Founders Go Naked

Founders Go Naked Digital Marketing & Branding For 6 & 7 Figure Coaches in High Ticket Sales

Here’s one reason why webinars aren’t converting as well as they used to.Sales antibodies. 💊See, webinars used to be a n...
22/01/2026

Here’s one reason why webinars aren’t converting as well as they used to.

Sales antibodies. 💊

See, webinars used to be a novelty – people were excited to attend them and got a kick out of seeing tiny little people pop up on their monitors. 🖥️

Then one guy… Not naming any names here… Decided to come up with the ‘Perfect Sales Funnel’ for webinars.

Since then, everyone and their grandma has been using the same old funnel, the same old techniques, the same ‘perfect formula’ for getting people to take out their credit cards during a webinar.

And people are SICK of it.

Their bodies have developed “sales antibodies” now.

Anytime these antibodies smell a sales pitch during a webinar? They shut it down HARD.

Good news is I’ve got 7 ways to slip past those antibodies and make your webinars profitable again.

Check out in my video: https://youtu.be/PvtHnkuiRMQ?si=xpAfF7prs-x07IuJ

People are literally replacing coaches and experts with chatbots.If you said this 2 years ago, you'd get laughed at.Toda...
10/12/2025

People are literally replacing coaches and experts with chatbots.

If you said this 2 years ago, you'd get laughed at.

Today?

You can get an LLM to write up a personal nutrition plan in 30 seconds.

I've got friends telling me they've replaced their therapist with ChatGPT. 😅

Now if you're a coach heading into 2026 and that doesn't concern you even a little bit… I don't know what to tell you.

So I put together a blueprint for coaches who want to not just survive 2026, but get clients up to 3X faster.

Check it out here: https://youtu.be/9ZL4qdGLie8?si=JegU9Jq6OaO16Ovs

People are literally replacing coaches and experts with chatbots.If you said this 2 years ago, you'd get laughed at.Toda...
08/12/2025

People are literally replacing coaches and experts with chatbots.

If you said this 2 years ago, you'd get laughed at.

Today?

You can get an LLM to write up a personal nutrition plan in 30 seconds.

I've got friends telling me they've replaced their therapist with ChatGPT. 😅

Now if you're a coach heading into 2026 and that doesn't concern you even a little bit… I don't know what to tell you.

But here's the thing.

This is just ONE of five headwinds hitting coaching businesses right now.

The other four are just as brutal.

So I put together a blueprint for coaches who want to not just survive 2026, but get clients up to 3X faster.

Check it out here: https://youtu.be/9ZL4qdGLie8?si=zT769AoeIoZO8Zzy

Marketers LOVE talking about Alex Hormozi’s strategies.Businesses worship Tony Robbins and repeat his catchphrases like ...
28/11/2025

Marketers LOVE talking about Alex Hormozi’s strategies.

Businesses worship Tony Robbins and repeat his catchphrases like a prayer mantra.

Me?

I take my advice from a fictional mob movie from the 70s.

And honestly?

It’s working out pretty well considering we managed to DOUBLE our client base over the last 90 days.

Check out how “The Godfather” helped us get more customers: https://youtu.be/oplUY4GRguY?si=F-Vm6Xot1QnrS6tw

Most webinar hosts are popping champagne if they get a 40% attendance rate. 🍾We just helped a client hit 84%.And honestl...
26/11/2025

Most webinar hosts are popping champagne if they get a 40% attendance rate. 🍾

We just helped a client hit 84%.

And honestly? I was sweating a little when we took this project on. 😅

Why? Because they are in the Spiritual Healing niche.

It’s emotional, it’s personal, and if your marketing feels even slightly "off," people will scroll right past you.

So, how did we get 84% of leads to actually watch the presentation?

We didn’t use "fake scarcity" or remind them 47 times via email.

We just did 3 things differently in our signature ‘Radical Marketing’ style.

I broke down the entire case study in a short 5-minute podcast episode.

Listen to how we did it here: https://youtu.be/E_5NcY1NO_g?si=j96UvUWQzUr3WaB8

P.S. We also managed to get leads for ~$4.50 using this strategy. If you want to lower your ad costs, you need to hear this.

