https://theshift.asia/, https://linktr.ee/theshiftasia

The Shift Asia, Unit C-2-20, DaMen USJ Komersial, Persiaran Kewajipan, Usj 1, Subang Jaya (2026)

02/06/2026

What if the key to cutting a city’s carbon footprint lies inside the malls we visit every weekend? 🤔🛍️

Introducing , one of Malaysia’s leading retail innovators, represented by Hew Wei Tyng, Director of Operations, Sustainability & ESH Technical Services.

Recognizing the massive footprint of commercial retail, is structurally shifting how shopping centers operate - proving that high-traffic commercial spaces can become engines for sustainable urban living 🌐

Can the retail industry move beyond consumerism to anchor the global sustainability agenda?

𝐅𝐮𝐥𝐥 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐑𝐞𝐥𝐞𝐚𝐬𝐞𝐬 𝐓𝐡𝐢𝐬 𝐚𝐭 ! 🗓️🎧
𝐒𝟏𝟎𝐄𝟎𝟓: “𝐆𝐫𝐞𝐞𝐧𝐞𝐫 𝐌𝐚𝐥𝐥𝐬” 𝐟𝐭. Freda Liu & 𝐇𝐞𝐰 𝐖𝐞𝐢 𝐓𝐲𝐧𝐠 | 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫 𝐨𝐟 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬, 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 & 𝐄𝐒𝐇 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐚𝐭 𝐒𝐮𝐧𝐰𝐚𝐲 𝐌𝐚𝐥𝐥𝐬

Sunway Pyramid Sunway Carnival Mall

28/05/2026

What if we could clear delivery vehicles off our congested roads, by turning our underutilised commuter trains into cargo networks?

Introducing Diolko, a Malaysian logistics startup co-founded by Onno Pfeiffer (COO) and Yoann. Instead of crowding roads with more delivery vehicles, Diolko is rethinking urban mobility by utilizing underutilized commuter rail networks to move goods during off-peak hours 🤝

Drawing from deep roots in air cargo strategy, Onno and his team designed a system that bridges virtual hubs, custom proprietary trolleys, and light EVs with existing public transit. It’s an innovative, asset-light approach that bypasses traffic entirely, reducing emissions and city congestion without requiring massive new infrastructure spending.

Some highlights from this episode:

🌱 The Multimodal Journey: From warehouse to train to doorstep—how Diolko orchestrates a seamless green delivery flow.

🌏 Navigating Regulation: Building trust and negotiating safety, scheduling, and operational constraints with transit authorities.

🤝 Engineering the Pivot: The technical breakthroughs, safety mechanisms, and custom trolleys required to safely blend cargo with passenger rail.

💙 The Pricing Battle: How a green startup manages cost pressures to stay competitive against conventional courier networks.
𝐒𝟏𝟎𝐄𝟎𝟒: “𝐑e𝐢𝐦𝐚𝐠𝐢𝐧𝐢𝐧𝐠 𝐓𝐡𝐞 𝐋𝐚𝐬𝐭 𝐌𝐢𝐥𝐞” 𝐟𝐭. 𝐅𝐫𝐞𝐝𝐚 𝐋𝐢𝐮 & 𝐎𝐧𝐧𝐨 𝐏𝐟𝐞𝐢𝐟𝐟𝐞𝐫 | 𝐂𝐨-𝐅𝐨𝐮𝐧𝐝𝐞𝐫 & 𝐂𝐎𝐎 𝐨𝐟 𝐃𝐢𝐨𝐥𝐤𝐨
MUST WATCH IF: You are a logistics provider, retail brand, or city planner looking for practical ways to cut carbon emissions and beat urban traffic without increasing delivery costs 📈

25/05/2026

What if the ultimate solution to our congested roads is already built - by opening public rail networks to logistics? 🤯🚊

Introducing , a Malaysian startup co-founded by Onno Pfeiffer (COO) and Yoann. Instead of crowding roads, they rethink urban mobility by using underutilized commuter trains to move goods during off-peak hours 🤝

Leveraging insights from air cargo strategy, the team realized last-mile infrastructure already exists. By integrating passenger trains, virtual hubs, proprietary trolleys, and light EVs, bypasses traffic entirely. This asset-light model lets retail and e-commerce brands decarbonize supply chains while matching the cost efficiency of traditional couriers 📦

