BizLife Media

BizLife Media Bizlife is an online media company that focuses on business of listed companies, corporates and SMEs

22/03/2024

[๐—•๐—ถ๐˜‡๐—น๐—ถ๐—ณ๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฒ๐˜„] Food flavouring specialist ๐—š๐—ฟ๐—ฒ๐—ฒ๐—ป ๐—›๐—ผ๐˜‚๐˜€๐—ฒ ๐—œ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜ has been playing a role in enhancing the taste of foods for businesses like ๐™ˆ๐™–๐™จ๐™จ๐™ž๐™ข๐™ค, ๐™Ž๐™š๐™˜๐™ง๐™š๐™ฉ ๐™๐™š๐™˜๐™ž๐™ฅ๐™š, ๐˜ฝ๐™–๐™ ๐™š๐™งโ€™๐™จ ๐˜พ๐™ค๐™ฉ๐™ฉ๐™–๐™œ๐™š, ๐™†๐™๐˜พ, and ๐™†๐™ž๐™ฃ๐™œโ€™๐™จ ๐˜พ๐™ค๐™ฃ๐™›๐™š๐™˜๐™ฉ๐™ž๐™ค๐™ฃ๐™š๐™ง๐™ฎ.

The companyโ€™s flavouring and colouring is used widely in bakery industry, bakery ingredient suppliers and F&B businesses. Established in 2003, it became the top leader in the baking industry in 2019, offering over 100 types of Emulco and 300 types of flavouring to 3,000 clients in Malaysia and beyond.

Currently, it is exporting its products to 15 countries, including Indonesia, Brunei, Singapore, China, India and Middle Eastern countries.

Emulco, its signature product, is a two-in-one liquid ingredient that offers both the flavour and colour. Being heat-proof (up to ยฑ230โ—ฆC), it is added to food products to enhance appearance, aroma, flavour, and mouthfeel.

โ€œAmong Our popular products are Chocolate Emulco, Pandan Coconut Emulco, Durian Emulco and Coffee Emulco. Pandan Coconut Emulco is well-received in overseas,โ€ said ๐—š๐—ฟ๐—ฒ๐—ฒ๐—ป ๐—›๐—ผ๐˜‚๐˜€๐—ฒ ๐—œ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜ founder Michael Yap.

The company produces 5,000kg of Emulco and flavouring every day, with its yearly production of Emulco amounting to 100 tonnes. All their products have halal, HACCP and MeSTI qualifications.

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[๐—ข๐—ป๐—ฒ-๐˜€๐˜๐—ผ๐—ฝ ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€]
๐—š๐—ฟ๐—ฒ๐—ฒ๐—ป ๐—›๐—ผ๐˜‚๐˜€๐—ฒ ๐—œ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜ has its very own R&D and bakery teams to come up with a plethora of Emulco and food additives.

The keyword for each new product is wow factor, said Yap, adding that their young sales, pastry, and R&D teams (all below 30 years old) play a crucial role in identifying market trends.

The end results are some really unique flavours, such as Ruby Chocolate, a chocolate flavour in a pretty shade of pink, as well as pandan curry flavour and cinnamon chocolate flavour.

The R&D process, which takes between nine months and a year, starts with the teams tossing ideas around, proposing four to five series with different themes, before eventually deciding on one.

Then, the teams go on to create the desired colour and flavour with raw materials. The sales team assesses the marketโ€™s demand for the new product, as the bakery team experiments with different types of products to test if the new flavour works well in cooking and baking.

โ€œWeโ€™re collaborating with different companies that sell beverage, ice cream, cake, bread and biscuits. A certain colouring or Emulco might not work on all kinds of products. So, we apply it on various types of products to see which one it works best on,โ€ explained Yap.

Each Emulco comes with reports and formula. It saves the customers the hassle to test it by themselves. They can straightaway use the product based on the proposed formula and type of products.

