28/04/2026
"We can't fix it tomorrow."
We had exactly 8hr to film. At 6:00 PM, the machine was being wrapped and shipped. There were no second chances.
A case study video for KUKA featuring their client, RR Robotics & Engineering Sdn Bhd. The star of the show? The Kuka SCARA HO, a robot specifically engineered for precision in clean environments.
The challenge? Documenting a case study story while the engineers conducted final checks on the SCARA HO. Our team had to manoeuvre tripods and lighting around them. We needed to coordinate interviews with both RR and Kuka to ensure the partnership story was conveyed accurately. Finding the ideal "hero spot" required us to position our subject-matter experts (the engineers) without interrupting their workflow.
"Patience" is our most important pieces of gear. When our "actors" are actually engineers under a deadline, our job is to be a calm guide. By focusing on making the interviewees feel comfortable and guided through the process, we captured the authentic expertise that a script simply can't fake.