06/10/2026
๐ MALAYSIA LOOKS TO TรRKIYE FOR MUSLIM-FRIENDLY TRAVEL GROWTH ๐ฒ๐พ๐น๐ท
Malaysia's Islamic Tourism Centre (under MOTAC) says it wants to learn from Tรผrkiye's tourism model as it chases a bigger share of the Muslim travel market.
๐ The numbers:
โข 9.7 million Muslim visitors in 2025 (out of 42.2 million international arrivals)
โข Target: 15.2 million Muslim visitors by 2030
โข 500+ registered Muslim-friendly businesses
โข 73 certified hotels and 39 certified travel agencies
โข Expanding into Russia, Taiwan, Indonesia, South Korea and Brazil
๐ค Three areas for cooperation, according to Islamic Tourism Centre Director-General Mohammad Faisal bin Abu Suaib Khan:
1๏ธโฃ Heritage management: how to monetise historical monuments to fund conservation ("Conservation is very costly")
2๏ธโฃ Transit tourism: replicating Turkish Airlines' Istanbul layover programmes at KL airports
3๏ธโฃ Muslim-friendly standards: Malaysia's certification framework alongside Tรผrkiye's infrastructure
On layovers: "Like giving us a teaser, a very good teaser, so that we would come again."
On cooperation: "We can grow together."
๐ก Trade takeaway: a structured KLIA layover programme could turn connecting passengers into short-stay visitors for hotels, tour operators and ground handlers, without needing new routes.
๐ Follow TIN Media for more on Malaysia's Muslim-friendly tourism and policy updates.