United Frontiers Publisher

13/08/2026

International Day for the Remembrance of the Slave Trade and Its Abolition 2026

13/08/2026

International Day for the Remembrance of the Slave Trade and Its Abolition 2026

https://www.ufpub.com/international-day-for-the-remembrance-of-the-slave-trade-and-its-abolition-2026/

11/08/2026

07/08/2026

https://www.ufpub.com/pashto-proverbs-rohi-mataluna-how-traditional-wisdom-shapes-communication-culture-and-human-behaviour/

05/08/2026

🎥 You Paid the Influencer. But Did You Earn a Loyal Customer?

Published in the International Journal of Management Thinking (IJMT)
Every day, brands invest millions in influencers hoping to turn viewers into loyal customers. Viral campaigns can generate thousands of views, likes, and instant sales but do they actually build lasting customer loyalty?
Are influencers actually creating loyal customers, or simply driving one-time purchases?
A recent study published in IJMT explored this question by reviewing customer loyalty, satisfaction, and service quality in TikTok live commerce. The findings may challenge some of the assumptions behind today's influencer marketing strategies.
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🔍 Five Questions Every Brand Should Ask Before Hiring an Influencers,
✅ 1. Does a larger audience really create loyal customers?
The review suggests that popularity alone may not be the deciding factor.
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✅ 2. What happens after the live stream ends?
What happens after checkout may be just as important as what happens on screen.
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✅ 3. Can customer service outweigh influencer popularity?
Small gaps between promise and experience may have lasting consequences.
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✅ 4. Are expectations hurting long-term trust?
The study points toward a broader combination of factors that influence long-term customer relationships.
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✅ 5. Where should businesses invest their marketing budget?
The review raises an important question that every marketing manager should consider before planning the next influencer campaign.
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🎯 Why It Matters: Influencer marketing is no longer just about visibility it is about sustainability. Businesses that understand what truly drives customer loyalty may gain a long-term competitive advantage in the rapidly evolving world of live commerce.
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💬 Editorial Perspective
As live commerce continues to evolve, businesses face an important strategic decision:
Growth Focus = Should budgets prioritize bigger influencers—or better customer experiences?
This research encourages decision-makers to look beyond immediate sales numbers and focus on the operational foundations that build enduring customer loyalty in an increasingly competitive digital marketplace.
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📖 Original Research Article

Khotimah, K., & Lusiana. (2026). Live-Streaming Influencers and Customer Loyalty: A Systematic Review of Customer Satisfaction and Service Quality in TikTok Commerce. International Journal of Management Thinking, 4(1), 1–17. https://doi.org/10.56868/ijmt.v4i1.109

04/08/2026

What people believe about choice and responsibility shapes what they think prison is for.

03/08/2026

📱 Beyond Screen Time: Can Physical Activity Help Reduce Digital Addiction?

Published in the Journal of Advances in Humanities Research (JADHUR)

We all know excessive smartphone use can affect our health but what if the relationship works both ways? Our latest study examined 721 global research publications and uncovered surprising patterns that challenge common assumptions about digital addiction and physical activity. The findings suggest we've been asking the wrong questions all along.

✅ 1. Hundreds of studies have been published but are we any closer to understanding why digital addiction develops?

✅ 2. Our review suggests physical activity could play a much bigger role than simply “reducing screen time."

✅ 3. Most existing research still cannot determine whether digital addiction causes inactivity or whether inactivity increases digital dependence.

✅ 4. Most evidence comes from teenagers and university students, leaving major questions unanswered for other populations.

✅ 5. Despite the explosive rise of short-video such as TikTok, Douyin, and Instagram Reels research remains surprisingly limited.

What About Senior Citizens? Current evidence comes almost exclusively from teens and university students overlooking older, retired adults who increasingly turn to short videos to fill unstructured leisure time or deal with late-night sleep disruptions

🎯 Why It Matters
The study suggests that promoting regular physical activity, healthy sleep, and digital self-regulation may be more effective than focusing on screen-time reduction alone. Future interventions should also recognize that different digital platforms influence behavior in different ways, requiring tailored prevention and intervention strategies

📖 Read the full open-access article:

🔗 https://doi.org/10.56868/jadhur.v5i2.348

31/07/2026

United Frontiers Publisher is an official organizational signatory of the Declaration on Research Assessment (DORA), supporting responsible research assessment and fair evaluation of scholarly work.

31/07/2026

https://www.ufpub.com/open-access-and-research-equity-how-universities-can-support-authors-in-the-ai-era/