22/03/2024
[𝗕𝗶𝘇𝗹𝗶𝗳𝗲 𝗠𝗲𝗱𝗶𝗮 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄] Food flavouring specialist 𝗚𝗿𝗲𝗲𝗻 𝗛𝗼𝘂𝘀𝗲 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁 has been playing a role in enhancing the taste of foods for businesses like 𝙈𝙖𝙨𝙨𝙞𝙢𝙤, 𝙎𝙚𝙘𝙧𝙚𝙩 𝙍𝙚𝙘𝙞𝙥𝙚, 𝘽𝙖𝙠𝙚𝙧’𝙨 𝘾𝙤𝙩𝙩𝙖𝙜𝙚, 𝙆𝙁𝘾, and 𝙆𝙞𝙣𝙜’𝙨 𝘾𝙤𝙣𝙛𝙚𝙘𝙩𝙞𝙤𝙣𝙚𝙧𝙮.
The company’s flavouring and colouring is used widely in bakery industry, bakery ingredient suppliers and F&B businesses. Established in 2003, it became the top leader in the baking industry in 2019, offering over 100 types of Emulco and 300 types of flavouring to 3,000 clients in Malaysia and beyond.
Currently, it is exporting its products to 15 countries, including Indonesia, Brunei, Singapore, China, India and Middle Eastern countries.
Emulco, its signature product, is a two-in-one liquid ingredient that offers both the flavour and colour. Being heat-proof (up to ±230◦C), it is added to food products to enhance appearance, aroma, flavour, and mouthfeel.
“Among Our popular products are Chocolate Emulco, Pandan Coconut Emulco, Durian Emulco and Coffee Emulco. Pandan Coconut Emulco is well-received in overseas,” said 𝗚𝗿𝗲𝗲𝗻 𝗛𝗼𝘂𝘀𝗲 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁 founder Michael Yap.
The company produces 5,000kg of Emulco and flavouring every day, with its yearly production of Emulco amounting to 100 tonnes. All their products have halal, HACCP and MeSTI qualifications.
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[𝗢𝗻𝗲-𝘀𝘁𝗼𝗽 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀]
𝗚𝗿𝗲𝗲𝗻 𝗛𝗼𝘂𝘀𝗲 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁 has its very own R&D and bakery teams to come up with a plethora of Emulco and food additives.
The keyword for each new product is wow factor, said Yap, adding that their young sales, pastry, and R&D teams (all below 30 years old) play a crucial role in identifying market trends.
The end results are some really unique flavours, such as Ruby Chocolate, a chocolate flavour in a pretty shade of pink, as well as pandan curry flavour and cinnamon chocolate flavour.
The R&D process, which takes between nine months and a year, starts with the teams tossing ideas around, proposing four to five series with different themes, before eventually deciding on one.
Then, the teams go on to create the desired colour and flavour with raw materials. The sales team assesses the market’s demand for the new product, as the bakery team experiments with different types of products to test if the new flavour works well in cooking and baking.
“We’re collaborating with different companies that sell beverage, ice cream, cake, bread and biscuits. A certain colouring or Emulco might not work on all kinds of products. So, we apply it on various types of products to see which one it works best on,” explained Yap.
Each Emulco comes with reports and formula. It saves the customers the hassle to test it by themselves. They can straightaway use the product based on the proposed formula and type of products.
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[𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻]
To embrace the changing times, 𝗚𝗿𝗲𝗲𝗻 𝗛𝗼𝘂𝘀𝗲 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁 is actively moving in the direction of digitalisation, online system and customer relationship management (CRM). In addition, the company is developing its own app to gather B2B, B2C and baking platforms.
“Right now, we’re working with more than 150 baking ingredient sellers, such as Bake With Yen. We hope to link these sellers to individual bakers, as well as factories, through this app.”
On the other hand, as the prices of raw material continue to rise in every industry, 𝗚𝗿𝗲𝗲𝗻 𝗛𝗼𝘂𝘀𝗲 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁 makes it up to their clients through value-added services.
“We work with upstream business, such as suppliers, to pre-order the products three months in advance. It’s easier for us to control the price then. We also compensate them in other aspects, such as lowering the minimum order quantity (MOQ), improving our delivery, and allowing customisation and pre-order,” said Yap.
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[𝗕𝗲𝘆𝗼𝗻𝗱 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮]
𝗚𝗿𝗲𝗲𝗻 𝗛𝗼𝘂𝘀𝗲 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁 is setting its sights in South East Asia, where high and middle income groups are driving the model of consumption.
In order to capture the overseas markets, the flavouring and colouring manufacturer works closely with its business partners there.
“We maintain rapport with importers of our products to grasp the local market trends, finding out through cafes what the local consumers are into these days. That way, we have a better idea on what kind of products to launch and meet their expectations,” said Yap.
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[𝗔 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝘁𝗵𝗮𝗻𝗸𝘀 𝘁𝗼 𝗚𝗿𝗲𝗲𝗻 𝗛𝗼𝘂𝘀𝗲 𝗜𝗻𝗴𝗿𝗲𝗱𝗶𝗲𝗻𝘁]
Website: https://greenhouseflavour.com/
Phone: +60 17-368 1365
page: https://www.facebook.com/greenhouseflavours
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