IDTG Asia - Brand Experience Agency

IDTG Asia - Brand Experience Agency From brand stories to campaigns and intelligent tools - we craft experiences that feel human, intuitive, and built to connect.

The way you handle a public complaint distinguishes whether you're a brand with heart, or a brand that doesn't care.Hand...
21/10/2025

The way you handle a public complaint distinguishes whether you're a brand with heart, or a brand that doesn't care.

Handle it right, and what could’ve been bad PR becomes proof your brand has composure and credibility.

Social media has turned every complaint into a public performance.

And while the loudest voices may sound “crazy,” what people really pay attention to is how you respond.

There are the 5 rules our team at IDTG follows to help clients handle “crazy customers” and come out stronger.

Humanise your brand response strategy, and turn chaos into credibility.

Your service script is your brand’s personality on WhatsApp and social media.If it’s cold, slow, or not identifying your...
18/09/2025

Your service script is your brand’s personality on WhatsApp and social media.

If it’s cold, slow, or not identifying your customer intent well, it’s not just bad service; it costs your brand customer trust.

The best scripts feel like this:

✅ Quick but human
✅ Helpful without the jargon
✅ Consistent, no matter who’s replying
✅ Personalised to the customer’s intent

It’s not just about replying faster, it’s also about replying with purpose in a way that truly resonates with your customer.
We help brands refine their service scripts so every message feels like it’s written by their most helpful team member, even when it’s sent automatically.
Because the right words, at the right time, can change the entire conversation.

From missed leads to meaningful chats: How AiDA helped The Tea Republic turn customer conversations into leads and sales...
17/09/2025

From missed leads to meaningful chats: How AiDA helped The Tea Republic turn customer conversations into leads and sales.

The brief from The Tea Republic was clear: to improve their WhatsApp engagement for a better customer experience. They wanted interactions that felt more organised and personal, truly reflecting the brand's thoughtful nature, but without making things overly complicated.

Our approach?
➡️ We worked closely with the TTR team to map out their most common customer intents and designed an automated Click-to-Choose chat experience powered by AiDA, a digital concierge that makes each interaction feel effortless and clear.

Today, their customers can:
– Get tea suggestions based on mood or flavour
– Find the perfect gift based on occasion, quantity, and budget
– Request custom quotes for corporate, wedding, or wholesale needs
– Access FAQs in just a tap — no wait required

And most importantly, we designed each path with TTR brand's voice in mind, making sure to keep the chats consistent, structured, and helpful.

Swipe through for 5 real customer scenarios and how we approached each one to reduce friction, guide decisions, and improve response time

12/09/2025

With Malaysia Day around the corner, it feels timely to reflect: What does a Malaysian brand voice really sound like?

A truly Malaysian tone of voice isn’t about sprinkling in slang for effect. It’s about sounding genuine; capturing the lingo, the cultural cues, the shared humour, and the small everyday moments that Malaysians find relatable.

Trust in 2025 will belong to the brands that sound relatable, not rehearsed.

🎧 Listen to the full podcast here: https://www.bfm.my/content/podcast/the-loyalty-blueprint-what-malaysian-consumers-want-in-2025

👉 Read the full report here: idtg.asia/consumer-report

63% of customers expect a reply within minutes, yet most DMs sit unanswered for 7+ hours.Three silent deal-killers we ke...
10/09/2025

63% of customers expect a reply within minutes, yet most DMs sit unanswered for 7+ hours.

Three silent deal-killers we keep finding in client inboxes:
→ Promo questions left hanging overnight (or days even)
→ Leads logged in Sheets but never followed up
→ Different reps giving different answers

We built AiDAX to fix that: a fully managed AI concierge that replies 24/7, tracks every enquiry, and speaks in your brand voice on WhatsApp, IG, FB, TikTok or email.

And the results?
→ Boost customer engagement & satisfaction
→ Convert chats into sales, leads & loyalty
→ Save time and scale without additional headcount

👇 Want a live demo? Click the link in the first comment to chat with us over WhatsApp and watch AiDAX work in real time.

09/09/2025

"𝗦𝗼𝗿𝗿𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲 𝗿𝗲𝗽𝗹𝘆.”
We’ve all said it. But for a 𝗯𝗿𝗮𝗻𝗱, that pause can cost more than you think.

When someone messages you on WhatsApp or IG, they’re not just browsing, they’re ready to buy, book, or ask for help. And if your reply comes hours later… that moment might already be gone.

The truth is, most brands don’t lose customers in campaigns.
They lose them in the inbox.

That’s why we built AiDAX – the AI-powered chat automation solution that delivers automated customer conversations on any of their preferred messaging platforms.

