DOX Digital

08/08/2025

Memes are fun… until they turn your brand into the joke. 😬
Here’s what not to do, what actually works, and how to keep it real.

👉 Check it out here: https://doxdigital.co/blog/meme-it-like-you-mean-it-a-malaysian-marketers-survival-guide

01/08/2025

The line between music taste and HR concern?
Nonexistent — to Zim Ahmadi at least. 😮‍💨

First to greet you, first to launch you into the Dox experience. But hey, no one gets the newbies talking faster. 🗣️🗣️

Business Dev by title, resident yapper by nature. Shoutout to our trauma bonding MVP!!! 🫡🤘🔥

11/07/2025

In a world full of marketing noise, cats cut through — quietly.

They tap into emotion, memory, and mood 🐾

Local brands like ZUS and TNB are using that to build real connection (and scroll-stopping campaigns).

💡 See why these furry felines might just be your brand’s secret weapon: https://doxdigital.co/blog/forget-influencers---cats-are-the-real-stars-of-marketing

02/07/2025

Why are adults queuing for a toy?

The Labubu craze is more than a hype—it’s a masterclass in emotional triggers, community, and cultural traction.

Here’s what marketers can learn from it 👉
https://doxdigital.co/blog/why-is-everyone-obsessed-with-labubu

How did a creepy-cute toy take over bags, feeds, and hearts? The answer says more about marketing than you think.

18/06/2025

You’ve heard of content creators. Now meet the Vibe Professionals. 🧑‍💻🧑‍🎨✍️

Vibe Coders. Vibe Designers. Vibe Writers.
Where anyone with a prompt and a vision can “do the thing.” 💬⚡️

But what does this mean for the real pros? 🤔
For quality?
For strategy?
What happens to expertise when anyone can build anything? 🛠️

💡 Read the full breakdown on our blog. Link in bio!

13/06/2025

💼 Should agencies pitch for free?

It’s a long-standing debate in the marketing world—should companies expect agencies to do strategic and creative work upfront, with no guarantee of payment?

We believe it's time to reframe the conversation. In our latest article, we unpack the hidden costs of free pitching, the value of agency thinking, and how brands and agencies can build better partnerships—starting with mutual respect.

🔗 Read more:

It's a long-standing debate: should unpaid creative work be part of the cost of winning business?

06/06/2025

Memes are easy to share. Harder to get right.

In Malaysia’s fast-moving digital culture, meme marketing requires more than a good sense of humour — it demands relevance and an impeccable sense of timing.

Here’s how to use memes effectively (and avoid looking out of touch):
https://doxdigital.co/blog/meme-it-like-you-mean-it-a-malaysian-marketers-survival-guide

One bad meme might just get you cancelled. Well… let’s not go there. Here’s how to stay on-trend, on-point, and unbothered.

29/05/2025

Not every brand moment needs to be loud. Sometimes, the quietest content connects best.

"Day In My Life" (DIML) videos are blowing up for a reason—they’re raw, routine, and real. In our latest blog, we unpack why this low-stakes format builds high-impact engagement.

Includes tips on:
📌 Making DIML work for your brand
📌 What to avoid (actors, overproduction, fake vibes)
📌 Where it fits in your content strategy

Check it out 👉 https://doxdigital.co/blog/day-in-my-life--why-do-people-care-about-your-boring-routine

The ‘Day in My Life’ trend isn’t just content—it’s culture. Explore its rise & how brands can use it to build trust and emotional resonance.

22/05/2025

Pretty is easy.
Meaningful takes work.

Don’t settle for ✨ gorgeous garbage ✨
The real flex isn’t what AI can make — it’s what you do with it.

The best brands use AI with clarity, intention, and ❤️.
Because a great prompt isn't just technical, it's… thoughtful 💭.

For more on making AI content that actually connects, read our blog.
🔗 https://doxdigital.co/blog/ghibli-without-the-heart-can-ai-have-a-little-soul

15/05/2025

From YouTube legends to meme royalty, cats aren't just cute—they're content powerhouses. But what makes them so paw-erful in marketing?

In our latest blog, we unpack the psychology, virality, and surprisingly strategic value of feline-focused content—and why brands keep coming back for more.

🧠💡 Whether you're a marketer, strategist, or just a curious cat person, this one’s worth the scroll.

👉 Read the blog:
https://doxdigital.co/blog/forget-influencers---cats-are-the-real-stars-of-marketing

Cats? They just nap and still outshine influencers. Let's dive into the purr-suasive power of catvertising!

04/05/2025

They might both make content, but they’re 🙅 interchangeable.

KOLs = Crowd-puller
UGC Creators = Content goldmine

Two powerful tools, if you use them right.

The real question is: who should your brand use? 🤔

💡 Know who’s right for your campaign—full breakdown on our blog.

🔗 Link in bio!

25/04/2025

When anyone can create a “vibe” with a few words, brands need to ask deeper questions:

🔹 What are we really trying to say?
🔹 Does AI help us say it better—or just louder?

In a world flooded with Ghibli-style filters and over-polished prompts, meaning matters more than ever.

This piece unpacks why soul still wins in a generative world—and how brands can stay human in the age of GPT-4o.

Read the full piece here:
https://doxdigital.co/blog/ghibli-without-the-heart-can-ai-have-a-little-soul

How Brands Can Use AI Without Losing Their Creative Identity