23/12/2025
Namibia named Africa’s most authentic tourism destination
Namibia has been recognised as Africa’s most authentic and in-demand tourism destination, with the assessment linked partly to the growing influence of digital travel planning platforms, according to the African Tourism Board (ATB).
The ATB said the recognition is based on market intelligence gathered from Germany and the United States, which indicates rising international interest in Namibia as a destination that prioritises responsible, informed and experience-driven travel.
According to the board, specialised digital platforms are playing an increasingly important role in shaping travel decisions, particularly for destinations that require advance planning and longer stays. One such platform, VisitSossusvleiNamibia.com, was recently named Booking Portal of the Month and has become a key planning resource for travellers visiting Namibia’s desert attractions, including Sossusvlei and Deadvlei.
https://thebrief.com.na/2025/12/namibia-named-africas-most-authentic-tourism-destination/