08/05/2026
They say that failure is the greatest teacher. But not everyone has a safety net and can afford to fail a few times. What if we could learn from the experience and wisdom of those who came before us—the captains of industry—and avoid making those mistakes in the first place?
Our Leadership Lessons Revealed series is a platform for corporate leaders and entrepreneurs to share their insights. Together, we can advance positive business practices in Malaysia, enhance company culture, and make social media a place of wisdom and learning rather than just hard-sell advertisements.
In this episode, we sat down with William Lee of RCX Group before dinner at 90D. He has worked across enough industries and enough boardrooms to know what most brand experiences get wrong. 90D, the concept he co-founded with Kent Chua under RCX Group, is part of that answer. I have known him since 2008 (when I first started my career in traditional media), and last Sunday evening we got to sit down with him before dinner at 90D, and got him to share some of his wisdom and leadership lessons from his extensive experience.
He is a Malaysian brand strategist, marketer and entrepreneur with more than two decades of experience across luxury travel, hospitality, lifestyle branding, F&B, experiential marketing and regional business development. The group’s next project, Hanging Gardens, is currently in the works.
Below is an excerpt of the interview. Read the full interview on my website (link in comments).
Tim Chew: What are the most important skills a leader must have today?
Fluidity and adaptability. The environment changes too quickly for leaders to stay rigid. Markets shift, consumer behaviour changes, trends evolve, and teams themselves are different today. A strong leader needs to stay calm in uncertainty, make decisions quickly, and adjust without losing direction. I also think communication has become more important than ever. Teams can handle difficult situations if they understand the “why” behind decisions. Confusion usually creates more problems than the challenges themselves.
Tim Chew: How do you motivate and inspire your team during challenging times?
I think honesty matters most. During difficult periods, people can sense when something is being hidden or sugar-coated. I’d rather say things as they are, address the issue directly, and focus on what we can control together. At the same time, people need to know you genuinely care about them, not just the outcome. When your team feels supported and trusted, they’ll push through difficult moments with you. For me, motivation doesn’t come from speeches. It comes from consistency, transparency, and showing up for the team every day.