04/05/2026
IJOMFA 2026: Volume 7 Issue 1, 2026
https://journals.mmupress.com/index.php/ijomfa
Kudos to International Journal of Management, Finance and Accounting (IJOMFA) for kicking off 2026 with the release of its First Issue! 🚀📚
Special appreciation to our authors for sharing their insights and contributing high-quality articles that drive knowledge forward.
Interdependence and Portfolio Analysis of Property Sector Real Estate Investment Trusts (REITs) in Malaysia during COVID-19
Authors: Muhammad Aqhari Azmi, Muhammad Zaim Razak
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.1
The Future of Marketing: Personalized Customer Engagement through Artificial Intelligence in the Malaysian E-commerce Landscape
Authors: Aaron Aw Teik Hong, Herison Surbakti
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.2
Influence of Time Management Skills and Technostress on Academic Performance Among the Private University Students: A Conceptual Framework
Authors: Jogtika Ramasamy, Nasreen Khan Thandar Oo
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.3
Sectoral Shockwaves: Examining Bursa Malaysia's Sector Indices Amid the COVID-19 Pandemic
Authors: Alyssa April Dellow , Hafizah Bahaludin
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.4
The Impact of Sustainability Orientation and Practices on Financial Performance: A Combined Sufficiency and Necessity Logic Approach
Authors: Pei Yew Mah, Francis Chuah
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.5
Click, Watch, Buy: Understanding Purchase Intention of Malaysian University Students in the Live Stream Shopping Era
Authors: Ying Tsuen Wong, Siow-Kian Tan, Siow-Hooi Tan
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.6
Factors Affecting the Adoption of Artificial Intelligence-Driven Wearable Technology in the Malaysian Healthcare Sector: A Conceptual Framework
Authors: Syeda Hafsa Rizwan, Anusuyah Subbarao, Nasreen Khan, Farrukh Ahmed Khan, Shaikh Fazlur Rahman, Nimra Aziz, Syed Muntazir Azhar Shah
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.7
Understanding the Happiness Journey of International Students Through Maslow's Lens: A Qualitative Study Beyond Academics
Author: Kyra Law Ley Sy
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.8
Innovative Approaches to E-Grocery: Analyzing Customer Satisfaction in Facebook Livestream Shopping
Authors: Karen Tien Wan Lin, Vincent Oh Kim Seng, Hasliza Hassan, Shaikh Fazlur Rahman
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.9
Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials
Authors: Si Chong En, Oo Yu Hock, Nor Azila Mohd Noor, Zheng Feei Ma, Khairul Nizam Mahmud
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.10
Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust
Authors: Omar Abdulaziz Sultan Abdullah, Junainah Binti Mohd Mahdee, Nurazlin Binti Mohd Fauzi
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.11
Proactive Strategies, Absorptive Capacity and Competitive Advantage of Small and Medium Enterprise (SMEs) firms in East Java Indonesia
Author: Ardianus Laurens Paulus
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.12
Accelerating Technological Advancement and Financial Inclusion through Automotive–Takaful Collaboration
Authors: Lee Hui Shan , Kuang Kee Seng, Low Choon Wei, Liew Ping Xin
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.13
Exploring the Pathways of Artificial Intelligence and Sustainable Development in the Era of Industrial Revolutions: A Bibliometric Analysis and Future Research Agenda
Authors: Xu Bin, Teh Sin Yin, Sajal Saha
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.14
The Influence of Digital Competencies on Employability: The Mediating Role of Digital Empowerment and the Moderating Effect of Socioeconomic Status
Authors: Fraz Arshed Butt, Abdelhak Senadjki, Hui Nee Au Yong
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.15
Cultivating Responsible Artificial Intelligence Practices in Malaysian Higher Education
Authors: Sharfika Raime, Norsafriman Abd. Rahman, Raemah Abdullah Hashim, Mohd. Farid Shamsudin
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.16
Artificial Intelligence and Employee Well-Being: A Systematic Literature Review
Author: Dombagaha Pathiranage Marian Shavini Medonka Peiris
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.17
Subdimensions of Technostress Across Industries: A Systematic Review
Authors: Jogtika Ramasamy, Nasreen Khan Thandar Oo
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.18
Investigating Volatility Spillover between the Energy Market and the Sectoral Stock Markets in Malaysia: Evidence from VHAR-Type Models
Authors: Mariam Mohamed Abdelwahab Mohamed Badawi, Sew Lai Ng, Ruzanna Ab Razak
Doi: https://doi.org/10.33093/ijomfa.2026.7.1.19
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