07/11/2025
🌟 VM 2026-Pahang First Launch Captivates Audiences with Storytelling, Vibrance, and Youthful Energy
KUANTAN, 6 November 2025 – It was an event to remember at the Auditorium Darul Makmur, Kompleks Penyiaran Sultan Ahmad Shah, as Pahang officially launched its highly anticipated Visit Malaysia Year 2026 – Pahang First campaign in grand style.
The event, officiated by YAB Dato’ Sri Diraja Haji Wan Rosdy bin Wan Ismail, Menteri Besar of Pahang, together with YB Puan Leong Yu Man, Chairperson of the State Committee for Unity, Tourism and Culture, YBhg. Dato' Shaharuddin bin Abu Sohot
Ketua Setiausaha. MOTAC and Tuan Kamaruddin bin Ibrahim, General Manager of Tourism Pahang, delivered an awe-inspiring showcase that blended heritage, creativity, and modern innovation.
From the moment the lights dimmed, the audience was transported on a breathtaking visual journey through Pahang’s ancient origins, natural wonders, and vibrant culture. The storytelling, enhanced by cutting-edge animations and cinematic audio-visuals, brought to life the state’s journey from its historical roots to its modern transformation. The hall was filled with applause as every scene unfolded — an experience that kept the crowd completely glued to the screen.
The highlight of the evening came with the launch of the “Pahang First” theme song — a lively, youthful anthem that instantly lifted the atmosphere. Its upbeat rhythm, energetic choreography, and modern melody gave the campaign a fresh identity, capturing the enthusiasm and confidence of the younger generation. The song perfectly encapsulated the essence of Pahang as a dynamic, forward-looking destination ready to shine on the global tourism stage.
In his speech, YAB Dato’ Sri Wan Rosdy reaffirmed the state’s commitment under Aspirasi Pahang 1st — a vision to make Pahang the most progressive state on the East Coast by 2030, balancing economic growth, social wellbeing, and environmental sustainability.
He proudly shared that Pahang’s tourism sector continues to show impressive momentum, having recorded 11.44 million tourist arrivals between January and September 2025 — already achieving 83% of the total arrivals in 2024.
Among the state’s top-performing destinations are:
• 🌄 Genting Highlands – 7.0 million visitors (entertainment & family tourism)
• 🏖️ Kuantan – 1.76 million visitors (beach & leisure tourism)
• 🌿 Cameron Highlands – 1.67 million visitors (eco & highland retreats)
• 🌴 Pulau Tioman, Taman Negara, and Fraser’s Hill – all showing strong growth and untapped potential for future promotion.
He called on every agency, tourism operator, and resident to become ambassadors of Pahang, embodying the state’s signature warmth, cleanliness, and courtesy — values that reflect the true identity of the Pahang people.
The campaign also emphasizes collaboration between the state government, private sector, and local communities in promoting sustainable tourism and positioning Pahang as a must-visit destination during Visit Malaysia Year 2026.
As the evening concluded with the powerful declaration of “Bismillahirrahmanirrahim, I hereby launch Visit Malaysia 2026 – Pahang First,” the crowd erupted in applause — marking a proud new chapter for the state.
With its perfect blend of storytelling, technology, and youthful vibrance, the launch set a new benchmark for tourism campaigns in Malaysia — proving that Pahang is not just rich in heritage and nature, but also alive with innovation, creativity, and the spirit of progress.
💚 Pahang Truly Malaysia, Malaysia Truly Asia.
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