names on our OOH formats, where their stories meet millions every day.

OOH has the unique power to amplify voices, spark recognition, and connect communities — and it’s a privilege to see local brands thrive on this stage.

Here’s to celebrating the brands that make Malaysia, Malaysia! Because when homegrown names take the spotlight, Malaysia notices.

25/08/2025

We extend our heartfelt congratulations to our Group Managing Director, Datuk Rafiq Razali, on being conferred the Darjah Pangkuan Seri Melaka (DPSM), which carries the honorific title Datuk.

This honour is a reflection of his exemplary leadership at Media Prima and his continued contributions to the nation’s media and communications industry.

Thank you, Datuk Rafiq, for your inspiring leadership and commitment in guiding us forward.

22/08/2025

Visualising Daily Problems Through DOOH: A Creative Approach!

Ever looked up on the road and seen more than just a billboard?

For out of home advertising, scale is everything. When exaggeration meets everyday relatability, the message becomes impossible to ignore. Instead of focusing directly on a product, this creative approach puts the spotlight on the problem itself, turning daily challenges like allergens or pet fur into visuals that feel larger than life.

The concept is simple yet powerful: an everyday scenario is amplified with scale, like a massive salmon fillet filling the kitchen or a relaxed owner seated beside an oversized cat. The metaphor is clear — small, invisible problems at home can feel overwhelming when they build up. By bringing that exaggeration onto a billboard, the issue suddenly feels relatable, memorable, and urgent.

This is the magic of DOOH. Its strength lies not in lengthy copy, but in bold, direct visuals that stop people in their tracks. When scale is used strategically, even the most ordinary struggles transform into street-stopping stories that spark instant recognition.

Campaigns like this remind us that DOOH isn’t just about product promotion. It’s about connecting with audiences in ways that feel human, visual, and unforgettable — turning daily problems into powerful public conversations.

Next time when you look up, don’t just see a giant cat — see a giant solution!

15/08/2025

Standing tall across Malaysia’s highways, the Spectacular Arch is more than a billboard — it’s a landmark

Massive in scale — it commands instant head-on attention, ensuring every traveller sees your message, day and night, without interruption. Strategically positioned in high-traffic locations, each of our Spectacular Arches creates lasting brand impressions for millions of road users.

Among these icons is the Wau Bulan Spectacular Arch located on the ELITE Highway — a striking blend of tradition and innovation. Established in 1999, its design takes inspiration from the Malaysian moon kite, with a form that embodies grace and lightness. While the Wau’s cultural essence brings heritage to the highway, its high-tech support design adds a modern edge, giving the structure both presence and poise. It’s a visual statement that is as distinctive as it is memorable.

Recently, AirAsia tapped into this powerhouse of visibility to celebrate its 16-year winning streak as the world’s best low-cost airline. Spanning both sides of the ELITE Highway across six lanes, the Spectacular Arch is a static, unmissable landmark near KLIA, seen by a steady flow of influential travellers — from expatriates and diplomats to tourists, VIPs, and business leaders. Its sheer scale and constant presence ensured AirAsia’s achievement was impossible to miss, delivering impact where it mattered most.

Whether it’s to welcome, bid farewell, or captivate passers-by mid-journey, the Spectacular Arch delivers brand messages with scale, style and staying power — proving that when a structure is this unmissable, your brand isn’t just seen, it’s remembered.

08/08/2025

A Donut, a Coffee, and a Clear Direction: The Impact of Simple OOH Messaging

A simple yet impactful visual shows just how powerful Out of Home (OOH) advertising can be when crafted with purpose. With just one glance, the coffee cup and a donut instantly spark recognition and craving. It’s a visual cue that connects with commuters emotionally and instantly, all within seconds of passing by.

Strategically placed just before a turn-off, this billboard catches passersby at the perfect moment, right before a decision is made. It’s location-based marketing done right, reaching commuters when they are most receptive and ready for that first coffee boost.

What makes this ex*****on especially effective is its clarity. The message is punchy and straightforward. It is designed for quick comprehension, which is essential for catching the eye of fast-moving drivers. But what truly drives action is the inclusion of a direct call-to-action of “2KM” paired with a clear directional arrow. It’s not just an ad, it’s a prompt for immediate behaviour.

This visual succeeds in embracing simplicity. There’s no clutter and distractions, just product, message, and action. It demonstrates how OOH advertising can be both minimal and effective when grounded in good design and great timing. There are many ways to grab attention, but one thing remains true: effective advertising doesn’t need to shout — it simply guides.