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[๐—ข๐˜ƒ๐—ฒ๐—ฟ๐—ฐ๐—ผ๐—บ๐—ถ๐—ป๐—ด ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐˜€ ๐˜๐—ต๐—ฟ๐—ผ๐˜‚๐—ด๐—ต ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐—ฎ๐—ป๐—ฑ ๐—ถ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป]
To embrace the changing times, ๐—š๐—ฟ๐—ฒ๐—ฒ๐—ป ๐—›๐—ผ๐˜‚๐˜€๐—ฒ ๐—œ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜ is actively moving in the direction of digitalisation, online system and customer relationship management (CRM). In addition, the company is developing its own app to gather B2B, B2C and baking platforms.

โ€œRight now, weโ€™re working with more than 150 baking ingredient sellers, such as Bake With Yen. We hope to link these sellers to individual bakers, as well as factories, through this app.โ€

On the other hand, as the prices of raw material continue to rise in every industry, ๐—š๐—ฟ๐—ฒ๐—ฒ๐—ป ๐—›๐—ผ๐˜‚๐˜€๐—ฒ ๐—œ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜ makes it up to their clients through value-added services.

โ€œWe work with upstream business, such as suppliers, to pre-order the products three months in advance. Itโ€™s easier for us to control the price then. We also compensate them in other aspects, such as lowering the minimum order quantity (MOQ), improving our delivery, and allowing customisation and pre-order,โ€ said Yap.

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[๐—•๐—ฒ๐˜†๐—ผ๐—ป๐—ฑ ๐— ๐—ฎ๐—น๐—ฎ๐˜†๐˜€๐—ถ๐—ฎ]
๐—š๐—ฟ๐—ฒ๐—ฒ๐—ป ๐—›๐—ผ๐˜‚๐˜€๐—ฒ ๐—œ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜ is setting its sights in South East Asia, where high and middle income groups are driving the model of consumption.

In order to capture the overseas markets, the flavouring and colouring manufacturer works closely with its business partners there.

โ€œWe maintain rapport with importers of our products to grasp the local market trends, finding out through cafes what the local consumers are into these days. That way, we have a better idea on what kind of products to launch and meet their expectations,โ€ said Yap.

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[๐—” ๐˜€๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น ๐˜๐—ต๐—ฎ๐—ป๐—ธ๐˜€ ๐˜๐—ผ ๐—š๐—ฟ๐—ฒ๐—ฒ๐—ป ๐—›๐—ผ๐˜‚๐˜€๐—ฒ ๐—œ๐—ป๐—ด๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฒ๐—ป๐˜]
Website: https://greenhouseflavour.com/
Phone: +60 17-368 1365
page: https://www.facebook.com/greenhouseflavours

Bizlife is an online media company that focuses on business of listed companies, corporates and SMEs

29/06/2022

[๐—•๐—ถ๐˜‡๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—˜๐˜…๐—ฐ๐—น๐˜‚๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฒ๐˜„] ๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜†๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐—›๐—ผ๐—น๐—ฑ๐—ถ๐—ป๐—ด๐˜€ ๐—•๐—ฒ๐—ฟ๐—ต๐—ฎ๐—ฑ was founded by Yeoh Eng Foo in 1999, with headquarters in Ipoh.

The main products of the company include dehumidifier, toilet blue, and bio-based laundry detergent. They also offer OEM services for overseas clients and supply household care products and gloves.

The company owns more than 400 active SKUs, its clients in Malaysia include ๐—Ÿ๐—ผ๐˜๐˜‚๐˜€โ€™๐˜€, ๐—”๐—˜๐—ข๐—ก, ๐—š๐—ถ๐—ฎ๐—ป๐˜, ๐—š๐˜‚๐—ฎ๐—ฟ๐—ฑ๐—ถ๐—ฎ๐—ป, ๐—ช๐—ฎ๐˜๐˜€๐—ผ๐—ป๐˜€, and others.

๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜†๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐—›๐—ผ๐—น๐—ฑ๐—ถ๐—ป๐—ด๐˜€ also exports its products to 15 countries, such as European countries, South America, North America, New Zealand, Japan, and others.

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[๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐—˜๐˜…๐—ฝ๐—ผ๐—ฟ๐˜ ๐——๐—ฒ๐—ต๐˜‚๐—บ๐—ถ๐—ฑ๐—ถ๐—ณ๐—ถ๐—ฒ๐—ฟ ๐˜๐—ผ ๐—๐—ฎ๐—ฝ๐—ฎ๐—ป]
Dehumidifier enjoys high demands, especially in countries which have 4 seasons. Currently, ๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜†๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐—›๐—ผ๐—น๐—ฑ๐—ถ๐—ป๐—ด๐˜€ produces their own dehumidifier and exports 90% of them to Japan, supplying it to the top 3 DIY Home Centres in Japan.

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[๐—™๐—ผ๐—ฐ๐˜‚๐˜€ ๐—ฅ&๐—— ๐—˜๐—ณ๐—ณ๐—ผ๐—ฟ๐˜๐˜€ ๐—ผ๐—ป ๐—ฏ๐—ถ๐—ผ-๐—ฏ๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ฐ๐—น๐—ฒ๐—ฎ๐—ป๐—ถ๐—ป๐—ด ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป]
๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜†๐—ฐ๐—ฎ๐—ฟ๐—ฒ has its own factory and lab to research and produce its bio-based cleaning products. Their toilet blue is produced with food-grade materials which are effective in cleaning and non-harmful to the aquatic environment.

Its laundry detergent adopts plant-based ingredients which are certified by the US Department of Agricultural. It gets rid of the ingredients that may trigger allergic reactions such as dyes, parabens, colouring, and perfumes.

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[๐—œ๐—ป๐˜€๐˜๐—ฎ๐—น๐—น ๐—ฟ๐—ผ๐—ฏ๐—ผ๐˜ ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ผ๐—ฟ๐—ธ ๐˜๐—ผ๐˜„๐—ฎ๐—ฟ๐—ฑ๐˜€ ๐—ฎ๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป]
๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜†๐—ฐ๐—ฎ๐—ฟ๐—ฒ renovates its factory according to Industrial Revolution 4.0 requirements. It has installed 5 robots now and invested heavily in software and system upgrades. They will focus on automation in their future development.

