05/02/2025
As a business owner, sometimes it’s tempting to lower prices to attract more customers and make sales, especially in a competitive market. But is this strategy really effective in the long run?
While slashing prices might bring in a surge of new customers, it can also have some unintended consequences such as
1️⃣ it can decrease profit margins, making it harder to sustain your business if done repeatedly to many customers especially to small businesses.
2️⃣ It can create a perception that your products or services are low-quality or lack value.
3️⃣ Customers who are attracted solely by low prices might not be the most loyal or profitable customers in the long run. They might be more likely to jump ship as soon as a competitor offers an even lower price.
4️⃣ Most customers who pay less often demand more and are harder to please. They expect luxury products/service but at a lower price.
Newsflash: quality comes at a cost! You get what you pay for, and sometimes. Don’t get me wrong, we love our customers, but let’s be realistic. If you want the best, be prepared to pay for it.
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