14/07/2026
MantaYaY is now in Thailand! 🇹🇭
Over the past few years, MantaYaY has grown into a regional media and marketing powerhouse with more than 70 talents across Malaysia, Indonesia, Philippines, and Singapore. Today, we’re excited to announce our expansion into one of Southeast Asia’s most important gaming markets - Thailand.
Why Thailand?
Thailand is home to an estimated 58 million gamers in a pop**ation of around 72 million people, making it one of the most deeply engaged gaming communities in the world. The country’s gaming industry, supported by a highly digital-savvy Gen Z audience, is projected to generate approximately USD 2.4 billion in revenue in 2025, ranking it among the largest and highest-spending gaming markets in Southeast Asia.
To lead our Thailand operations, we’re proud to welcome Arisa Kaiyasit, alongside Tawan and Siwakorn.
Collectively, the trio brings a wealth of experience from Thailand’s gaming and cosplay industries, having managed more than 50 integrated campaigns, online and offline game launches, international esports tournaments, major game version updates, and large-scale activations around cultural moments such as Songkran. Their portfolio includes collaborations with industry giants such as Garena, NetEase, Moonton, Tencent, and Gravity, among many others.
With our Thailand team now in place, MantaYaY is ready to support:
- Overseas gaming companies looking to successfully launch and scale in Thailand.
- Thai brands and game publishers seeking expansion opportunities across major Southeast Asian markets.
At MantaYaY, we believe that true market localization cannot be achieved remotely. It requires local expertise, local relationships, and local cultural understanding. That’s why we are committed to building teams by hiring the very best talent each market has to offer.
This is another important milestone in our journey to become Southeast Asia’s leading gaming and creator ecosystem. Onwards and upwards! 🚀