Cloud Sea Media Group

Cloud Sea Media Group CSMG digital, is a boutique multi-disciplined, creative-led digital marketing agency that’s all about creating memorable customer-centric brand engagements.

From our offices in Malaysia and Hong Kong, we help clients define and achieve their business objectives using tailor-made solutions across various multi-media digital platforms. We create the landscape that best allows our clients to connect with their audience, from creating dynamic website designs to innovative, cutting-edge digital and social media content strategies. As a team, we combine a m

ixture of multi-global brand experience across diverse market sectors, with a group of highly talented creatives, developers and project managers. As a group, we set out to challenge ourselves and our client's depth of thinking by delivering effective results based on a sound strategy and, more importantly, deliver measurable results.

Should brands allow machines to handle customer service?We've all been there: dialling a customer service number with hi...
23/05/2025

Should brands allow machines to handle customer service?

We've all been there: dialling a customer service number with high hopes of speaking to a real person, only to find ourselves trapped in an automated labyrinth. You're shuffled around, stuck on hold for what feels like an eternity, until your patience wears thin and you finally surrender, hanging up in frustration. And if you try your luck with online customer service portals, you're often met by an AI chatbot that either can't grasp your question or spits out a generic response that leaves you just as clueless as when you started.

So, it’s no surprise that people feel burdened by the technology interwoven into their customer experience. According to a recent report by Accenture Song on customer service, only 18% of consumers felt that technology has significantly improved their service experience and that companies are prioritising cost and efficiency ahead of customer experience.

Read more at: https://www.campaignasia.com/article/are-brands-right-to-allow-machines-to-handle-customer-service/501967

Are we witnessing the decline of influencer power?It doesn’t seem that long ago that influencers were considered the jew...
22/05/2025

Are we witnessing the decline of influencer power?

It doesn’t seem that long ago that influencers were considered the jewel in the crown of hospitality marketing. The global market for influencers more than tripled from 2019 to 2023.

A single post from the right personality could send diners flocking to a new venue. But in 2025, is their influence waning? While platforms like Instagram and TikTok remain essential channels for discovery, are influencers generating the same level of trust, engagement or results?

See the full Marketing magazine article here - https://www.marketingmag.com.au/featured/from-influencers-to-impact-why-authentic-brand-partnerships-are-winning-in-hospitality/?utm_source=newsletter&utm_medium=email&utm_campaign=Marketing_N_22_May_2025_ID56267.

This recent report from Fiveer, the multinational online marketplace for freelance services, on Small Businesses and the...
09/05/2025

This recent report from Fiveer, the multinational online marketplace for freelance services, on Small Businesses and the challenges they face in 2025, highlights some interesting points, including;

62% suggest their biggest challenge is getting noticed.
The relatively small amount they spend annually on freelance support.
The fact that only 6% outsource professional business consultants.
49% will continue to invest in digital marketing, particularly social media.
The lack of time they spend weekly on marketing activities.

I'm interested in seeing other people's thoughts.

https://www.fiverr.com/cp/small-business-month-2025?utm_source=appb&utm_medium=email&utm_campaign=Buyers_Small_Business_Month_2025&utm_content=CTAfrom

IAB Australia has launched its AI Working Group to support the needs of publishers, platforms, ad tech, agencies and mar...
08/05/2025

IAB Australia has launched its AI Working Group to support the needs of publishers, platforms, ad tech, agencies and marketers. The group will focus on identifying future skill requirements and developing local best practice advertising use cases across addressability and targeting, content creation, creativity, and measurement and insights. It will look at how AI impacts the day-to-day operations of the digital advertising ecosystem, as well as offer guidance to the industry on dealing with synthetic media, shine a light on innovation, and explore ethical AI use, bias and fairness. The AI Council of Experts was recently launched by AANA, MFA and ACA.

