XpandEast

XpandEast Hit aggressive growth targets, increasing MRR by 25%, and optimizing your GTM strategy for long-term success.—all within the first 90 days.

31/10/2025

When a company announces new funding, everyone celebrates.
But inside that company, pressure quietly shifts.

The VP of Sales now needs to double pipeline.
The Head of Engineering must ensure systems don’t break under scale.
The Head of People races to fill new seats.

That’s where real buying intent lives.
Every signal you see, a funding round, a big hire, a market shift, creates pressure somewhere in the org chart.

Your job isn’t to find who’s in charge.
It’s to find who’s responsible for making that change happen.

30/10/2025

When you reach out to a CEO, you’re probably talking to the wrong person.

Real decisions happen where pressure is highest often with someone who just took on a new role.
A VP or Head of Department with 90 days to prove they can deliver.

They’re under pressure. They have budget. And they haven’t chosen their go-to tools yet.

That’s where the real buying energy sits.
So instead of asking “Who decides?” ask “Who’s under pressure to perform?”

29/10/2025

You can have the most detailed ICP in the world and still chase people who don’t care, at least not right now.

Real buying momentum happens when something changes inside their business: new leader, missed target, or fresh funding.
That’s your real signal.

Your job isn’t to find “the right company.”
It’s to find the right moment and the right person behind that moment.

28/10/2025

We used to think that building a perfect “ideal customer profile” was the key to growth.
Job titles, industries, company size, everything looked good on paper.
But when the outreach started, nothing moved.

Here’s what we’ve learned since:
The best ICP isn’t the one that looks most detailed. It’s the one that reflects real-time intent.

Markets move fast, and buyers only act when something triggers urgency, a funding round, a leadership change, a new regulation, or a missed target.
If your sales or marketing team isn’t tracking those signals, you’re just sending well-written messages into silent inboxes.

When we started focusing on live buying signals instead of static lists, conversations doubled.
The same product, the same people, just better timing and context.

That’s what makes a profile come alive: not data, but awareness.

Have you ever updated your ICP or buyer persona after seeing how the market actually moves? Tell us your story in the comments 👇

23/10/2025

Many SaaS founders dream of expanding into Indonesia, and they’re not wrong.
It’s a huge, fast-moving digital market with endless opportunities.

But entering it successfully takes more than a good product or a few cold messages.
It takes local credibility.

Too often, companies aim for massive enterprise deals right away, and hit a wall.
Because here, big clients move slow, and trust must be earned through real local results.

The real playbook?
Start with smaller, growing companies that look like your dream clients.
Give them an easy way to try, deliver one clear win, and make sure that story gets told.

Once local results speak for you, new doors open naturally.
Because in this region, big brands don’t buy first, they follow what already works.

What’s your experience expanding into Indonesia? Share below 👇

Every month I get a message from a European SaaS founder, something like this...“Hey Saleh, we’re ready to expand into I...
19/10/2025

Every month I get a message from a European SaaS founder, something like this...
“Hey Saleh, we’re ready to expand into Indonesia.
And I always ask one question (to test if they did their homework):
“Cool. But who’s your ICP?”
We just need intros to big logos, Tokopedia, Lazada, maybe Pertamina.”
and continue to say:
“Head of Product at Tokopedia.”
“CMO of Pertamina.”
“Head of Marketing at Lazada.”

Mate… even if I got you that meeting, you’re not closing that deal in this lifetime.

Here is why...

1️⃣ You’re chasing logos, not real buyers.
Everyone wants to sell to Tokopedia or Pertamina, it sounds big.
But here’s the truth:
those guys already have 20 global vendors on annual contracts. They don’t buy a $50k/year SaaS from LinkedIn outreach.
Even if they liked you, they wouldn’t know which department could pay the invoice.
If you’re new in the market, you don’t start at the top of the food chain, you start where someone can actually say yes. I'll reveal that in a bit.

