05/04/2023
So, to explain affiliate marketing in its simplest & easiest format, lemme give you an example.
Have you ever been to an open market and while looking around, someone approaches you to ask what you want to buy?
He then claims he has what you are looking for and proceeds to take you to his ‘shop’.
But when you get there, something surprising happens to you…
Another person attends to you.
It appears the guy who brought you to the shop was just the middleman.
And this is what he does every day bringing different people to these shops to buy things.
And he’ll get paid a commission – a percentage of the price of the product you purchased.
Maybe 1,000 or 5,000 or 500 or whatever depending on how much what you’re buying is.
Of course, you won’t know about this commission payment because it happens after you’ve left.
And this is to reward and encourage him to bring more customers.
And this is how it happens in every big open market around - Wuse market, Computer Village, garki market and so on.
That’s just affiliate marketing in its basic form.
This is the same thing as agents helping landlords find tenants, and then getting paid an “agency fee”.
Same with Uber, Airbnb, Amazon and a host of other companies.
But hold on.
*Remember we made all of this money from our respective bedrooms, in our pyjamas, using just our phones.
And that’s because affiliate marketing doesn’t have to be for physical products alone.
It also works online.
And it can be in the form of clicking a link or, downloading a file, filling a survey or signing up to a website, or even buying something.