We live in the age of the ‘elevated’ marketer.Someone who relies on AI and the latest digital hacks to make their life e...
18/11/2025

We live in the age of the ‘elevated’ marketer.

Someone who relies on AI and the latest digital hacks to make their life easier and create plug and play funnels that generate leads like bees to honey. 🐝

Problem with that is most businesses are just regurgitating the same old slop.

Sure, you might get leads doing it this way – but chances are, those leads aren’t going to end up buying your stuff. So it’s more like attracting flies to s*** (excuse my French). 💩

That’s why we like to dial things back once in a while and use “oldschool” methods…

…like sending actual, PHYSICAL mail to our prospects…

…or sending ‘cold emails’ to people who’ve NEVER heard of us before.

Crazy thing is…

It’s working.

If you run a B2B business and you’re struggling to get consistent leads, consider giving today’s podcast episode a listen.

So in case you haven’t heard, Meta rolled out a new update called Andromeda.Sounds super cool and futuristic!But it’s al...
11/11/2025

So in case you haven’t heard, Meta rolled out a new update called Andromeda.

Sounds super cool and futuristic!

But it’s also driving marketers and businesses CRAZY.

Thanks to new updates to how their algorithms work, everyone’s Facebook ads are performing weirdly.

(Yeah, if you noticed your ad costs bouncing all over the place, Zuckerberg is to blame)

But here’s the weird thing.

While everyone else is panicking and fighting fires…

We’re actually getting some pretty decent results with Andromeda.

Like 70% cheaper signups for our clients.

So I’m thinking…

This miiiight just be the best thing that’s happened to marketers in YEARS.

Check out how we’re kicking ass with Andromeda in today’s podcast

Back in 2009, I didn’t just hit rock bottom.I hit the ground, got crushed by a piano, and then the piano exploded.Basica...
10/11/2025

Back in 2009, I didn’t just hit rock bottom.

I hit the ground, got crushed by a piano, and then the piano exploded.

Basically my property development business tanked HARD during the global financial crisis.

I lost millions. 💸💸💸

But more importantly, I lost the will to live.

Between debtors hounding me every single hour, my car getting repossessed, losing over 20 properties, my parents wondering why they lost their home in Sydney, and our investors losing their life savings…

…it was hard not to feel that way.

18 years later, I’ve repaid my debts and also started one of the most sought-after agencies for filling virtual events.

And weirdly enough…

I don’t think I would get to this point without first being forced to rebuild from absolute ZERO.

I just recorded a new episode breaking down the 6 values I’ve taken from this experience.

Fair warning… this one’s pretty raw.

If you’re selling a high-ticket item and you’re NOT willing to budge on its price…There’s a specific way to sell to more...
27/10/2025

If you’re selling a high-ticket item and you’re NOT willing to budge on its price…

There’s a specific way to sell to more people – WITHOUT cheapening your offer or losing money on the front end.

How?

Well, all you have to do is lower the barrier to entry.

For example we had a client who was struggling to make sales from his 2-day masterclass…

Until we decided to split it into two separate events:

A free 90-minute preview

A low-ticket 2-day masterclass

…with the higher-ticket item being upsold at the 2nd event.
Sounds simple, right?

Yet it made 6 figures in sales. 💰💰

Check out how we pulled it off in today’s episode

After losing everything in 2008, then watching Amazon eat my lunch in my second business, I finally found my litmus test...
17/10/2025

After losing everything in 2008, then watching Amazon eat my lunch in my second business, I finally found my litmus test for success:

"If $10 million hit my bank account tomorrow, would I still do this?"

For my first two businesses? Nope. 💸

For Radical Marketing? Absolutely yes.

Took me 25 years and three businesses to realize something simple. When you'd do it even if you didn't need the money, that's when the money actually shows up.

Funny how that works.

(Full story of how I lost it all twice before finding my thing is in my latest episode. Spoiler: things got so bad that one person said they'd jump off a building if they were me. Good times. 😅)

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