Mediabrands Malaysia

06/08/2025

Sue-Anne Lim, CEO of Universal McCann, highlights that AI must be built on consent, transparency, and consensus.

In Marketing Weekender #442, she shares how IPG Mediabrands governs AI use with intention, protects client data with internal tools, and sees AI as a way to amplify strong craft, not replace it.

Link: https://marketingmagazine.com.my/ipg-mediabrands-anchored-by-humanity-in-the-age-of-ai/

UM Worldwide Mediabrands APAC Friends of UM

05/08/2025

Stanley Clement shares his thoughts on Malaysia’s proposed AI content labelling rule and how it could disrupt creative workflows if not managed effectively.

Link: https://www.marketing-interactive.com/can-an-ai-generated-label-really-build-trust-or-will-it-slow-the-industry-down

Mediabrands APAC

04/08/2025

Su Ling reflects on what set this year’s Cannes Lions Entertainment for Gaming winners apart. 🎮🏆

As a jury member, she highlights campaigns that truly understood gamers, not just marketed to them. From playable activism to storytelling that makes you feel, these ideas spoke the language of gaming with authenticity and impact.

Link: https://www.brandinginasia.com/play-to-win-jury-insights-on-what-makes-a-cannes-lions-worthy-gaming-campaign/

Mediabrands APAC

Su Ling Chan offers an inside look at judging Cannes Lions’ top gaming campaigns—and what it takes to stand out.

31/07/2025

Darren Yuen, CEO of IPG Mediabrands Malaysia, emphasizes that while AI can make us smarter, it should never replace the human values that guide our decisions.

In Marketing Weekender #434, he shares his take on how technology must be applied with intent, ethics & authenticity, not followed blindly.

Link: https://marketingmagazine.com.my/ipg-mediabrands-anchored-by-humanity-in-the-age-of-ai/

Mediabrands APAC

31/07/2025

From eight themed stores across Malaysia to Pokémon Fan Days, MBCS crafted a 360 campaign packed with sliders, scavenger hunts & exclusive merch, giving an unforgettable experience for fans of all ages.

Link: https://www.marketing-interactive.com/pizza-hut-malaysia-taps-into-pokemon-nostalgia-for-new-sliders-campaign

Mediabrands APAC

Pizza Hut Malaysia has teamed up with Pokémon for a bold new campaign that fuses pop culture with playful dining, introducing its latest limited-time offer, the Hut’s Sliders, alongside a full-fledged Pokémon collaboration.

29/07/2025

Being an adult doesn't have to be a state of constant confusion and trying to stay afloat. You don't need to pretend that you've got it all figured out.

At , we've got your back!

Mediabrands APAC

29/07/2025

Leadership isn’t about titles - it’s about heart, hustle, and human connection. 🚀

In the Agency Leadership Decoded interview by MARKETECH APAC, Stanley Clement, CEO of MBCS and Ensemble, shares how he’s keeping creativity alive, scaling with soul, and building work that moves people, not just metrics.

Link: https://marketech-apac.com/agency-leadership-decoded-mbcs-stanley-clement-on-scaling-the-agency-without-losing-its-creative-souls/

Mediabrands APAC

24/07/2025

Cindy took center stage at the Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025, moderating the panel “Breaking Limits: Harnessing Partnership Marketing to Thrive in an Ever-Changing Market.”

She led a power-packed discussion on how brands can grow faster and smarter - together.

Her session delivered a clear takeaway: collaboration isn’t just a trend, it’s the cornerstone of future-forward marketing.

Mediabrands APAC

23/07/2025

Showing no mercy in the kitchen🏓🔥

Our dynamic duo brings the heat at 48th Digital Wednesday at the Pickle Social Club!

Malaysian Digital Association Mediabrands APAC

22/07/2025

Taking the spotlight, Anwer Khan delivered powerful growth strategies at the Unlock Your Potential: SME Seminar 2025 🚀 at Lotus’s Malaysia Head Office - a dynamic exchange of knowledge & inspiration with SME leaders.

His session, “Reaching Out to Customers,” broke down how businesses can unlock growth by identifying high-value audiences, clustering for relevance, and activating deep audience insights. 📊✨

Mediabrands APAC

21/07/2025

As seen in MARKETING WEEKENDER: ISSUE #442

The leaders of IPG Mediabrands came together to share their perspectives on the evolving role of artificial intelligence in our industry. While optimistic about its potential, they echoed one clear message - AI is a powerful co-pilot, but it can never replace authentic human connection.

With purpose, ethics, and creativity at the core, the future of IPG looks brighter than ever with the amplified power of AI.

Mediabrands APAC

18/07/2025

carnival is finally here.

Hear the inspiring stories of strength and unity, buy a delicious pie or maybe some carbonara, and witness the ultimate power of humanity.

We are making an impact, together.

We are here. See you!

Mediabrands APAC