Heritage, hospitality, and a vision for the future–Loui Lim, Director of Dream Cruises as well as Vice President of leisure and hospitality for Genting Malaysia’s terrestrial resorts, fronts our September issue this month.
In this issue, Loui reflects on the weight of heritage while embracing the demands of today’s global stage in travel. His story is one of reinvention–transforming tradition into tomorrow’s luxury, and proving that glamour in business is defined not by what you inherit, but how you evolve it.
Photographer: Chuan Looi
Creative Direction & Styling: Colin Sim
Writer: Benjamin Wong
Makeup: PLIKA Makeup
Hair: Keith Ong
Brands: .malaysia
From Genting Highlands to global horizons, Loui Lim redefines the family empire with a bold, future -focused vision, all while staying true to his roots.
02/09/2025
“I’m interested in evolving the next chapter, not just retelling the old ones.” As the youngest son of Genting Group’s executive chairman, Loui Lim carries the weight of a renowned name with quiet confidence. But rather than keeping on the rails of a preordained script, he carves his own path through the worlds of hospitality, design, and travel.
Whether reimagining cruise experiences or shaping the next generation of leisure destinations, Loui blends tradition with forward-thinking innovation while staying true to what the Genting group has come to represent for generations of Malaysians.
Photographer: Chuan Looi
Creative Direction & Styling: Colin Sim
Writer: Benjamin Wong
Makeup: PLIKA Makeup
Hair: Keith Ong
Brands: .malaysia
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