Daily CMO

Daily CMO Seriously good marketing lessons and stories to help you grow revenue.

Stop selling your product features. Nobody cares. Here's how to position it to convert.
14/08/2025

Stop selling your product features. Nobody cares.

Here's how to position it to convert.

Do you see your work as art - and a chance to make a difference?Swipe right to see art at work. 👉
11/08/2025

Do you see your work as art - and a chance to make a difference?

Swipe right to see art at work. 👉

Marketers are funny creatures. We all hate unsolicited WhatsApp messages from business trying to sell us something. Yet,...
05/08/2025

Marketers are funny creatures. We all hate unsolicited WhatsApp messages from business trying to sell us something.

Yet, when it’s our turn to send messages. We do the exact same thing!

Time to change your approach. Grab our best WhatsApp messaging scripts for free. Link in bio.

In a world filled with skepticism, we have to learn to lower people’s defense. And that’s by choosing to focus on them.
04/08/2025

In a world filled with skepticism, we have to learn to lower people’s defense.

And that’s by choosing to focus on them.

People don’t just buy a "product".They buy desires. Here are 8 that drive everything.
31/07/2025

People don’t just buy a "product".

They buy desires. Here are 8 that drive everything.

What is a service you've happily paid for? For us recently, that's WPX Hosting, where we host our WordPress sites.Worth ...
28/07/2025

What is a service you've happily paid for? For us recently, that's WPX Hosting, where we host our WordPress sites.

Worth every cent paid for it (minus the headaches)

As marketers, it’s easy to be bogged down with perfection. Endlessly tweaking and improving, but never launching. Someti...
15/07/2025

As marketers, it’s easy to be bogged down with perfection. Endlessly tweaking and improving, but never launching.

Sometimes, we don’t ship to avoid the possibility of failure.

One of the ways to “force” work is to make a deadline. The late Steve Jobs was known for demanding perfect products, but he also set hard shipping deadlines. This forced Apple engineers to do whatever it takes (putting in the quantity) to get the job done.

All your customers want is to be heard and understood.
18/06/2025

All your customers want is to be heard and understood.

You can perfect every pixel…But if your offer’s boring, no one’s buying.
17/06/2025

You can perfect every pixel…
But if your offer’s boring, no one’s buying.

If you’re head of marketing. Would you describe your company as a giver or taker?
14/06/2025

If you’re head of marketing. Would you describe your company as a giver or taker?

Besides having em dashes - everywhere.
05/06/2025

Besides having em dashes - everywhere.

Whether your campaign failed. Or you feel overwhelmed as a one-man marketing team. Or if you’re at the verge of quitting...
28/05/2025

Whether your campaign failed. Or you feel overwhelmed as a one-man marketing team. Or if you’re at the verge of quitting Meta ads.

In the words of Winston Churchill… KBO

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