05/10/2022
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It's where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper. Landing pages are different from other web pages in that they don't live in the evergreen navigation of a website.
There are different types of landing page , they are : Sales landing page , Thank you landing page, Referrals landing page, Lead capture landing page, Splash landing page etc.
Elements must included in a good landing page are:
A headline and (optional) sub-headline
A brief description of the what is being offered
At least one supporting image or short video
(Optional) supporting proof elements such as testimonials, customer logos, or security badges
Most importantly, a form on the landing page itself to capture information. If for some reason you can't include a form on the landing page, use a large call-to-action (CTA) button to direct visitors to the next step
Are you ready to step up your business or sales with a good and high quality landing page? Then, message me this instant or contact me through my email [email protected]
