Big Tree

Big Tree BIG TREE (199401032581 (318264-M)) is Malaysia's number 1 out-of-home advertising solutions provider.

19/12/2025

Malaysia Speaks: Inspiring Online Kindness Through DOOH

Sometimes the smallest things, like a comment, leave the biggest mark.

That’s why we launched “Komen atau Tidak?”, inviting Malaysians to share the advice they wish more people would practice online. We received 1,669 heartfelt submissions, each reminding us that empathy is a choice we make every day.

We took these words beyond the online world and placed them on DOOH screens across Klang Valley, Ipoh, and Penang, turning daily public spaces into gentle nudges for kindness in the digital space.

To everyone who shared their advice, including our three winners, thank you for choosing kindness and inspiring others with your powerful words.

A safer digital space doesn’t start with technology — it starts with us.

18/12/2025

Congratulations to the 3 winners of Big Tree’s “Komen Atau Tidak” campaign! 🌟

Your thoughtful advice on mindful online behaviour truly stood out and captured the spirit of building a kinder digital community.

Thank you for lending your voices to this important cause — and thank you to everyone who participated. Together, we can make the online world a better place!

12/12/2025

This AirAsia Ad Follows You Home — And That's the Point!

Spotted on the LRT: AirAsia's Maldives getaway literally hanging within reach. The airline is promoting flights from Kuala Lumpur starting at RM249, but with a twist—commuters can actually take these hanging signages home with them.

The hanging signage features bright blue cards with palm trees, pricing, and QR codes for instant booking. Positioned at eye level on handrails, they are impossible to miss during your daily commute.

Here's the smart part: the signage is detachable by design. Interested in the deal but not ready to book? Unhook it, take it home, and scan the QR code when you are ready.

It's transit advertising that doesn't end when you step off the train. By turning their ad into a physical reminder, AirAsia keeps that RM249 Maldives deal visible long after the commute—right there when travellers are ready to book!

09/12/2025

CIMB’s ‘Bangun x Kita Bagi Jadi’ Movement Comes Alive at Zippy Wall!

Can creativity and motivation meet in busy public spaces? It's possible!

CIMB's Bangun x Kita Bagi Jadi campaign demonstrates creative, contextual placement at Zippy Wall, LRT Masjid Jamek. The long staircase is wrapped with bold, uplifting messages like “Kita Bagi Jadi” and “Jom Melangkah ke Hadapan.”

Screens along the Zippy Wall play the campaign’s music video where visuals and soundtrack combine — transforming the walkway into a fully immersive experience. Commuters don’t just see the message; they move through it.

Targeted messages like “Pengembara Bangun!” and “Wira Negara Bangun!” speak directly to different groups, making the activation feel personal and inclusive. This is outdoor advertising at its best — not just seen, but lived.

All of this shows how effective outdoor advertising doesn’t just capture attention — it creates meaningful connections, especially in the everyday spaces where Malaysians navigate daily.

As commuters continue to climb those steps at Masjid Jamek, CIMB has turned a simple staircase into a daily reminder: progress happens one step at a time. And the best brand experiences? They walk alongside us.

A huge thank you to everyone who took part in our anti-bullying contest! Your amazing submissions have shown just how ma...
08/12/2025

A huge thank you to everyone who took part in our anti-bullying contest! Your amazing submissions have shown just how many of us care about creating a healthier, kinder online space.

The judging process has begun and we can’t wait to announce the winners. Stay tuned!

05/12/2025

The Upside Down Has Entered Kuala Lumpur

Netflix Malaysia turned KL’s busiest crossroads into a portal to the Upside Down — and OOH set the stage for it.

To build anticipation for the launch of Stranger Things Season 5, Netflix Malaysia leveraged the sheer scale and strategic power of CuBig @ KLCC Junction, one of KL’s most high-impact digital sites. Positioned at a busy crossroad with constant standstill traffic and heavy pedestrian flow, the screen became the perfect canvas to create a moment that the city couldn’t ignore.

