
25/07/2025
📍 Thailand Revives Tourism with Data-Powered ‘Routes to Roots’ Initiative 🇹🇭📱
Thailand has launched a bold new tourism campaign called Routes to Roots, using mobility data from over 500 million mobile phone records to uncover hidden travel gems across the country. 🚀📊
Led by the Ministry of Higher Education and True Corporation, the initiative identifies 21 high-potential tourism clusters in lesser-known regions, aiming to boost post-pandemic recovery and promote cultural, culinary, and nature-based tourism.
Six themed routes have been launched, including the Lanna Culture Route (Chiang Mai, Lamphun, Lampang), Volcano Route (Buriram, Surin, Sisaket), and Food Route (Chanthaburi, Trat), each designed to highlight authentic local experiences. 🍜🌋🏯
Officials believe this smart-data approach can reshape travel in Thailand, attract new segments, and spread tourism benefits beyond major cities. 🌍✨
📌 Read more at https://www.rfr.bz/fe30acb