22/12/2024
BUSINESS CANNOT MAKE YOU RICH!
You know a woman in your street, who is selling tomatoes, onions and pepper.
Well, she is in business.
But she is not rich.
And she almost will never be.
And you must have heard of a business called ShopRite before.
The owners of that company are in business, and they are rich.
And nothing can stop them from being rich.
What is the difference between the owners of ShopRite and that woman?
Well, there is a lot of difference.
There's difference in mindset.
The owners of ShopRite has the mindset that their business is supposed to function in many different countries at once.
The woman who sell tomatoes has the mindset that her business is only supposed to remain on that street.
Then there's difference in strategy.
The owners of ShopRite know that they're supposed to attract kings and queens to their products and services, who pay well.
They go ahead to build beautiful and good looking stores, which is a great fit for kings to come shopping.
Hence, they are well paid.
The woman who sells tomatoes and onions by the street has no strategy for attracting kings.
All her strategy is being used to attract local people and villagers, hence she does business in a dirty and probably old place.
Even if kings came to her, due to the nature of how she present herself and her business, the kings will not value her.
Then, there is branding and marketing difference.
The owners of ShopRite pay good amounts of money to be in the public media.
They get on TV, radio, newspaper, Facebook, etc.
They understand the importance of the media side of business, and how creating a massive brand awareness can work to their favour.
The woman selling tomatoes doesn't know any of that.
She knows nothing about marketing and branding, and simply hopes the people in her locality will notice her enough to buy.
Hence, the only publicity her business gets is the publicity of have passersby look at the wares she displayed.
She is in business, just like the owners of ShopRite, but she cannot be rich like them.
Why?
Because business cannot make you rich in itself.
It is the mindset, strategy, and publicity, of the business, plus the volumes of financial numbers it does, that makes you rich.
© Emmanuel Salem
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