06/11/2025
*INGREDIENTS*
Charcoal
Charcoal has long been celebrated for its purifying skin care benefits, especially when it comes to managing oily skin and blemishes. The charcoal in our Optimals Purifying Clay Face Mask is made from a very hard wood by way of a special burning technique. When the wood is burned, it forms micro pores on the surface of the charcoal particle, increasing the surface area. Higher surface area gives the charcoal its high adsorption power, which means that it can attract, trap, and adsorb (i.e. hold on to) other molecules. As such, the charcoal acts much like a magnet, drawing out and capturing impurities such as dirt, excess oil, or general daily grime from the surface of the skin – leaving skin looking and feeling purified and comfortable.
