13/04/2024
I saw something strange online.
Well, it wasn't really really strange but I've never expected such a product to exist.
Usually, ladies take injections and pain killers for menstrual pain. But what I saw was on a whole nother level.
It was called the "menstrual pain heat pad". It was funny oh! But I felt I should buy it if it actually could relieve the pain.
After reading through the description of the product, I went straight to the reviews. All of them were positive. I mean there wasn't a single negative review and I felt the need to buy it.
What they did there was provide a solution, the guides to use the product, and social proof.
If you feel you've been pushing your products or services on your potential customers, then you need to know that the secret to making sales is not being pushy, but rather, understanding the "WHY".
When you understand why people make the decision to buy a product, you'd understand how to make them buy.
A simple psychology trick called 'Social Proof' can help your customers feel zero pressure while buying from you. Just like what happened to me when I decided to buy the menstrual pain heat pad.
Social proof is the psychological act of people wanting to do what they see other people doing. So if they see that people have bought your product and have positive reviews, they'd follow suit.
You can use social proof in your business by using reviews, testimonials, and success stories from satisfied customers.
By doing this, your potential customers will feel more comfortable when they're trying to buy from you because they've already seen that other customers have had positive experiences with your product or service
How to use social proofs in your business.
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