✅ Your 24/7 digital concierge that replies anytime, anywhere
✅ Handle FAQs, bookings, and even product questions — instantly
✅ Engage in your brand’s voice
✅ Reply in your customer’s language

A great brand experience can start simply with a great first reply.
Book a demo from our website 👉 https://idtg.asia/aida-chat-automation/

28/08/2025

Malaysians have spoken: these homegrown brands have earned their trust, loyalty, and pride!

They stand out not just for what they sell, but for how they connect through quality, culture, service, creativity, and authenticity.

The top most-loved* brands are:
⭐ ZUS Coffee
⭐ PETRONAS
⭐ Padini Holdings
⭐ Maybank
⭐ HYGR.my
⭐ Tealive Asia
⭐ Farm Fresh Milk Malaysia
⭐ ChristyNg.com
⭐ Proton Cars
⭐ Naelofar

This Merdeka, let’s honour these local champions who make everyday life more inspiring for all Malaysians 🇲🇾

Source: IDTG Asia 'Malaysian Consumers Speak' survey report 2025 (idtg.asia/consumer-report)

We’re humbled and excited to share that our 'Malaysian Consumers Speak: 2025 Survey Report' was featured on BFM Radio - ...
26/08/2025

We’re humbled and excited to share that our 'Malaysian Consumers Speak: 2025 Survey Report' was featured on BFM Radio - The Business Station.

Our founder, Shane Loh, had the pleasure of speaking with host Richard Bradbury about how Malaysian consumers are reshaping the meaning of brand loyalty and trust.

Some of the big questions we explored:
→ Loyalty in 2025 is about emotional connection, not discounts
→ Why inconsistency kills and why brand voice matters
→ The #1 mistake brands make when going omnichannel
→ The key mindset shifts brand leaders can’t afford to ignore
→ Small, immediate changes local SMEs can make this week to stay relevant

It was an energising conversation packed with takeaways every marketer and brand owner should hear.

🎧 Listen to the full podcast here 👉 https://www.bfm.my/content/podcast/the-loyalty-blueprint-what-malaysian-consumers-want-in-2025

👉 Read the full report here: idtg.asia/consumer-report

Your contest should create excitement, not headaches.Yet too often, brands trip over the same hurdles:❌ Manually checkin...
21/08/2025

Your contest should create excitement, not headaches.

Yet too often, brands trip over the same hurdles:
❌ Manually checking every single entry
❌ Taking days (or weeks) to announce winners
❌ Making the prize claim process a maze

This not only causes delays but also erodes trust and deters future participation.

That’s why smart brands are automating these steps. With the right system, you can:
✅ Validate entries instantly
✅ Pick and notify winners in seconds
✅ Deliver rewards without a single spreadsheet in sight

With our Chatcentiv Receipt-to-Reward content management system, you will get:
A seamless process to make submissions a whole lot easier
AI-powered instant automation of customer rewards
Customers who stay excited, engaged, and ready to join your next campaign!

Ready to take the suspense out of your contests? → idtg.asia/chatcentiv

Visual credit: The Menu (2022)

If AI can write your campaign copy in seconds… why are you still running giveaways or contests manually? 🤯With AI, you c...
19/08/2025

If AI can write your campaign copy in seconds… why are you still running giveaways or contests manually? 🤯

With AI, you can:
1️⃣ Instantly validate entries (no more manual checks)
2️⃣ Select & notify winners in seconds
3️⃣ Send rewards automatically & boost that repeat purchase quickly!

That’s exactly what we’ve built into Chatcentiv, our Receipt-to-Reward contest management system.

It lets you run campaigns smoothly and deliver exciting experiences for your customers, without the chaos.
⚡️ 2.9X revenue uplift
⚡️ 68% more repeat purchases
⚡️ 2.6X higher ROI

Less admin. More impact.
That’s how campaigns should run.

Book a demo today 👉 idtg.asia/chatcentiv

16/08/2025

“Thanks for your receipt! We’ll process it soon.” Your customers don’t want “soon.” They want “now”.

In contests, redemptions, or giveaways, the moment of excitement fades when the reward takes longer than it should.

That’s why we built Chatcentiv, the AI-powered receipt-to-reward chat system that works on all your customers’ favourite platforms.

✅ AI-powered instant validation so rewards feel immediate
✅ Works seamlessly across WhatsApp, IG, FB Messenger, and TikTok
✅ All data and insights in one real-time dashboard
✅ Fast for customers, effortless for your team

From receipt to reward, Chatcentiv delivers the “wow” moment faster so your customers remember the excitement, not the wait.

Delight your customers the moment they hit send.

Book a demo today 👉 idtg.asia/chatcentiv

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