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[๐—” ๐˜€๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น ๐˜๐—ต๐—ฎ๐—ป๐—ธ๐˜€ ๐˜๐—ผ ๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜†๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐—›๐—ผ๐—น๐—ฑ๐—ถ๐—ป๐—ด๐˜€ ๐—•๐—ฒ๐—ฟ๐—ต๐—ฎ๐—ฑ]
๐˜‰๐˜ช๐˜ป๐˜ญ๐˜ช๐˜ง๐˜ฆ ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฆ๐˜น๐˜ฑ๐˜ณ๐˜ฆ๐˜ด๐˜ด ๐˜ฐ๐˜ถ๐˜ณ ๐˜จ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ต๐˜ถ๐˜ฅ๐˜ฆ ๐˜ต๐˜ฐ ๐˜”๐˜ณ. ๐˜ ๐˜ฆ๐˜ฐ๐˜ฉ ๐˜Œ๐˜ฏ๐˜จ ๐˜๐˜ฐ๐˜ฐ ๐˜ง๐˜ฐ๐˜ณ ๐˜ข๐˜ค๐˜ค๐˜ฆ๐˜ฑ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ท๐˜ช๐˜ฆ๐˜ธ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ข๐˜ณ๐˜ณ๐˜ข๐˜ฏ๐˜จ๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜ด๐˜ช๐˜ต๐˜ฆ ๐˜ท๐˜ช๐˜ด๐˜ช๐˜ต ๐˜ต๐˜ฐ ๐˜ช๐˜ต๐˜ด ๐˜ง๐˜ข๐˜ค๐˜ต๐˜ฐ๐˜ณ๐˜บ ๐˜ช๐˜ฏ ๐˜๐˜ฑ๐˜ฐ๐˜ฉ. ๐˜›๐˜ฉ๐˜ฆ ๐˜ฐ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜บ ๐˜ฉ๐˜ข๐˜ด ๐˜ฆ๐˜ฏ๐˜ข๐˜ฃ๐˜ญ๐˜ฆ๐˜ฅ ๐˜ถ๐˜ด ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฆ๐˜ท๐˜ฆ๐˜ญ๐˜ฐ๐˜ฑ ๐˜ข ๐˜ฃ๐˜ฆ๐˜ต๐˜ต๐˜ฆ๐˜ณ ๐˜ถ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ๐˜ด๐˜ต๐˜ข๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜™&๐˜‹ ๐˜ฐ๐˜ง ๐˜ฃ๐˜ช๐˜ฐ-๐˜ฃ๐˜ข๐˜ด๐˜ฆ๐˜ฅ ๐˜ค๐˜ญ๐˜ฆ๐˜ข๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฐ๐˜ญ๐˜ถ๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต ๐˜ฅ๐˜ฆ๐˜ฎ๐˜ข๐˜ฏ๐˜ฅ. ๐˜ž๐˜ฆ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ข๐˜ญ๐˜ด๐˜ฐ ๐˜ธ๐˜ช๐˜ต๐˜ฏ๐˜ฆ๐˜ด๐˜ด๐˜ฆ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ข๐˜ฏ๐˜บโ€™๐˜ด ๐˜ฆ๐˜ฎ๐˜ฑ๐˜ฉ๐˜ข๐˜ด๐˜ช๐˜ด ๐˜ฐ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฒ๐˜ถ๐˜ข๐˜ญ๐˜ช๐˜ต๐˜บ ๐˜ฐ๐˜ง ๐˜ช๐˜ต๐˜ด ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต๐˜ด ๐˜ต๐˜ฉ๐˜ณ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ท๐˜ช๐˜ฆ๐˜ธ.

๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜†๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐—ช๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ: https://www.readycare.com.my/
๐—ฅ๐—ฒ๐—ฎ๐—ฑ๐˜†๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ: https://www.facebook.com/readycare.my/

๐—ฌ๐—ผ๐˜‚๐—ง๐˜‚๐—ฏ๐—ฒ ๐—Ÿ๐—ถ๐—ป๐—ธ: https://youtu.be/jC0VPLpgvyw

๐—•๐—ถ๐˜‡๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐—ฃ๐—ฎ๐—ด๐—ฒ: https://www.facebook.com/bizlifemedia
๐—•๐—ถ๐˜‡๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—œ๐—ป๐˜€๐˜๐—ฎ๐—ด๐—ฟ๐—ฎ๐—บ: https://www.instagram.com/bizlifemedia
๐ถ๐‘œ๐‘๐‘ฆ๐‘Ÿ๐‘–๐‘”โ„Ž๐‘ก ยฉ 2022 ๐‘๐‘ฆ ๐ต๐‘–๐‘ง๐ฟ๐‘–๐‘“๐‘’ ๐ด๐‘ ๐‘–๐‘Ž & ๐ต๐‘–๐‘ง๐ฟ๐‘–๐‘“๐‘’ ๐‘€๐‘’๐‘‘๐‘–๐‘Ž. ๐ด๐‘™๐‘™ ๐‘Ÿ๐‘–๐‘”โ„Ž๐‘ก๐‘  ๐‘Ÿ๐‘’๐‘ ๐‘’๐‘Ÿ๐‘ฃ๐‘’๐‘‘

[๐—•๐—ถ๐˜‡๐—น๐—ถ๐—ณ๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฒ๐˜„] Established in 2004, Malaysian company ๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† prides itself as an expert which covers th...
18/02/2022

[๐—•๐—ถ๐˜‡๐—น๐—ถ๐—ณ๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฒ๐˜„] Established in 2004, Malaysian company ๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† prides itself as an expert which covers the needs of expecting mothers to children below 10.

