21/08/2025
Ever wondered how a SOAR Analysis can help your company aspire to greater results?
Unlike the traditional SWOT, SOAR focuses on what is working, what is possible, and how to get there. It is built on 4 simple but powerful pillars:
🔹 Strengths – What are we doing well? Think company assets, employee expertise, technology, and achievements. Ask your team and your customers for input — you will often uncover insights you might miss internally.
🔹 Opportunities – Where can we grow? Look outside your walls. Untapped markets, better customer service, new tech integrations — the key is to align external possibilities with your internal strengths.
🔹 Aspirations – What do we really want to achieve together? This is about vision. What projects, processes, or bold ideas can move your organization closer to its dream state?
🔹 Results – How do we measure success? Translate your aspirations into clear, trackable outcomes. Define the tools, metrics, and milestones to make them real.
At its core, SOAR bridges where you are today with where you want to be tomorrow. It is future-focused, strength-based, and keeps everyone aligned on what truly matters.
Question: Have you ever used SOAR (instead of SWOT) in your business or team planning? Did it change the way you saw opportunities? Share us your experience with us.
