06/10/2025
Last Tuesday, I watched a CEO passionately describe his company's ten-year journey—the struggles, the breakthroughs, the moments that defined everything. It was captivating. Then I looked at their website: "Leading provider of innovative solutions... committed to excellence..." The story had vanished.
This is Nigeria's brand storytelling crisis. We're home to Nollywood, Chimamanda, and Burna Boy—storytelling is in our DNA. Yet when we communicate our brands, we become generic, forgettable, and exactly like everyone else.
The cost? Millions in lost connections and opportunities are going to brands that know how to tell their story.
In this article, discover the three silent killers destroying Nigerian brand narratives, why the "international appeal" trap is costing you customers, and the exact framework the top 33% use to build stories that stick. Plus, a week-one action plan you can implement immediately.
Because in 2025's competitive market, your story isn't just marketing—it's your only sustainable differentiator.
https://www.leracoms.com/blogs/PlywQZqaM83w8lSogFu7