An impact so logical, it redefines how major cities can optimize their existing mass transit systems for commercial efficiency 📈🏙️
𝐒𝟏𝟎𝐄𝟎𝟒: “𝐑e𝐢𝐦𝐚𝐠𝐢𝐧𝐢𝐧𝐠 𝐓𝐡𝐞 𝐋𝐚𝐬𝐭 𝐌𝐢𝐥𝐞” 𝐟𝐭. 𝐅𝐫𝐞𝐝𝐚 𝐋𝐢𝐮 & 𝐎𝐧𝐧𝐨 𝐏𝐟𝐞𝐢𝐟𝐟𝐞𝐫 | 𝐂𝐨-𝐅𝐨𝐮𝐧𝐝𝐞𝐫 & 𝐂𝐎𝐎 𝐨𝐟 𝐃𝐢𝐨𝐥𝐤𝐨
𝐅𝐮𝐥𝐥 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐑𝐞𝐥𝐞𝐚𝐬𝐞𝐬 𝐓𝐡𝐢𝐬 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲 𝐚𝐭 𝟖𝐩𝐦! 🗓️🎧
TSA . TheShiftAsia . UrbanLogistics . Diolko . OnnoPfeiffer . FredaLiu . GreenLogistics . LastMileDelivery . Sustainability .

21/05/2026

What if international diplomacy isn't just about trade deals, but co-authoring a region's ecological survival? 🇯🇵🇲🇾 (Full Video)

Introducing His Excellency Noriyuki Shikata, Ambassador of Japan to Malaysia. As climate risk threatens regional stability, the historic Japan-Malaysia trade relationship is evolving into a core engine for green technology and capacity building across ASEAN 🤝

Rather than treating industrial growth and decarbonization as opposing forces, Japan's approach proves they can complement one another. Through long-term policies like the Green Growth Strategy and the MIDORI Strategy, Japan is sharing the technical and diplomatic blueprints required to scale zero-emission infrastructure - such as hydrogen and ammonia - right here in Southeast Asia.

This highlights how true sustainability is built on bilateral trust, policy alignment, and shared economic resilience. Some highlights from this episode:

🌱 The MIDORI Strategy: How Japan intends to transition food systems by 2050 using advanced agri-tech, and what it means for ASEAN nations protecting both their yields and their forests.

🌏 The Clean Energy Matrix: An objective look at the potential for Malaysia to integrate next-generation renewable energy vectors like hydrogen and ammonia.

🤝 The 2027 Green Expo: A preview of how Japan is leveraging the upcoming international platform to move global corporations from simple environmental pledges into mandatory, trackable action.

💙 The Trust Paradigm: Why cross-border technology transfer and green finance structures succeed or fail based on long-term diplomatic relationships.

⚖️ Responsible Leadership: H.E. Noriyuki Shikata’s perspective on the unique responsibility Asia carries as both the global epicenter of economic growth and a highly vulnerable climate region.
𝐒𝟏𝟎𝐄𝟎𝟑: “𝐃𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐀𝐬𝐢𝐚’𝐬 𝐆𝐫𝐞𝐞𝐧 𝐅𝐮𝐭𝐮𝐫𝐞” 𝐟𝐭. 𝐅𝐫𝐞𝐝𝐚 𝐋𝐢𝐮 & 𝐇.𝐄. 𝐍𝐨𝐫𝐢𝐲𝐮𝐤𝐢 𝐒𝐡𝐢𝐤𝐚𝐭𝐚 | 𝐀𝐦𝐛𝐚𝐬𝐬𝐚𝐝𝐨𝐫 𝐨𝐟 𝐉𝐚𝐩𝐚𝐧 𝐭𝐨 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚

18/05/2026

What if international diplomacy isn’t just about trade deals, but co-authoring a region’s ecological survival? 🇯🇵🇲🇾

Introducing His Excellency , the Ambassador of Japan to Malaysia.

Decades of deep economic ties between Japan and Malaysia are now evolving into a forward-looking alliance to drive green transformation and innovation across ASEAN 🤝

Through frameworks like the and the , Japan is showcasing how industrialized economies can practicalize the transition to a low-carbon society.

By expanding investments into next-generation fuels like hydrogen and ammonia, this partnership moves past traditional trade and into a strategic effort to anchor regional energy security.