Still need your coffee fix? You are just 2KM, and one smart billboard away!

01/08/2025

Your Name Belongs Here: Coke Takes Over Bukit Bintang

What happens when a global icon meets full-screen domination in the heart of Bukit Bintang?

Coca-Cola’s Share a Coke campaign came to life in a big way — taking over all four pillars of our CuBig Series @ Bukit Bintang during three 1-hour domination slots across the weekend. Through a custom-built microsite by Big Tree, passersby scanned a QR code, keyed in their name, and watched as their name appeared live on a Coca-Cola can across our digital screens.

Personalisation went beyond digital as participants could also get their personalised Coke cans with their name engraved, making the experience even more memorable. Our digital screens served as a strong example of how DOOH activations can prompt interactions and connect with audiences in real time.

When brands combine the power of personalisation with the scale of iconic locations, magic happens. It’s not just about visibility — it’s about creating moments that connect.

25/07/2025

On the Hunt for Bold Taste? Karta’s Got It Kaw-vered

How do you get people to stop, snap, and share your relaunch? For Karta, the answer was So Kaw-Kaw-Nut — a bold campaign that brought its flavour-packed message to the streets through Big Tree’s iconic DOOH formats.

The visuals were loud, proud, and unmistakably kaw, bursting with vibrant colours and impactful copy. These creatives didn’t just sell coconut water — they sold a feeling. A reminder that with every sip of Karta’s 100% authentic coconut water, you’re not just refreshing yourself — you’re unleashing your inner kaw-ness. The ads also pointed out exactly where to get your hands on one, making it even easier to turn awareness into action.

From May to June, Karta sparked mass attention by inviting people to spot, snap, and share their DOOH content for a chance to win Decathlon vouchers. The mechanics were simple, but the effect was powerful. When audiences become part of the campaign, the message travels further. Strategically placed on high-impact DOOH sites, the campaign saw great participation from the public.

With strong brand messaging and a city-wide treasure hunt, Karta has successfully raised its mass brand awareness — because nothing says “refreshing” like a coconut and a good challenge!

18/07/2025

XXL Fries Deserve XXL Attention!

“A countdown for fries?” Exactly — and it captured everyone’s attention.

For a moment, Bukit Bintang didn’t feel like just another day in the city — it felt like something bigger. Golden fries lit up our DOOH screens in bold, dynamic motion, turning heads and making people ask, “What’s with the fries and the countdown?” And that spark of curiosity? That was exactly the point.

McDonald’s masterfully celebrated International French Fry Day. As the brand synonymous with iconic fries, McDonald’s delivered a standout activation that drew massive crowds and created real buzz on the ground. Passersby were instantly engaged by bold, cinematic visuals — golden fries launching sky-high against McDonald’s signature red. Our DOOH screens didn’t just display visuals; they built anticipation, drew attention, and redefined how brands connect with audiences in high-traffic environments.

A lively crowd gathered in the heart of Bukit Bintang, drawn in by upbeat tunes from live buskers and fun, interactive games led by an energetic emcee. As the excitement built, the countdown began. The moment it hit zero, our DOOH screens lit up in perfect unison, unveiling McDonald’s latest star: the XXL Fan Fries Meal. And what better way to cap off International French Fry Day? McDonald’s sweetened the deal by giving out free fries to the crowd — a truly golden treat for a golden celebration!

How would you celebrate International French Fry Day?

11/07/2025

From Quiet Clues to Loud Conversations — Who’s on Our DOOH?

Did you spot it? The hints were subtle, but the rumours? Loud.

No logos. No dates. Just stripped-back black-and-white designs, a handwritten font, and a lone rose — a subtle nod to one of the most iconic rock bands of our time: My Chemical Romance.

Three teasers lit up our DOOH screens. The first teaser asked a single question — just enough to stir curiosity. Then came the second: “Masa Semakin Hampir” — and suddenly, it wasn’t just a rumour. The final teaser heightened the suspense with a countdown from ten, glitching down to seven before the screen suddenly went black — this moment alone sets off a ripple effect across social media.

No artist name. No big reveal. Just the right amount of mystery — and the right platform. Positioned in high-traffic areas and designed to catch millions of eyeballs — but when the creative is intentional, like a cryptic visual or unexpected moment, it does more than just get seen. It invites people to pause, engage, and share it beyond the streets.

That’s the power of OOH: it blends into the everyday, but when done right, it stands out. In a city full of noise, sometimes it’s the quietest message that gets noticed.

Now that the secret is out… Malaysia, are you ready for the FINAL famous last words?