Aiming to provide all essential products for mothers and children, it boasts a catalogue of 300 SKU from seven established brands, including ๐˜ฝ๐™ช๐™—๐™จ, ๐™‹๐™๐™ž๐™ก๐™ž๐™ฅ๐™จ ๐˜ผ๐™ซ๐™š๐™ฃ๐™ฉ and ๐™‰๐™ช๐™—๐™ฎ. Among them are milk bottles, breast pumps, sterilizers, pacifiers, sippy cups, food processors and baby toys.

The company counts AEON, Parkson, Lotusโ€™s, 99 Speedmart, Village Grocer and Isetan among its 1,500 distribution points. Their products are also available via physical and online mother and baby care stores, as well as pharmacies. Take a look at any maternity and baby product on the shelves and chances are itโ€™s distributed by ๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜†.

Starting out on baby products of reputable brands, ๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† has expanded into products for parents and carers in recent years. In an attempt of meeting local parents and familiesโ€™ rising needs, the company has also come up with its very own line of products.

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[๐— ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—›๐—ฎ๐—ฝ๐—ถ๐—ณ๐—ฎ๐—บ-๐—ถ๐—น๐—ถ๐—ฒ๐˜€]
With more importance placed on food safety in the Malaysian market these days, itโ€™s only a matter of time before ๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† developed its own brands.

โ€œWhen thereโ€™s a high demand for a product that is not found in Malaysia, we develop our own,โ€ said ๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜†โ€™s founder Gwei Tze-Co.

Currently, the company has launched a series of all-natural food products for mothers and children (๐—›๐—ฎ๐—ฝ๐—ถ๐—ณ๐—ฎ๐—บ), an intelligent milk warmer (๐— ๐—ผ๐—บ๐—ฎ๐—บ๐—ฎ) and a food-grade sanitizer (๐—”๐˜€๐˜๐—ฟ๐—ฎ๐—ด๐˜‚๐—ฎ๐—ฟ๐—ฑ).

Quality is the priority, with the company focusing on baby-friendly foods which are free of artificial additives and heavy metals, opting to use natural and nutritious ingredients instead.

๐—›๐—ฎ๐—ฝ๐—ถ๐—ณ๐—ฎ๐—บ, launched this year, offers ๐—›๐—”๐—ฃ๐—œ๐— ๐—ข๐— ๐—ฆ lactation cookies and ๐—›๐—”๐—ฃ๐—œ๐—›๐—˜๐—ฅ๐—ข๐—ฆ healthy cereal products for babies and toddlers.

๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† sees a rising demand for lactation cookies, but a lack of food safety certification for the cookies available in Malaysia. Most lactation cookies in the market are produced in small scale by sellers at their homes, according to Gwei.

Meanwhile, many baby and children food in the market contains maltodextrin, which is added to thicken the food products and lower cost, he said, adding that such an ingredient affects childrenโ€™s health and development to a certain extent.

๐—›๐—”๐—ฃ๐—œ๐—›๐—˜๐—ฅ๐—ข๐—ฆ is free of maltodextrin. Instead, purple yam and goji berries are used to enhance the taste.

So far, ๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† offers three flavors of lactation cookies and four flavors of cereal.

โ€œ๐—›๐—ฎ๐—ฝ๐—ถ๐—ณ๐—ฎ๐—บโ€™s cereal and lactation products meet HACCP, GMP and Halal standards. Our products have also passed the heavy metals test,โ€ he said.

The latter test is important, as baby products have a problem of heavy metals, said Gwei. โ€œThe soil and water used to grow the ingredient may contain heavy metals,โ€ he explained.

The sanitizer, ๐—”๐˜€๐˜๐—ฟ๐—ฎ๐—ด๐˜‚๐—ฎ๐—ฟ๐—ฑ, is alcohol-free and contains nano zinc. Itโ€™s an SGS-certified and food-grade sanitizer that kills 99.999% of virus and bacteria.

๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† promises more in store in the next three to five years, including upgraded versions of their ๐— ๐—ผ๐—บ๐—ฎ๐—บ๐—ฎ bottle warmers.

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[๐—ž๐—ข๐—– ๐—ถ๐—ป๐˜€๐˜๐—ฒ๐—ฎ๐—ฑ ๐—ผ๐—ณ ๐—ž๐—ข๐—Ÿ ๐—ถ๐—ป ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด]
Due to its emphasis on quality, the company has a relatively higher cost. Instead of making its products pricier, it makes up for it through an innovative marketing strategy.

In its social media marketing, the company chooses to rely on KOC (key opinion consumers) instead of the commonly used KOL (key opinion leaders).

Compared to working with social influencers, which generally charge higher, ๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† invests its advertising dollars in the companyโ€™s loyal customers, who have a certain level of influence and fanbase.

Apart from making it more persuasive, the relatively lower marketing cost enables ๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† to offer reasonable pricing for its range of products.

On top of that, Gwei engages directly and regularly with the companyโ€™s customers via Facebook Live, to get a better grasp of the marketโ€™s demands.

It also boosts the companyโ€™s credibility, as customers get to meet the person responsible for bringing them the products that they use daily.
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[๐—” ๐˜€๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น ๐˜๐—ต๐—ฎ๐—ป๐—ธ๐˜€ ๐˜๐—ผ ๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜†]
๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† ๐—ช๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ: http://Astrafamily.co/
๐—”๐˜€๐˜๐—ฟ๐—ฎ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜† ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐—ฃ๐—ฎ๐—ด๐—ฒ: https://www.facebook.com/AstraFamilyMy

๐—•๐—ถ๐˜‡๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐—ฃ๐—ฎ๐—ด๐—ฒ: https://www.facebook.com/bizlifemedia
๐—•๐—ถ๐˜‡๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—œ๐—ป๐˜€๐˜๐—ฎ๐—ด๐—ฟ๐—ฎ๐—บ: https://www.instagram.com/bizlifemedia
๐ถ๐‘œ๐‘๐‘ฆ๐‘Ÿ๐‘–๐‘”โ„Ž๐‘ก ยฉ 2022 ๐‘๐‘ฆ ๐ต๐‘–๐‘ง๐ฟ๐‘–๐‘“๐‘’ ๐ด๐‘ ๐‘–๐‘Ž & ๐ต๐‘–๐‘ง๐ฟ๐‘–๐‘“๐‘’ ๐‘€๐‘’๐‘‘๐‘–๐‘Ž. ๐ด๐‘™๐‘™ ๐‘Ÿ๐‘–๐‘”โ„Ž๐‘ก๐‘  ๐‘Ÿ๐‘’๐‘ ๐‘’๐‘Ÿ๐‘ฃ๐‘’๐‘‘.

27/05/2021

[๐—•๐—ถ๐˜‡๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—˜๐˜…๐—ฐ๐—น๐˜‚๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฒ๐˜„] Bacfree was founded in 1982, it is now led by the second generation, Doctor Chee Chung Yee.

Focusing on manufacturing and supplying commercial centralised filtration systems to factories, hotels and malls, their clients include ๐—ฃ๐—ฒ๐˜๐—ฟ๐—ผ๐—ป๐—ฎ๐˜€ ๐—ง๐˜„๐—ถ๐—ป ๐—ง๐—ผ๐˜„๐—ฒ๐—ฟ๐˜€, ๐—œ๐—ธ๐—ฒ๐—ฎ, ๐—ง๐—ผ๐˜†๐—ผ๐˜๐—ฎ, ๐—ก๐—ฎ๐—ป๐—ฑ๐—ผโ€™๐˜€, ๐—ฆ๐˜‚๐—ป๐˜„๐—ฎ๐˜† ๐—›๐—ผ๐˜€๐—ฝ๐—ถ๐˜๐—ฎ๐—น, ๐—ฎ๐—ป๐—ฑ ๐—š๐—น๐—ฒ๐—ป๐—ฒ๐—ฎ๐—ด๐—น๐—ฒ๐˜€ ๐—›๐—ผ๐˜€๐—ฝ๐—ถ๐˜๐—ฎ๐—น.