An impact so strategic, it is redefining diplomacy and cross-border cooperation in the global sustainability agenda 🌍

𝐒𝟏𝟎𝐄𝟎𝟑: “𝐃𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐀𝐬𝐢𝐚’𝐬 𝐆𝐫𝐞𝐞𝐧 𝐅𝐮𝐭𝐮𝐫𝐞” 𝐟𝐭. 𝐅𝐫𝐞𝐝𝐚 𝐋𝐢𝐮 & 𝐇.𝐄. 𝐍𝐨𝐫𝐢𝐲𝐮𝐤𝐢 𝐒𝐡𝐢𝐤𝐚𝐭𝐚 | 𝐀𝐦𝐛𝐚𝐬𝐬𝐚𝐝𝐨𝐫 𝐨𝐟 𝐉𝐚𝐩𝐚𝐧 𝐭𝐨 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚
𝐅𝐮𝐥𝐥 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐑𝐞𝐥𝐞𝐚𝐬𝐞𝐬 𝐓𝐡𝐢𝐬 𝐚𝐭 ! 🗓️🎧

14/05/2026

Restoring city soil to sequester over 5 tonnes of carbon annually? 🤯🌱 (Full Video)

Introducing City Growers Kuching, a regenerative movement led by Gabriel Hii. What started as a single urban garden in 2021 has grown into a network of 12+ regenerative farms across Borneo. Gabriel is proving that urban spaces can be more than just concrete; they can be living ecosystems that restore soil health and empower local communities 🤝

By combining modern regenerative science with traditional Dayak wisdom - like Puru companion planting - Gabriel has helped increase soil organic matter from 2% to over 8%.

Not just the environment, social inclusion is also much involved! Through his training, 43 growers have launched their own enterprises, creating new livelihoods for indigenous communities and special needs groups.

Some highlights from this episode:
🌱 The Carbon Sponge: How restoring soil health helps urban farms fight climate change by sequestering tons of carbon every year.
🌏 Indigenous Tech: Why reviving traditional techniques like puru companion planting is more effective than industrial farming methods.
🤝 Beyond the Harvest: How 43 newly-trained growers are turning regenerative farming into sustainable social enterprises.
💙 Soil to Sovereignty: A look at the agrotourism project in Long Semadoh and how it safeguards cultural heritage and economic dignity.
⚖️ The Big Picture: Gabriel’s vision as Co-Chair of the Sarawak CSO-SDG Alliance on reshaping Malaysia’s land use and food policies.
𝐒𝟏𝟎𝐄𝟎𝟐: “𝐅𝐫𝐨𝐦 𝐒𝐨𝐢𝐥 𝐓𝐨 𝐒𝐨𝐮𝐥” 𝐟𝐭. 𝐅𝐫𝐞𝐝𝐚 𝐋𝐢𝐮 & 𝐆𝐚𝐛𝐫𝐢𝐞𝐥 𝐇𝐢𝐢 | 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐂𝐢𝐭𝐲 𝐆𝐫𝐨𝐰𝐞𝐫𝐬 𝐊𝐮𝐜𝐡𝐢𝐧𝐠

11/05/2026

Is it possible to fight climate change by simply changing how we treat our soil? 🤯🌱

Introducing , a regenerative urban farming movement founded by . Since 2021, he has scaled a single garden into a network of 12+ regenerative farms across Borneo, proving that we can heal the soil while securing our food future 🤝

By blending modern regenerative science with indigenous Dayak wisdom, Gabriel has achieved what many thought impossible: boosting soil organic matter from 2% to over 8% in a tropical climate - sequestering over 5 tonnes of carbon annually and creating a blueprint for social inclusion that empowers indigenous communities & special needs groups.

An impact so holistic, it is now reaching the highlands of Ba’kelalan to protect traditional rice cultivation!

𝐅𝐮𝐥𝐥 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐑𝐞𝐥𝐞𝐚𝐬𝐞𝐬 𝐓𝐡𝐢𝐬 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲 𝐚𝐭 𝟖𝐩𝐦! 🗓️🎧
𝐒𝟏𝟎𝐄𝟎𝟐: “𝐅𝐫𝐨𝐦 𝐒𝐨𝐢𝐥 𝐓𝐨 𝐒𝐨𝐮𝐥” 𝐟𝐭. 𝐅𝐫𝐞𝐝𝐚 𝐋𝐢𝐮 & 𝐆𝐚𝐛𝐫𝐢𝐞𝐥 𝐇𝐢𝐢 | 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐟 𝐂𝐢𝐭𝐲 𝐆𝐫𝐨𝐰𝐞𝐫𝐬 𝐊𝐮𝐜𝐡𝐢𝐧𝐠

07/05/2026

Can the banking sector be the bridge between our high-carbon past and a sustainable future? 🤯🏦 (Episode 1 is OUT NOW )

As we launch this milestone season, we’re looking at the "how" behind the transition. RHB is moving beyond simple green labels with their Sustainable & Transition Finance Framework (STFF). This strategic blueprint is designed to mobilize capital toward the complex task of decarbonizing high-emitting industries in ASEAN. Angus shares how transition finance serves as a critical pathway for developing economies, ensuring that as we move toward a greener society, we bring the entire economy along with us.

