XpandEast

XpandEast Hit aggressive growth targets, increasing MRR by 25%, and optimizing your GTM strategy for long-term success.—all within the first 90 days.

A lot of people still think B2B sales is about sending cold emails, chasing big deals, or pushing for quick wins.But her...
15/09/2025

A lot of people still think B2B sales is about sending cold emails, chasing big deals, or pushing for quick wins.
But here’s the reality 👇

Behind every strong B2B sales process, there’s something much deeper:
✨ Building trust & credibility that makes customers stay
✨ Truly understanding buyer needs, not just the surface-level pain points
✨ Offering tailored, value-driven solutions that align with customer goals
✨ Nurturing relationships over time so growth becomes sustainable

Because in the long run, it’s not about how many deals you close in a month
It’s about how many partnerships you build that last for years.

That’s the iceberg of B2B sales most people don’t see.

👉 How is your sales team handling the balance between short-term wins and long-term trust?

15/09/2025

Is your sales team making this one common mistake during their demos? 🤔

Most teams are taught to build suspense and "save the best for last." But what if that's the very thing that's causing decision-makers to lose interest?

There's a more effective way to capture attention and close deals faster. Watch this to see the simple switch that can make all the difference.

14/09/2025

Most demos fail not because the product is bad, but because the structure is wrong. If your demo is just a feature dump, prospects switch off.
The winning formula? Context first, problem next, solution last.

How is your team structuring their demos?

13/09/2025

Have you ever noticed when a prospect leans back during a demo and asks, ‘So… what’s the price?’ At that point, you’ve already lost momentum. They’re no longer curious about the value, just rushing to the end.

The real question is: how do you keep them engaged?

70% of B2B sellers in SEA can’t reach decision makers. Why? Because most are sending average offers that anyone could co...
12/09/2025

70% of B2B sellers in SEA can’t reach decision makers. Why?
Because most are sending average offers that anyone could copy-paste. Buyers don’t want generic. They respond to high-value offers that feel built for them.

11/09/2025

Did you know that 44% of sales reps quit after just one follow-up, while 80% of meetings happen after five touch points? This is why stopping at the first or second outreach is dangerous. The real golden rule is 5 to 7 follow-ups within 45 days.

How many touch points do your teams actually reach?

10/09/2025

Follow-ups are not about spamming. The best results come from being factual, positioning with authority, and keeping a 2 to 5 day rhythm.

CEOs, how do you ensure your teams follow this rule?

09/09/2025

Last week, we booked 7 demos and signed 4 partners in Singapore.
No ads. No big spend. Just LinkedIn + WhatsApp.

This works in Southeast Asia because buyers here reply fast if you run the right flow.
In this video, I’ll walk you through all 4 steps of my 24-hour demo sprint:
1️⃣ The reply-rate trick that gets more conversations.
2️⃣ The 100-profile scan that reveals hidden angles.
3️⃣ A LinkedIn → WhatsApp flow to test 3 angles at once.
4️⃣ How to anchor features to pain + show proof that looks like them.

👉 If you lead sales or run a business in SEA, this is how you turn cold lists into hot demos in less than 24 hours.

09/09/2025

Why do most cold outreach attempts fail? Because they don’t carry an irresistible offer. Cold outreach is not the same as running ads. You are interrupting someone’s day, so the offer must be strong enough to earn attention.

08/09/2025

One of the most common issues in B2B is sales and marketing misalignment. Marketing generates leads that sales can’t use because the context is different. The result? Cold leads and wasted effort.
How aligned are your teams today?

The New Paradox of SEA B2B Buyers: More Digital, Less Engaged.B2B buyers in Southeast Asia are more active online than e...
04/09/2025

The New Paradox of SEA B2B Buyers: More Digital, Less Engaged.

B2B buyers in Southeast Asia are more active online than ever.
But here’s the paradox: before talking to sales, decision-makers now consume 13+ content assets (Forrester, 2024).

And they’re selective. A Gartner survey (2023) found that:
- 73% prefer outreach based on recent product or content interaction
- 61% respond better to industry-specific messaging
- 54% engage more when content reflects local context or case studies

The problem? Most sales teams still rely on static campaigns and generic personas, missing the exact moment when buyers are most receptive.

This is where intelligent sales enablement matters:
👉 By combining CRM activity, content behavior, and technographic data, teams can trigger persona-level nudges with perfect timing.

The first conversation is no longer a cold call. It’s the digital trail your buyers leave behind.

👉 Question: Is your business engaging buyers when they’re ready, or still blasting messages when they’re not?

03/09/2025

Most sales teams think research means hours of manual work. It doesn’t. The key is finding common denominators, the shared pain points across roles, and shaping follow-ups around them. Suddenly your message feels relevant instead of random. Are your follow-ups built this way?

Address

Infinity Tower
Petaling Jaya
47301

Website

https://xpandeast.com/book-demo-call/, https://www.linkedin.com/company/xpandeast/

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