In addition, Bacfree is also a leading household outdoor and indoor water filters brand in Malaysia.

On top of the water filtration system, Bacfree is the ๐—น๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜€๐˜ ๐—ฟ๐—ฎ๐—ถ๐—ป๐˜„๐—ฎ๐˜๐—ฒ๐—ฟ ๐—ต๐—ฎ๐—ฟ๐˜ƒ๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ ๐˜€๐˜‚๐—ฝ๐—ฝ๐—น๐—ถ๐—ฒ๐—ฟ ๐—ถ๐—ป ๐—ฆ๐—ผ๐˜‚๐˜๐—ต๐—ฒ๐—ฎ๐˜€๐˜ ๐—”๐˜€๐—ถ๐—ฎ. They currently export to Indonesia, the Philippines, and Thailand.

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[๐—ช๐—ฎ๐˜๐—ฒ๐—ฟ ๐—ฅ๐—ฒ๐—พ๐˜‚๐—ถ๐—ฟ๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฏ๐˜† ๐—›๐—ผ๐˜€๐—ฝ๐—ถ๐˜๐—ฎ๐—น๐˜€]
Hospital has a more stringent requirement towards water quality for medical purposes. Bacfree supplies centralised filtration system to hospitals to act as the first barrier of defence against contaminants.

It also supplies a UV filtration system to ensure water is free of bacteria and microorganisms for hospitals that require pure water for haemodialysis units.

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[๐—œ๐—ป-๐—ต๐—ผ๐˜‚๐˜€๐—ฒ ๐—ฅ&๐—— ๐—ณ๐—ผ๐—ฟ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐˜€ ๐—ค๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜†]
Bacfree has been carrying out water testing to better understand water issues faced by different areas. It helps their internal R&D team to develop new water filtration systems that meet market requirements.

The company also works closely with reputable suppliers from Canada and UK to offer quality and halal-certified products to their customers.

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[๐—ช๐—ฒ๐—น๐—น-๐˜๐—ฟ๐—ฎ๐—ถ๐—ป๐—ฒ๐—ฑ ๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ง๐—ฒ๐—ฎ๐—บ]
Bacfree has more than 50 well-trained technical staff, including close to 10 engineers. The company set an ISO target to make sure customers receive a response to their inquiries within 24 hours.

It also aims to solve at least 90% of the problems within 6 working days to ensure customersโ€™ business can run smoothly.