This will redefine the bank's role as an enabler of real-world climate action 🌍

Some highlights from this episode:
🌱 The Credibility Blueprint: How RHB differentiates between a genuine shift and a temporary fix by using specific metrics to define a "credible transition".

🌏 The ASEAN Lens: Why transition finance is the most critical tool for our region’s unique energy landscape and developing economies.

🤝 Operational Excellence: Beyond the documents - how RHB prepares its team to implement the STFF and lead with a shared philosophy.

🛡️ The Transparency Shield: A look at the safeguards and reporting mechanisms that ensure every dollar flows with accountability and prevents greenwashing.

💙 The Future Workforce: How the ambition of younger employees is pushing the organization to be more courageous in its sustainability commitments.

𝐌𝐔𝐒𝐓 𝐖𝐀𝐓𝐂𝐇 𝐈𝐅: You want to understand how the banking sector is moving the needle on real-world decarbonization in Southeast Asia.
𝐒𝟏𝟎𝐄𝟎𝟏: “𝐄𝐧𝐚𝐛𝐥𝐢𝐧𝐠 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 𝐅𝐢𝐧𝐚𝐧𝐜𝐞” 𝐟𝐭. 𝐅𝐫𝐞𝐝𝐚 𝐋𝐢𝐮 & 𝐀𝐧𝐠𝐮𝐬 𝐒𝐚𝐥𝐢𝐦 | 𝐆𝐫𝐨𝐮𝐩 𝐂𝐡𝐢𝐞𝐟 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐎𝐟𝐟𝐢𝐜𝐞𝐫 𝐨𝐟 𝐑𝐇𝐁 𝐁𝐚𝐧𝐤𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩

06/05/2026

We recently welcomed Angus Salim, Group Chief Sustainability Officer of to the studio ✨

In conversation with Freda Liu, we explored the newly launched Sustainable & Transition Finance Framework (STFF). a strategic roadmap designed to move capital toward sustainable activities and, more importantly, to give high-emitting sectors a credible way to transition 🌍📈

We get into the practical side of things: how RHB actually operationalizes sustainable finance and why “transition finance” is a different -and necessary- tool compared to traditional green financing 💡

The full interview drops tomorrow at 8pm. Stay tuned! 👋

04/05/2026

What if the key to a sustainable future isn’t just avoiding “brown” industries, but actively financing their evolution? 🤔🏦

Introducing, , one of ASEAN’s leading financial institutions that is proving sustainability is about progress, not just perfection.

Under the leadership of Angus Salim, has launched its ‘Sustainable & Transition Finance Framework (STFF)’ - a strategic roadmap designed to mobilize capital toward the hard work of decarbonizing high-emitting sectors.

As we kick off , we explore how RHB is turning “transition finance” into a catalyst for change across the region.

While traditional green finance is vital, the real impact happens when we provide a credible, transparent pathway for sectors like energy and manufacturing to transform. It’s a journey that requires bringing staff, clients, and regulators along with a shared vision for a resilient economy 🌐
𝐒𝟏𝟎𝐄𝟎𝟏: “𝐄𝐧𝐚𝐛𝐥𝐢𝐧𝐠 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 𝐅𝐢𝐧𝐚𝐧𝐜𝐞” 𝐟𝐭. 𝐅𝐫𝐞𝐝𝐚 𝐋𝐢𝐮 & 𝐀𝐧𝐠𝐮𝐬 𝐒𝐚𝐥𝐢𝐦 | 𝐆𝐫𝐨𝐮𝐩 𝐂𝐡𝐢𝐞𝐟 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐎𝐟𝐟𝐢𝐜𝐞𝐫 𝐨𝐟 𝐑𝐇𝐁 𝐁𝐚𝐧𝐤𝐢𝐧𝐠 𝐆𝐫𝐨𝐮𝐩
𝐅𝐮𝐥𝐥 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝐑𝐞𝐥𝐞𝐚𝐬𝐞𝐬 𝐓𝐡𝐢𝐬 𝐚𝐭 ! 🗓️🎧

The Shift Asia

02/06/2026

28/05/2026

25/05/2026

21/05/2026

18/05/2026

14/05/2026

11/05/2026

07/05/2026

06/05/2026

04/05/2026

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