27/10/2025
The “PUMA Moves the City” campaign lit up Komtar, Penang with a striking DOOH display that celebrated the launch of PUMA’s Velocity 4 running shoes featuring NitroFoam technology. Showcasing speed, comfort and performance through a sleek visual, the digital screen drew attention from thousands of daily commuters and pedestrians in one of Penang’s busiest urban centres.
Big Network Media played a key role in bringing this campaign to life by securing a prime location and executing a high-impact visual strategy. The result was a powerful brand presence that turned everyday city movement into moments of product discovery.
Planning a bold product launch? Let Big Network Media craft your next DOOH campaign that energises the streets and keeps your brand top of mind.
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and let's start planning your next big event today!