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[๐—” ๐˜€๐—ฝ๐—ฒ๐—ฐ๐—ถ๐—ฎ๐—น ๐˜๐—ต๐—ฎ๐—ป๐—ธ๐˜€ ๐˜๐—ผ ๐—•๐—ฎ๐—ฐ๐—ณ๐—ฟ๐—ฒ๐—ฒ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ]
๐˜‰๐˜ช๐˜ป๐˜“๐˜ช๐˜ง๐˜ฆ ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฆ๐˜น๐˜ฑ๐˜ณ๐˜ฆ๐˜ด๐˜ด ๐˜ฐ๐˜ถ๐˜ณ ๐˜จ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ต๐˜ถ๐˜ฅ๐˜ฆ ๐˜ต๐˜ฐ ๐˜‹๐˜ณ. ๐˜Š๐˜ฉ๐˜ฆ๐˜ฆ ๐˜Š๐˜ฉ๐˜ถ๐˜ฏ๐˜จ ๐˜ ๐˜ฆ๐˜ฆ ๐˜ง๐˜ฐ๐˜ณ ๐˜ข๐˜ค๐˜ค๐˜ฆ๐˜ฑ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฆ๐˜น๐˜ค๐˜ญ๐˜ถ๐˜ด๐˜ช๐˜ท๐˜ฆ ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ท๐˜ช๐˜ฆ๐˜ธ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ข๐˜ณ๐˜ณ๐˜ข๐˜ฏ๐˜จ๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜ด๐˜ช๐˜ต๐˜ฆ ๐˜ท๐˜ช๐˜ด๐˜ช๐˜ต ๐˜ต๐˜ฐ ๐˜ช๐˜ต๐˜ด ๐˜ง๐˜ข๐˜ค๐˜ต๐˜ฐ๐˜ณ๐˜บ ๐˜ข๐˜ต ๐˜š๐˜ถ๐˜ฃ๐˜ข๐˜ฏ๐˜จ ๐˜‘๐˜ข๐˜บ๐˜ข. ๐˜›๐˜ฉ๐˜ฆ ๐˜ฐ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜บ ๐˜ฉ๐˜ข๐˜ด ๐˜ฆ๐˜ฏ๐˜ข๐˜ฃ๐˜ญ๐˜ฆ๐˜ฅ ๐˜ถ๐˜ด ๐˜ต๐˜ฐ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ข ๐˜ฃ๐˜ฆ๐˜ต๐˜ต๐˜ฆ๐˜ณ ๐˜ถ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ๐˜ด๐˜ต๐˜ข๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ข๐˜ต๐˜ฆ๐˜ณ ๐˜ฒ๐˜ถ๐˜ข๐˜ญ๐˜ช๐˜ต๐˜บ ๐˜ช๐˜ฏ ๐˜”๐˜ข๐˜ญ๐˜ข๐˜บ๐˜ด๐˜ช๐˜ข, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ฑ๐˜ฆ๐˜ค๐˜ช๐˜ง๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ง๐˜ถ๐˜ฏ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ฐ๐˜ง ๐˜‰๐˜ข๐˜ค๐˜ง๐˜ณ๐˜ฆ๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต๐˜ด.

๐—•๐—ฎ๐—ฐ๐—ณ๐—ฟ๐—ฒ๐—ฒ ๐—ช๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ: https://bacfree.com.my/
๐—•๐—ฎ๐—ฐ๐—ณ๐—ฟ๐—ฒ๐—ฒ ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐—ฃ๐—ฎ๐—ด๐—ฒ: https://www.facebook.com/bacfree.my
๐—ฌ๐—ผ๐˜‚๐—ง๐˜‚๐—ฏ๐—ฒ ๐—Ÿ๐—ถ๐—ป๐—ธ: https://youtu.be/wqwQDmMdOD8

๐—•๐—ถ๐˜‡๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐—ฃ๐—ฎ๐—ด๐—ฒ: https://www.facebook.com/bizlifemedia
๐—•๐—ถ๐˜‡๐—Ÿ๐—ถ๐—ณ๐—ฒ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—œ๐—ป๐˜€๐˜๐—ฎ๐—ด๐—ฟ๐—ฎ๐—บ: https://www.instagram.com/bizlifemedia

๐ถ๐‘œ๐‘๐‘ฆ๐‘Ÿ๐‘–๐‘”โ„Ž๐‘ก ยฉ 2021 ๐‘๐‘ฆ ๐ต๐‘–๐‘ง๐ฟ๐‘–๐‘“๐‘’ ๐ด๐‘ ๐‘–๐‘Ž & ๐ต๐‘–๐‘ง๐ฟ๐‘–๐‘“๐‘’ ๐‘€๐‘’๐‘‘๐‘–๐‘Ž. ๐ด๐‘™๐‘™ ๐‘Ÿ๐‘–๐‘”โ„Ž๐‘ก๐‘  ๐‘Ÿ๐‘’๐‘ ๐‘’๐‘Ÿ๐‘ฃ๐‘’๐‘‘.

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