At peak hour, commuters were pulled into a 5-minute countdown sequence announcing a “Code Red” and hinting that something was coming. As the clock struck 8 PM, the digital facade transitioned instantly into the new season’s striking visuals: “Welcome to the Upside Down”, “Get Ready for One Last Adventure”, and even a special nod to the city, “Hello Kuala Lumpur” — transforming the junction into a portal that captured thousands of eyes at once.

Complementing this digital takeover, an on-ground experience at Daily Dose Coffee right beneath the DOOH screen extended the excitement with a “Stranger Rides” pop-up — drawing queues of fans eager to step deeper into the world of Stranger Things.

This reveal turned the entire junction into a collective viewing moment, proving how large-format DOOH can drive anticipation, create emotional peaks, and deliver storytelling at scale. Another powerful reminder of how cinematic OOH can be.

We extend our heartfelt thanks to everyone who took part in the “Komen Atau Tidak?” campaign. Together, we have shown th...
04/12/2025

We extend our heartfelt thanks to everyone who took part in the “Komen Atau Tidak?” campaign. Together, we have shown that empathy can travel far — even through screens. 💜

We look forward to seeing how your words can help promote empathy and respect across the digital community. 🌐

Stay tuned, we will announce the winners soon!

3 days left! It’s still not too late!Let’s choose to make our online spaces kinder, one word at a time. 🌟Submit now at w...
01/12/2025

3 days left!

It’s still not too late!

Let’s choose to make our online spaces kinder, one word at a time. 🌟

Submit now at www.bigtree.com.my.

5 days to go!Think of the kindest advice you have ever received… Now, pass that forward. Let your words inspire others —...
29/11/2025

5 days to go!

Think of the kindest advice you have ever received… Now, pass that forward.

Let your words inspire others — and who knows, they might just light up our billboards! 🌟

Submit now at www.bigtree.com.my.

28/11/2025

Coway Takes Over the Tracks: A Moving Brand Experience!

Breaking away from conventional advertising, Coway took over Kuala Lumpur's transit network by wrapping trains inside out, including KL Monorail trains carrying its "Made for Me" narrative through the heart of the city.

Through this strategic placement on one of Kuala Lumpur’s busiest public transport lines, Coway maximised visibility while showcasing how its products enhance daily life — from breathing easier with air purifiers to rediscovering restful sleep — highlighting genuine experiences.

Inside, the monorail is adorned in Coway’s signature blue, immersing passengers in the brand’s storytelling, strengthening product recall, and subtly reinforcing the value of Coway’s air, water, sleep, and wellness solutions throughout the journey.

The story doesn’t stop on the tracks; it goes beyond! The Snap & Hunt contest invites people to spot the Coway train, snap a photo, and share it on social media — generating excitement, encouraging participation, and making Coway top-of-mind for the public.

With every stop, every snap, and every shared moment, Coway’s monorail leaves its mark — making wellness visible, memorable, and unmistakably 'Made for Me'.

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The countdown begins! ⏳ Only 10 days left to share your best advice — let’s create a more responsible community together...
24/11/2025

The countdown begins! ⏳ Only 10 days left to share your best advice — let’s create a more responsible community together!

Submit your advice at www.bigtree.com.my.

21/11/2025

Now Live — CuBig Gantry @ TRX, Elevating Urban Storytelling

Strategically positioned along Jalan Kampung Pandan, a major feeder road funnelling traffic into Kuala Lumpur’s core, CuBig Gantry @ TRX delivers high visibility and dual-sided impact to brands aiming to engage Malaysia’s urban professionals and everyday commuters.

Standing tall near landmarks like The Exchange TRX, TREC, IKEA Cheras, and MyTown, this digital landmark connects audiences moving between Cheras, Ampang, Sungai Besi, Bukit Jalil, and KL city — turning daily journeys into high-value impressions.

With vibrant, dynamic screens built for animated creative content, CuBig Gantry @ TRX offers brands an unmissable presence in one of KL’s most connected corridors.

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