IAB Australia has launched its AI Working Group to support the needs of publishers, platforms, ad tech, agencies and marketers. The Group will have a strong focus on providing practical guidance for the industry and will collaborate on key policy topics and initiatives with The AI Council of Experts

This is a really insightful piece with comments on LinkedIn from The Personal Brand Manager Academy (https://www.linkedi...
08/05/2025

This is a really insightful piece with comments on LinkedIn from The Personal Brand Manager Academy (https://www.linkedin.com/company/thepersonalbrandmanageracademy/posts/), and while in essence we agree at CSMG, we like to do things differently. For us, branding is about the WHY people choose you, and marketing is about the HOW they find you. Branding builds loyalty. Marketing builds response. Branding creates value. Marketing extracts value. Branding is long-term. Marketing is short-term. Branding is wide, Marketing is narrow. Branding is the being, and marketing is the doing. As I say, we see things differently. If you'd like to know more about how we work, visit https://csmgdigital.com/ , , ,

At the heart of any good communications strategy is a story that creates an emotional and behavioural response, which mo...
07/05/2025

At the heart of any good communications strategy is a story that creates an emotional and behavioural response, which motivates creating a market. At CSMG, we’re zealous advocates for the power of creativity and the cultural impact brands can have when engaging with people's everyday lives. We’re ready to talk when you are, [email protected] , ,

Competitor research is one of the keys to understanding your customers and staying up-to-date with their problems, wants...
07/05/2025

Competitor research is one of the keys to understanding your customers and staying up-to-date with their problems, wants, needs, and desires. At CSMG, we’re experts in developing in-depth competitor analysis to help you grow your business. To learn more about how to outperform the competition, email [email protected]. We’re ready to talk when you are. , , ,

So many business owners fail to truly understand the value of marketing and the art of communication. Don't be one of th...
06/05/2025

So many business owners fail to truly understand the value of marketing and the art of communication. Don't be one of them. We're ready to talk when you are - [email protected] , , , , ,

How To Get Your Company Top Spot - In a fast-paced world where information is available at the click of a button, a stro...
06/05/2025

How To Get Your Company Top Spot - In a fast-paced world where information is available at the click of a button, a strong online presence has become essential to keeping any business relevant. Up to 90% of consumers search for a company or product online before purchasing. With more than five billion daily searches on its platform, Google is the most popular search engine today.

The higher your company ranks and is listed in search results, the more likely customers will find your site or product. To this end, it makes sense that companies want to make it to the first page, if not to the top, of Google’s search results. Various features will influence your site’s Search Engine Optimisation (SEO) and its subsequent position.

For a greater insight into how to improve your Google Business Profile, please email me at [email protected] for your FREE copy of our Understanding Your Business report or visit https://csmgdigital.com/ , , ,

Something every man needs to think about - To mark Testicular Cancer Awareness Month this April, the Testicular Cancer S...
05/05/2025

Something every man needs to think about - To mark Testicular Cancer Awareness Month this April, the Testicular Cancer Society has partnered with FP7McCann in the Middle East to launch ‘I See Balls’, the world’s first AR lens that uses AI to transform everyday, accidentally phallic-shaped objects into life-saving health tools. https://www.bestadsontv.com/ad/175691/Testicular-Cancer-Society-I-See-Balls

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Cloud Sea Media Group

A digital marketing agency that ensures engagement, creativity, effective communication, and results, at Cloud Sea Media we help establish your brand and business to the masses with the help of search engine optimized website designs, social media marketing, and e-commerce marketing. Use our cutting-edge digital marketing strategies to connect with your audience and help yourself grow!

Our team of experienced project managers and strategists help you by providing customer-centric brand engagements. We are result-oriented and provide solutions that align with our client’s brand image.

Some of the key things we focus on include, our attention to detail, making sure we do not miss out on any recommendations made by the client, our integrity and transparency towards your projects, and payment, we are reliable and perform consistently are mentioned by all our previous clients and customers. Our services are completely personalized towards your business with each marketing strategy we propose is based on your target audience and customer values.

With the help of our website design, social engine optimization, social media marketing, and e-commerce development solutions you can take your business to the next level. At Cloud Sea Media we have an effective creative process that involves substantial research, engaging user-experience, content strategy, and a responsive design to help your brand stand out among its competition.