2️⃣ You skipped the middle.
In Indonesia, big logos buy through layers, partner first, local distributor second, and maybe corporate procurement third. If you don’t have a local hand holding the paperwork, your quote dies in someone’s inbox.

3️⃣ You didn’t localise trust.
They don’t care about your EU logos. They care who in Jakarta already uses you. No local case study? Expect ghosting.

Here’s what actually works:
Forget the billion-dollar logos for now.
Find 5–10 regional companies that look like your dream clients, same industry, but smaller, hungrier, and easier to reach.
Offer them an easy starting deal: smaller scope, shorter term, even a slightly lower price, something low-risk enough for them to just say:
“Alright, let’s try.”

Deliver one clear win.
- Maybe their campaign went out faster.
- Maybe their customer replies jumped.
- Maybe they saved $$$ compared to their current expesnive tool.

It must be one CLEAR WIN!

Get that result in writing, even a short WhatsApp message that says,
“We finally sorted this headache thanks to your tool.”

That one proof opens doors faster than any cold DM to a “Head of Product” at Tokopedia (out of the blues with no context)

Because in Asia, big b

18/10/2025

It’s easy to get nice answers from surveys.
But when you ask someone to pay, that’s when you see the truth.

Real validation isn’t about compliments.
It’s about finding who believes enough in your solution to invest in it.

That moment tells you everything you need to know about your market.

17/10/2025

The brands that win aren’t always the biggest, they’re the clearest.
One clear message that speaks directly to pain points can outperform a thousand marketing tricks.

Customers don’t have time to figure you out.
Say who you’re for, what you solve, and why it matters, in one simple line.

Clarity sells. Confusion costs.

Follow-up is never just a one-time thing.Most prospects aren’t ignoring you, they’re simply busy, juggling meetings, ema...
16/10/2025

Follow-up is never just a one-time thing.
Most prospects aren’t ignoring you, they’re simply busy, juggling meetings, emails, and decisions every single day.

That’s why the first message often gets lost. The second might be seen. By the 5th or even the 8th, you finally land a reply.

Qwilr even said, 80% of sales need 5 or more follow-ups before closing (Qwilr, Invesp).

Silence doesn’t always mean “no.” Often it just means “not now.”

The real difference is how you follow up:
✅ Add new context (case study, their pain point, industry news)
✅ Switch channels (email, LinkedIn, WhatsApp)
✅ Be mindful of timing. Relevance always wins

So don’t stop at one.

👉 What’s the most follow-ups you’ve ever done before finally getting a reply?

Most people think:“The longer my LinkedIn message, the more convincing it is.”But when a prospect has to scroll your mes...
15/10/2025

Most people think:“The longer my LinkedIn message, the more convincing it is.”

But when a prospect has to scroll your message, they don’t see effort. They see spam.

Growleads found that “messages under 400 characters get 22% more replies than longer ones.”
Why?

Because a short message forces you to focus on the client’s pain point, not your feature list and make it easy to reply with a simple “yes” or “tell me more.”

So what’s the move?
1. Use one clear insight about their business.
2. Connect it to one problem you can help solve.
3. End with a light question, not a pitch.

Short messages don’t just save time.
They win replies.

Have you tried keeping your outreach under 400 characters? If yes, share your experience 👇

14/10/2025

If you can’t say your product’s real value in one line, neither can your customers.
And that’s why they’ll go with someone easier to understand.

Confusion burns your budget.
Before launching another campaign, fix your message, that’s the foundation of every winning brand.

13/10/2025

Every campaign fails if your brand voice isn’t clear.
Because clarity is what turns “marketing” into “memory.”
You don’t need to be louder, just sharper.

Once your audience understands why you’re different, every ad starts working harder.
That’s when your brand starts living rent-free in their minds.

What’s the one thing your brand wants to own?

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Infinity Tower
Petaling Jaya
47301

Website

https://xpandeast.com/book-demo-call/, https://www.linkedin.com/company/xpandeast/

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